Publications

April 2010
Case

Metabical: Pricing, Packaging, and Demand Forecasting Recommendations for a New Weight Loss Drug

By: John A. Quelch and Heather Beckham

Metabical is a new weight loss drug from Cambridge Sciences Pharmaceuticals intended for moderately overweight individuals. In anticipation of final FDA approval, the senior director of marketing, Barbara Printup, prepares for the product launch and must make several... View Details

Keywords: Return On Investment; Forecasting; Pricing Policies; Demand Planning; Marketing Strategy; Price; Consumer Behavior; Investment Return; Forecasting and Prediction; Product Launch; Planning; Brands and Branding; Pharmaceutical Industry

December 2017 (Revised November 2018)
Case

Tesla Motors (B): Merging with SolarCity

By: Stuart C. Gilson and Sarah L. Abbott

In 2016, electric car manufacturer Tesla announced that it was making an offer to acquire solar panel manufacturer SolarCity in an all-stock offer worth $2.6 billion in Tesla stock. Tesla’s co-founder and CEO, Elon Musk, believed that the merger would generate... View Details

Keywords: M＆A; M＆A Valuation; Investing; Equities; Equity; Valuation; Mergers and Acquisitions; Auto Industry; Energy Industry; United States

March 2020
Case

Forbidden City: Launching a Craft Beer in China

By: Christopher A. Bartlett and Carole Carlson

This case describes a difficult choice faced by Victor Wang, Managing Director of Singapore-based Eurasian Brewing Company (EBC), concerning the competing product launch plans of Le Jie, Vice President of EBC's China and East Asian operations, and Vivian Chin, EBC's... View Details

Keywords: Subsidiary Management; Craft Brewing; Strategy; Decision Making; Organizational Structure; Business Model; Growth and Development Strategy; Entrepreneurship; Management Style; Food and Beverage Industry; China; East Asia

October 1990
Article

Bankruptcy, Boards, Banks, and Blockholders: Evidence on Changes in Corporate Ownership and Control When Firms Default

By: S. C. Gilson

In 111 publicly traded firms that either file for bankruptcy or privately restructure their debt between 1979 and 1985, bank lenders frequently become major stockholders or appoint new directors. On average, only 46% of incumbent directors remain when bankruptcy or... View Details

Keywords: Insolvency and Bankruptcy; Governance; Banks and Banking; Change; Business Ventures; Ownership

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MBA

Residential Campus Learn how our students interact with our 40-acre campus. A Global Experience 39 % Of the MBA class is international, representing 66 countries. Class Profile 47 % Of cases published in FY20 were globally oriented. Global Initiative 90,000 Alumni... View Details

6 PM – 8 PM PDT, 07 May 2015

Los Angeles Alumni: Determine Your Career Elements & Connect with HBS

Kristen Fitzpatrick, Managing Director of HBS Career and Professional Development, and other members of the CPD team will share resources available to you and guide you through a quick exercise to see what elements are most essential in your career. View Details

6:30 PM – 8 PM -05, 04 Feb 2015

Bogota Alumni: Determine Your Career Elements & Connect with HBS

Kristen Fitzpatrick, Managing Director of HBS Career and Professional Development, and other members of the CPD team will share resources available to you and guide you through a quick exercise to see what elements are most essential in your career. View Details

6 PM – 8 PM EST, 07 Jan 2015

Miami Alumni: Determine Your Career Elements & Connect with HBS

Kristen Fitzpatrick, Managing Director of HBS Career and Professional Development, and other members of the CPD team will share resources available to you and guide you through a quick exercise to see what elements are most essential in your career. View Details

Video

Runa Khan

Runa Khan, Founder and Executive Director of Friendship, an NGO supporting some of the poorest regions in Bangladesh, outlines her development of Friendship International as a means to increase funding and improve talent acquisition. View Details

Career Coach

Betsy Edwards

Betsy (HGSE, '12) is a Corporate Relations Director in HBS Career & Professional Development with over ten years of coaching experience. Her focus is on supporting students and alumni seeking an impact-oriented career primarily in... View Details

Keywords: Education; Fintech; Financial Services (All); Impact Investing; Financial Services (All); Government; Health Care; Social Enterprise

February 1998
Case

Lyondell Petrochemical Company

By: Jay W. Lorsch and Daniel P. Erikson

In August 1994, Lyondell Petrochemical Co.'s corporate parent and largest single shareholder effectively shed its stock, resulting in the resignation of 5 of its 11 directors. The remaining outside directors immediately acted to overhaul the executive compensation plan... View Details

Keywords: Corporate Governance; Governing and Advisory Boards; Executive Compensation; Design; Business or Company Management; Management Teams; Mining Industry

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April 1988 (Revised July 1989)
Case

Precista Tools AG (A)

A young woman manager in a Swiss family firm finds that her role as a managing director becomes bitterly unpleasant once her older brother decides to leave an engineering career and join the family business. That is what the father, who was head of the business had... View Details

Keywords: Leadership; Family Business; Family and Family Relationships; Gender Characteristics; Switzerland