Publications

December 1994 (Revised May 2008)
Case

Jensen Shoes: Jane Kravitz's Story

Jane Kravitz (Caucasian female), strategic product manager, and Lyndon Twitchell (African American male), a member of her staff at Jensen Shoes, a successful producer and marketer of casual, athletic, and children's footwear, are assigned to new positions and to each... View Details

Keywords: Prejudice and Bias; Race Characteristics; Attitudes; Personal Development and Career; Performance Evaluation; Gender Characteristics; Apparel and Accessories Industry

August 1993 (Revised January 1994)
Case

Prochnik: Privatization of a Polish Clothing Manufacturer

Prochnik was a large state-owned clothing manufacturer located in the textile-production-intensive region of Lodz, Poland. In the early months of economic reform, Prochnik was one of the first five state enterprises to be privatized through initial public offerings and... View Details

Keywords: Restructuring; Privatization; State Ownership; Apparel and Accessories Industry; Poland

October 1984
Teaching Note

NIKE (E1): The Announcement, Teaching Note

Teaching Note for (9-385-034). View Details

Keywords: Change; Management Succession; Apparel and Accessories Industry

28 Aug 2017
Research & Ideas

Should Industry Competitors Cooperate More to Solve World Problems?

Source: Cecilie_Arcurs George Serafeim has a startling suggestion to fix the world’s biggest environmental, social, and governance (ESG) problems such as water pollution, deforestation, and wealth inequality: encourage companies within industries to do less competing... View Details

Keywords: by Sean Silverthorne; Financial Services; Manufacturing; Agriculture & Agribusiness; Mining

May 1994 (Revised May 1995)
Case

Laura Ashley (B): Defining a Strategy

By: Richard L. Nolan

A turnaround CEO engineers a business transformation and formulates short-term and long-term strategy after assessing the business situation. View Details

Keywords: Organizational Change and Adaptation; Change Management; Management Teams; Business Strategy; Apparel and Accessories Industry; Apparel and Accessories Industry

July 1990 (Revised April 1998)
Supplement

Nordstrom: Dissension in the Ranks? (B)

By: Robert L. Simons and Hilary Weston

Presents a follow-up to the (A) case. View Details

Keywords: Rank and Position; Conflict and Resolution; Apparel and Accessories Industry; Apparel and Accessories Industry

30 Apr 2001
Research & Ideas

Entering the Age of Alliances

The Faces Of Collaboration These alliances do not require grandiose strategic plans; patience and perseverance are often sufficient to turn small beginnings into significant strategic alliances. Consider, for example, the relationship between the nonprofit City Year... View Details

Keywords: by James Austin

19 Jul 2011
First Look

First Look: July 19

market for football apparel and footwear in 1994 to a formidable competitor to Adidas in 2008 (with revenues of over $1 billion for the sport). The case traces how Nike has gone about making this transformation and its activities at each... View Details

Keywords: Sean Silverthorne

07 Aug 2000
Research & Ideas

Rocket Science Retailing

execution of tests, and other factors for suboptimal sales. When a product testing method is developed with care and refined on a regular basis, the results can substantially improve forecasts. We helped develop a testing method at one View Details

Keywords: by Marshall L. Fisher, Ananth Raman & Anna Sheen McClelland; Retail

September 2020 (Revised July 2022)
Exercise

Artea (B): Including Customer-Level Demographic Data

By: Eva Ascarza and Ayelet Israeli

This collection of exercises aims to teach students about 1)Targeting Policies; and 2)Algorithmic bias in marketing—implications, causes, and possible solutions. Part (A) focuses on A/B testing analysis and targeting. Parts (B),(C),(D) Introduce algorithmic bias. The... View Details

Keywords: Targeting; Algorithmic Bias; Race; Gender; Marketing; Diversity; Customer Relationship Management; Demographics; Prejudice and Bias; Apparel and Accessories Industry; Apparel and Accessories Industry; Apparel and Accessories Industry; United States

May 2013 (Revised March 2014)
Case

Benetton Group S.p.A., 2000

By: John R. Wells and Galen Danskin

In 2000, Benetton was one of the leading mass fashion competitors in the world with approximately $1.9 billion in sales across 5,500 stores in 120 countries. But the company's fortunes seemed to be on the wane. Operating profits had fallen 9% from the prior year to... View Details

Keywords: Fashion; Strategic Change; Strategic Management; Globalized Firms and Management; Marketing Strategy; Competitive Advantage; Performance Consistency; Management Teams; Strategy; Apparel and Accessories Industry; Apparel and Accessories Industry; Apparel and Accessories Industry; Italy

November 2002 (Revised December 2002)
Case

Calvin Klein, Inc. v. Warnaco Group, Inc.

On May 30, 2000, Calvin Klein, Inc. (CKI) filed suit against Warnaco Group, Inc. and Linda Wachner, its CEO, for breaching its jeanswear licensing and distribution contract and, in so doing, diluting the equity of its brand. On June 26, 2000, Warnaco countered with its... View Details

Keywords: Lawsuits and Litigation; Distribution Channels; Brands and Branding; Apparel and Accessories Industry; Apparel and Accessories Industry; Apparel and Accessories Industry