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Show Results For
-
All HBS Web
(791)
- People (4)
- News (208)
- Research (461)
- Multimedia (2)
- Faculty Publications (151)
- 01 Mar 2016
- News
Case Study: Paper Chase
(photos courtesy of Lovepop) (photos courtesy of Lovepop) Lovepop makes greeting cards that open to reveal intricate 3D designs that resemble an artistic take on a children’s pop-up book. The brainchild of two former ship designers—Wombi...
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- 01 Jun 2016
- News
Case Study: On the Table
Philippe Cahuzac (far right) and his Gaia Design cofounders (Photos courtesy of Gaia Design) Philippe Cahuzac (far right) and his Gaia Design cofounders (Photos courtesy of Gaia Design) Gaia View Details
- 24 Aug 2009
- Research & Ideas
SuperCorp: Values as Guidance System
greater contact across the value chain and especially with end users builds the company brand and triggers opportunities for innovation. Rationale for thinking long-term. Sustainability is more than a buzzword for vanguard companies, and...
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by Rosabeth Moss Kanter
- 01 Dec 2007
- News
Lighten Up
tents, and other gear for maximum performance, comfort, and enjoyment. And now, shoes. Last year the Timberland Company, a heavyweight in the footwear business, acquired the GoLite brand for its new line of strong but super-lightweight...
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- 22 Dec 2015
- First Look
December 22, 2015
Benjamin G., Michael Luca, and Daniel Svirsky Abstract—Online marketplaces increasingly choose to reduce the anonymity of buyers and sellers in order to facilitate trust. We demonstrate that this common market design choice results in an...
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Carmen Nobel
- Profile
Stephen Temple
Stephen Temple has always enjoyed a good challenge – both personally and professionally. An Ironman triathlete, Brand Manager, and aspiring entrepreneur, his journey has led him to take on a new series of challenges alongside his...
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- Profile
Max Wibaux
welcomes the gray areas. "In business, sometimes there’s no black and white – you may have to make decisions with incomplete information. You need to be flexible – you want to get the best outcomes possible within the context of your situation." HBS courses,...
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CPG
- 15 Nov 2016
- News
Classroom Lessons Put Into Practice Abroad
HBS students worked on their project with representatives of the bakery chain Benjamin in São Paulo. (photo by Cintia Farago) In the United States, brand loyalty is often a powerful motivator—consumers will drive miles in search of a...
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- 21 May 2018
- News
Community Partners Delivers “Expert Goodness” to the Bay Area
volunteers “have helped the city capitalize on the innovation sprouting from Silicon Valley, through specific initiatives such as designing the structure of the city’s startup incubator, developing innovative ways to incorporate...
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Margie Kelley
- 05 Jun 2007
- First Look
First Look: June 5, 2007
response, Beijing Hualian developed a new "Family Store" format targeted at the nation's growing middle class, made up of younger consumers with more fashionable tastes. Like hypermarkets, Hualian Family Stores include both food and nonfood lines, but differ...
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Martha Lagace
- 20 Aug 2018
- Research & Ideas
Bargain Hunters Beware: A Store's 'Original Price' Might Not Be After All
marketing chicanery almost by accident. He was working on a related project involving a major US-based clothing and accessories brand (he can’t say which), when he noticed something odd happening at their outlet stores. “They never even...
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- 01 Sep 2024
- News
Reduce, Reuse, Recycle
Thirteen years ago, Marcelo Claure, founder of wireless services company Brightstar, discussed with a reluctant Steve Jobs the idea of launching a trade-in and recycling program for iPhones. It was a business move that expanded the market and created a new profit...
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Jennifer Meyers
- 19 Feb 2013
- News
Sam Adams: Now (finally) in a can
- 01 Oct 1998
- News
Playing to Win
I think CEOs should not stay too long at any company." Louis-Dreyfus believes that successful global enterprises must be decentralized. While Adidas's corporate headquarters maintains authority over the company's mission, vision, and overall View Details
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Garry Emmons
- 01 Mar 2012
- News
Shop Talk, Different Avenues
disruptive business model: an online site that requires customers to register, featuring flash sales of discounted luxury goods for men and women in categories including designer clothing, accessories, home goods, food and wine, and...
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- 29 Sep 2015
- First Look
September 29, 2015
dysfunction had been tracked. Key factors for integrating outcomes measurement into the clinical workflow include ongoing communication between cross-functional teams composed of clinicians and technical professionals, an iterative design...
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Sean Silverthorne
- 01 Dec 2017
- News
Yoga Inc.
amenities. (Bloomberg/Getty Images) “Yoga is at the core of our identity and culture,” Yeung continues. “It has kept us grounded in who we are as a company. It influences our brand strategy, the product categories we go after, and the...
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Deborah Halber
- 01 Mar 2023
- News
March 2023 Alumni and Faculty Books
(science, technology, engineering, arts, and mathematics). Whether used as an introductory aid or to underscore previous knowledge, the book prepares today’s visually savvy children to succeed in school and life by analyzing the world around them. All the World’s a...
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- 16 Dec 2013
- HBS Case
D’O: Making a Michelin-Starred Restaurant Affordable
consideration, both sensory and economic. On the sensory side: He has designed several eating utensils, including an espresso spoon that sports a hole in the middle so as not to break up the continuity of the crema on top. On the economic...
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- 12 Mar 2012
- Research & Ideas
Crowded at the Top: The Rise of the Functional Manager
businesses, there's no reason to have a chief marketing officer because there's no single company brand to manage. But in companies that have more related businesses, it makes sense to have these positions toward the top with the...
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by Carmen Nobel