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- All HBS Web
(2,376)
- People (2)
- News (439)
- Research (1,738)
- Events (10)
- Multimedia (7)
- Faculty Publications (879)
- 2011
- Working Paper
The Flexible Substitution Logit: Uncovering Category Expansion and Share Impacts of Marketing Instruments
By: Qiang Liu, Thomas J. Steenburgh and Sachin Gupta
Different instruments are relevant for different marketing objectives (category demand expansion or market share stealing). To help brand managers make informed marketing mix decisions, it is essential that marketing mix models appropriately measure the different... View Details
Keywords: Decision Choices and Conditions; Forecasting and Prediction; Investment; Brands and Branding; Marketing Strategy; Demand and Consumers; Mathematical Methods
Liu, Qiang, Thomas J. Steenburgh, and Sachin Gupta. "The Flexible Substitution Logit: Uncovering Category Expansion and Share Impacts of Marketing Instruments." Harvard Business School Working Paper, No. 12-012, September 2011.
- June 2021
- Case
Akira Fukabori and Kevin Kajitani at avatarin (A) (Abridged)
By: Linda A. Hill and Emily Tedards
In 2016, Akira Fukabori and Kevin Kajitani, aeronautical engineers at All Nippon Airways Co., Ltd., began to wonder why, in a world of accelerating globalization and digital connectivity, those who lived in far-remote villages or impoverished urban areas could not... View Details
Keywords: Agility; Ecosystem; Innovation Ecosystems; Innovation; Crowdsourcing; XPRIZE; Open Innovation; Partnership; Government; Collaboration; Co-creation; Purpose; Impact; Social Impact; Movement; Organizational Behavior; Organizational Ambidexterity; Ambidexterity; Culture; Culture Change; Global Teams; Experimentation; Space; Space Industry; Airline Industry; Start-up; Platform Business; Platform Strategy; Platform; Digital; Robotics; Robots; Avatar; Telepresence; Innovation Lab; Mobility; COVID-19; Intrapreneurship; Public-private Partnership; Innovation and Invention; Technological Innovation; Partners and Partnerships; Collaborative Innovation and Invention; Alignment; Leadership; Leading Change; Diversity; Organizational Culture; Change Management; Strategy; Entrepreneurship; Digital Platforms; Transportation Industry; Aerospace Industry; Japan
Hill, Linda A., and Emily Tedards. "Akira Fukabori and Kevin Kajitani at avatarin (A) (Abridged)." Harvard Business School Case 421-085, June 2021.
- October 2018 (Revised October 2018)
- Teaching Note
La-Z-Boy (A)
By: Joseph B. Fuller and Julia Kelley
Kurt Darrow, CEO of La-Z-Boy furniture, must decide whether to continue an overhaul of the company's strategy in the face of a collapse in demand during the great recession. Having pared back La-Z-Boy's portfolio of brands and manufacturing network, he intends to... View Details
Keywords: Retail; Manufacturing; Organizational Transformations; Reorganization; Furniture Industry; Corporate Strategy; Home Fashion; Turnaround; Portfolio Rationalization; Globalization Of Supply Chain; Brand Repositioning; Business Growth and Maturation; Brands and Branding; Competitive Strategy; Vertical Integration; Transformation; Retail Industry; Manufacturing Industry; Consumer Products Industry; United States
- November 1999 (Revised March 2000)
- Case
Florida Department of Citrus
By: Ray A. Goldberg, Carin-Isabel Knoop and David Benedict Pearcy
The Florida Department of Citrus (FDOC) is a state agency responsible for the welfare of the Florida citrus industry. This case describes the FDOC's efforts to turn around grapefruit juice consumption. Using a health message, Dan Santangelo, the FDOC's new director,... View Details
Keywords: Marketing Strategy; Organizational Change and Adaptation; Change Management; Management Teams; Product Marketing; Demand and Consumers; Food and Beverage Industry; Florida
Goldberg, Ray A., Carin-Isabel Knoop, and David Benedict Pearcy. "Florida Department of Citrus." Harvard Business School Case 900-009, November 1999. (Revised March 2000.)
- 31 Aug 2021
- News
Why the Global Chip Shortage Is Making It So Hard to Buy a Ps5
- 05 Jul 2022
- What Do You Think?
Have We Seen the Peak of Just-in-Time Inventory Management?
(iStockphoto/aydinmutlu) Logistics issues have taken on unexpected and possibly unwanted “glamour” among those who study business and economics, thanks to the COVID-19 pandemic and its global aftermath. It’s a throwback to the days when railroad View Details
- May 2002 (Revised May 2002)
- Case
Tim Blanchard at Jones Mendel & Co.
By: John J. Gabarro
Tim Blanchard struggles to balance all the demands facing him as a partner of a consulting firm. He must decide how to serve clients, mentor his people, provide strategy and direction to the high-tech group, and spend time with family. A rewritten version of an earlier... View Details
Keywords: Customer Focus and Relationships; Managerial Roles; Work-Life Balance; Consulting Industry
Gabarro, John J. "Tim Blanchard at Jones Mendel & Co." Harvard Business School Case 402-052, May 2002. (Revised May 2002.)
- 11 Jan 2007
- Working Paper Summaries
A Perceptions Framework for Categorizing Inventory Policies in Single-stage Inventory Systems
Keywords: by Noel Watson
- Research Summary
Optimal Decision Making Under Uncertainty
Inventory control problems in supply chains. In this stream of theoretical research, Professor Goh has investigated how inventory should be optimally managed in supply chains. Specifically, he has studied how supply chains can make decisions to operate... View Details
- 07 Nov 2016
- HBS Seminar
Vishal Gaur, Johnson, Cornell University
- July 2005 (Revised February 2011)
- Case
Tanpin Kanri: Retail Practice at Seven-Eleven Japan
By: Rajiv Lal and Arar Han
Toshifumi Suzuki, chairman and CEO of Seven and I Holding Co., was widely credited as the mastermind behind Seven-Eleven Japan's spectacular rise. Although Seven-Eleven Japan began as a small licensee of U.S. convenience store chain 7-Eleven, Inc. (then Southland... View Details
Keywords: Framework; Growth and Development Strategy; Management Practices and Processes; Demand and Consumers; Distribution; Logistics; Technology; Retail Industry; Japan
Lal, Rajiv, and Arar Han. "Tanpin Kanri: Retail Practice at Seven-Eleven Japan." Harvard Business School Case 506-002, July 2005. (Revised February 2011.)
- July 2005
- Case
Harvard Business School and the Making of a New Profession
By: Rakesh Khurana, Tarun Khanna and Daniel Penrice
Since its founding in 1908, Harvard Business School's mission has been to perform a much-needed service for American society by turning business management into a profession. One of the most important factors in the founding of HBS and the nation's other new business... View Details
Khurana, Rakesh, Tarun Khanna, and Daniel Penrice. "Harvard Business School and the Making of a New Profession." Harvard Business School Case 406-025, July 2005.
- December 2015 (Revised January 2016)
- Case
Woolf Farming and the California Water Crisis
By: Forest Reinhardt, David Bell, Natalie Kindred, Mary Shelman and Laura Winig
This case highlights the tough choices, competing interests, and decision-making mechanisms involved in California's management of its severe drought, entering its fifth year in 2015. Stuart Woolf, CEO of Woolf Farming, a grower and processor of almonds, tomatoes, and... View Details
Keywords: Plant-Based Agribusiness; Natural Disasters; Climate Change; Resource Allocation; Environmental Sustainability; Government and Politics; Economics; Weather; Agriculture and Agribusiness Industry; California
Reinhardt, Forest, David Bell, Natalie Kindred, Mary Shelman, and Laura Winig. "Woolf Farming and the California Water Crisis." Harvard Business School Case 716-038, December 2015. (Revised January 2016.)
- March 2024
- Module Note
Accounting Standards for the 21st Century
By: Jonas Heese
Over the past two decades, accounting standards have evolved to meet the demands of a rapidly changing business environment. This module note focuses on understanding the impact of these standards on measuring firm performance and financial position in the context of a... View Details
Heese, Jonas. "Accounting Standards for the 21st Century." Harvard Business School Module Note 124-056, March 2024.
- January 2022 (Revised February 2022)
- Case
Envision Group
By: Gunnar Trumbull, Bonnie Yining Cao and Dawn H. Lau
Based in China, Envision was one of the world’s leading Greentech companies. Chief Executive Officer Lei Zhang had set the goal of achieving carbon neutrality across the company’s global operations and supply chain by 2022 and 2028 respectively. As part of its... View Details
Keywords: Green Technology; Climate Change; Emerging Markets; Information Technology; Strategy; Management; Renewable Energy; Energy Policy; Environmental Sustainability; Manufacturing Industry; Auto Industry; Green Technology Industry; Battery Industry; China; United States; Japan; United Kingdom; France
Trumbull, Gunnar, Bonnie Yining Cao, and Dawn H. Lau. "Envision Group." Harvard Business School Case 722-045, January 2022. (Revised February 2022.)
- 12 May 2020
- Research & Ideas
It’s Time To Relaunch Your Remote Team
availability at certain times of the day. In these circumstances, it’s crucial to know how team members are coping with the added demands so that the team is able to support members, manage deadline... View Details
Keywords: by Tsedal Neeley
- 2014
- Book
Accelerate: Building Strategic Agility for a Faster-Moving World
By: John P. Kotter
Based on the award-winning article in Harvard Business Review, from global leadership expert John Kotter. It's a familiar scene in organizations today: a new competitive threat or a big opportunity emerges. You quickly create a strategic initiative in response and... View Details
Kotter, John P. Accelerate: Building Strategic Agility for a Faster-Moving World. Harvard Business Review Press, 2014.
- October 2019
- Case
China Merchants Bank: Ushering in the Era of Family Office in China
By: Lauren Cohen, Hao Gao, Billy Chan and Dawn H. Lau
China Merchants Bank, the sixth-largest lender in China, intends to boost its family office business as a result of an increase in the population of ultra-high net worth individuals. Already ranked China’s number-one private bank with AUM exceeding US$300 billion, the... View Details
Keywords: Family Office; Strategy; Banks and Banking; Organizational Design; Competitive Strategy; Banking Industry; China
Cohen, Lauren, Hao Gao, Billy Chan, and Dawn H. Lau. "China Merchants Bank: Ushering in the Era of Family Office in China." Harvard Business School Case 220-032, October 2019.
- 16 Feb 2023
- HBS Case
ESG Activists Met the Moment at ExxonMobil, But Did They Succeed?
The impact-investment hedge fund Engine No. 1 made a big splash in May 2021 when it managed to get three nominees elected to the ExxonMobil board of directors. It was an open effort to prod the oil giant toward renewable energy and test whether activist investing could... View Details
- 18 Apr 2000
- Research & Ideas
Learning in Action
impressions second- or third-hand, L.L. Bean goes to those in the know — experienced users who have lived with the product, often under demanding conditions, who then act as field testers. Testers are sent several samples, one from L.L.... View Details
Keywords: by David A. Garvin