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Show Results For
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All HBS Web
(773)
- News (133)
- Research (557)
- Multimedia (2)
- Faculty Publications (328)
- 30 Aug 2018
- News
“No Interest in Being the Only”
Raised in Los Angeles, Leslie Hale (MBA 2001) grew up cleaning her parents’ day-care centers. The granddaughter of a Tennessee sharecropper, Hale cites extended family support and a well-developed work ethic as contributing factors to her...
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- May 1990
- Case
PepsiCo and Madonna
By: John A. Quelch
In 1989, PepsiCo withdrew an advertising campaign featuring Madonna following complaints from religious groups regarding the content of a Madonna video.
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Keywords:
Ethics;
Religion;
Advertising Campaigns;
Brands and Branding;
Food and Beverage Industry;
United States
Quelch, John A. "PepsiCo and Madonna." Harvard Business School Case 590-038, May 1990.
- 01 Jun 2002
- News
Late Start, Dramatic Finish
bold new strategy for dealing with the HIV/AIDS epidemic in Africa,” team member Lyn Baranowski wrote in the Harbus. Noting that the case encompassed ethics and leadership issues as well as marketing...
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- February 2022
- Case
Paul Polman
By: Elizabeth A. Keenan, Youngme Moon and Susie Ma
Over his 40-year career, Paul Polman had led some of the world’s largest consumer goods companies, making his biggest mark as CEO of Unilever—a multi-national corporation that produced everything from soap to soup. Polman was also well-regarded as a leader in corporate...
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Keywords:
Marketing;
Brands and Branding;
Marketing Communications;
Marketing Strategy;
Leadership;
Corporate Accountability;
Personal Development and Career;
Corporate Social Responsibility and Impact;
Ethics;
Values and Beliefs;
Social Issues;
Philanthropy and Charitable Giving
Keenan, Elizabeth A., Youngme Moon, and Susie Ma. "Paul Polman." Harvard Business School Case 322-098, February 2022.
- 01 Dec 2008
- News
Letters to the Editor
I never took the General’s course. That I had avoided him all that time is one of the significant mistakes of my lifetime. Richard Chapin (MBA ’49) Georgetown, ME HBS Should Probe Capitalism’s Troubles I read with keen interest the report on the June HBS faculty...
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- 1992
- Chapter
Arbitrage, Information Theft, and Insider Trading
By: Michael Jensen
Jensen, Michael. "Arbitrage, Information Theft, and Insider Trading." In New Palgrave Dictionary of Money and Finance, edited by Peter Newman, Murray Milgate, and John Eatwell. London: Macmillan Press, 1992. (Earlier version, Arbitrage, Information Theft, and the Mistaken Attack On Insider Trading, published in "Chief Financial Officer U.S.A.", John Thackray, ed. (Sterling Publications, London: 1988), pp. 114-115.)
- December 2009
- Article
How to Combat Online Ad Fraud
By: Benjamin Edelman
Online advertisers frequently fall victim to dishonest, tech-savvy publishers. Here's a sampling of common scams with some advice on how to outwit their perpetrators.
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Edelman, Benjamin. "How to Combat Online Ad Fraud." Harvard Business Review 87, no. 12 (December 2009): 24–25.
- December 1993 (Revised December 2003)
- Case
Manville Corp. Fiber Glass Group (B)
By: Lynn S. Paine and Sarah Gant
Describes how Manville's managers responded when their main product, fiberglass, was classified by an international research agency as a possible human carcinogen.
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Paine, Lynn S., and Sarah Gant. "Manville Corp. Fiber Glass Group (B)." Harvard Business School Case 394-118, December 1993. (Revised December 2003.)
- Profile
Mark Gundersen
general-management program appealed to me. But I've become an enormous fan of the case method. From a career perspective, great investors are able to recognize patterns in companies and markets and apply that insight to their choices....
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- 17 Mar 2022
- Research & Ideas
Navigating Tradeoffs: How Purpose Becomes a Company's ‘Lighthouse in the Storm’
concluded that alternative packaging solutions weren’t as green as they purported to be if they didn’t perform well in their main function: storing and preserving the food they contained. Recognizing they would need to use plastic packaging if they were to View Details
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by Ranjay Gulati
- 2009
- Chapter
Securing Online Advertising: Rustlers and Sheriffs in the New Wild West
By: Benjamin Edelman
Read the news of recent computer security guffaws, and it's striking how many problems stem from online advertising. Advertising is the bedrock of web sites that are provided without charge to end users, so advertising is everywhere. But advertising security gaps... View Details
Edelman, Benjamin. "Securing Online Advertising: Rustlers and Sheriffs in the New Wild West." In Beautiful Security, edited by Andy Oram and John Viega. O'Reilly Media, Inc., 2009. (Korean translation.)
- 04 Sep 2013
- News
From HBO to HBS
here," he says. "About two years ago I noticed that documentary films about American business had become increasingly popular. I began to wonder if using film wouldn't be an interesting way of teaching business ethics. For example, you could consider View Details
- 01 Dec 2008
- News
Lesson from the Fall
illegal, gaming of society’s rules that led to Enron’s collapse. The answer points to three persis-tent tasks of corporate governance: the avoidance of perverse incentives for executives, the strengthening of board oversight, and the reinforcement of View Details
- 06 Dec 2021
- News
The Sparkles in Our Skies
worries by emphasizing green energy use and decreased water consumption. Meanwhile, lab-grown diamonds, which first entered the commercial jewelry market in the late 1980s and are forecasted to be 10 percent of the View Details
- 22 Feb 2011
- Research & Ideas
The Most Important Management Trends of the (Still Young) Twenty-First Century
the most fertile area for business research in the next decade. By more deeply understanding human cognition, emotion, motivation, and behavior, managers could tailor products and services to unmet and previously unrecognized needs with exquisite accuracy. They could...
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by Sean Silverthorne
- 01 Sep 2004
- News
Corey, Lombard Remembered
Corey taught in the School’s MBA, Doctoral, and Executive Education programs; in the latter, he also took on several administrative roles. An early advocate of adding cases with ethical dimensions to the View Details
- December 2019
- Supplement
The Business of Pain: Johnson & Johnson and the Promise of Opioids (B)
By: Erik Snowberg, Trevor Fetter and Amy W. Schulman
This case is designed to provide an engrossing overview of stakeholder capitalism through a vigorous discussion of the conflicts that can arise when trying to serve multiple stakeholders.
In 2007, Johnson & Johnson’s (J&J) subsidiary Janssen has to decide whether or...
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Keywords:
Opioids;
Addiction;
Business and Stakeholder Relations;
Product Launch;
Ethics;
Society;
Pharmaceutical Industry
Snowberg, Erik, Trevor Fetter, and Amy W. Schulman. "The Business of Pain: Johnson & Johnson and the Promise of Opioids (B)." Harvard Business School Supplement 720-423, December 2019.
- 30 Jan 2009
- News
What’s It Worth to You?
How much is a CEO worth? What is appropriate compensation for the leader of a large and complex organization? One frequent reply has been “Let the market decide.” The “market” apparently decided that Lehman Brothers CEO Richard Fuld was...
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- 28 Oct 2001
- What Do You Think?
What Can We Expect in the Other War?
and one which has at times in the last month had a market value greater than all other major airlines combined, two phenomena that may not be coincidental. Since September 11, however, I have heard countless friends, associates, and...
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by James Heskett
- 14 Nov 2011
- Research & Ideas
Creating a Global Business Code
School's required first-year MBA course Leadership and Corporate Accountability, which focuses on the economic, legal, and ethical responsibilities of business leaders. As they studied various business cases, the students were looking for...
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Keywords:
by Carmen Nobel