Publications

26 Feb 2018
Research & Ideas

The Airbnb Effect: Cheaper Rooms for Travelers, Less Revenue for Hotels

from Airbnb may have forced the hotel to lower its rates for those rooms. Airbnb rooms were more plentiful in cities with a big demand for accommodations, as well as areas with higher-priced hotels, like New York, Los Angeles, View Details

Keywords: by Dina Gerdeman; Travel

01 Apr 1998
News

Sparking Internet Commerce

businesses and organizations to provide users with a highly personalized selection of goods, services, and information." Employing passwords and aliases to ensure anonymity,... View Details

Keywords: Garry Emmons

25 Apr 2014
News

Tapping into more effective water technologies

demand for fresh and pure water is forecast to exceed supply by 40 percent. "Few businesses are prepared for water scarcity and its impact upon... View Details

July 2010 (Revised March 2016)
Case

MacroMarkets LLC

By: Robin Greenwood and Luis M. Viceira

MacroMarkets co-founder and CEO Samuel Masucci III is meeting with a strategic partner for his firm. Co-founded with Yale University Professor Robert Shiller, MacroMarkets' main innovation is the "MacroShare," which allows investors to take long or short, levered or... View Details

Keywords: Macroeconomics; Financial Instruments; Financial Markets; Investment Funds; Investment Portfolio; Innovation and Invention; Risk Management; Product Positioning; Demand and Consumers; Financial Services Industry

20 Mar 2013
Research & Ideas

How CEOs Sustain Higher-Ambition Goals

participants have led higher-ambition efforts at their companies for years. Office supply company United Stationers started a foundation to connect employees with charitable activities, including raising money for a children's hospital... View Details

Keywords: by Dina Gerdeman

29 Jun 2010
First Look

First Look: June 29

fund manager assesses investment prospects in Mexico City in the context of a major water supply and distribution crisis facing one of the world's largest cities. Can the investment manager understand the... View Details

Keywords: Martha Lagace

June 2010
Article

The Pathologies of Online Display Advertising Marketplaces

By: Benjamin Edelman

Display advertising marketplaces place "banner" ads on all manner of popular sites. While these services are widely used, they suffer significant challenges, including weak user response and low accountability for both advertisers and web site publishers. I survey a... View Details

Keywords: Misleading and Fraudulent Advertising; Online Advertising; Cost; Corporate Accountability; Information Publishing; Consumer Behavior; Relationships; Web Sites

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24 Sep 2001
Research & Ideas

Five Questions for Debora L. Spar

inexperienced people, people outside the so-called Establishment. But I don't think that the Internet changes everything; and I certainly don't think that it changes our basic, underlying demand for the rule... View Details

Keywords: by Sean Silverthorne

04 Sep 2019
News

Case Study: Up in the Air

wide and thin versus focused and deep. Also, few enterprises want to be on the bleeding edge. Even in high tech, Microsoft was a second mover. —Kerry Bensman (ISMP 90, 1990) I agree with establishing the... View Details

Keywords: Jen McFarland Flint; Management, Scientific, and Technical Consulting Services; Management, Scientific, and Technical Consulting Services

15 Oct 2001
Research & Ideas

Rethinking E-Leadership

gets you through such times. 4. Design your culture primarily around the needs of Gen X and Gen Y employees. "E-leadership demands heroic behavior," writes Nextera consultant Susan Annunzio in... View Details

Keywords: by Melissa Raffoni

20 Aug 2013
First Look

First Look: August 20

green building, including evolving boundaries of professional jurisdictions; changing industry strategies and structures, including the roles of ownership, supply firms, and... View Details

Keywords: Anna Secino

November 2007
Class Lecture

The Baby Business (FSS)

By: Debora L. Spar

In vitro fertilization and genetic screening are possible with the advent of biotechnology. International adoptions, surrogacy, and other approaches to family planning are on the rise. But few rules govern these measures, medical costs can be prohibitive, and... View Details

Keywords: Governing Rules, Regulations, and Reforms; Policy; Demand and Consumers; Business and Government Relations; Business and Stakeholder Relations; Genetics; Societal Protocols; Commercialization; Biotechnology Industry; Health Industry

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December 2022 (Revised July 2023)
Case

Applegate Farms

By: Forest L. Reinhardt, José B. Alvarez and Natalie Kindred

Keywords: Agribusiness; Food; Consumer Behavior; Animal-Based Agribusiness; Brands and Branding; Integration; Strategy; Change Management; Change; Organizational Structure; Agriculture and Agribusiness Industry; Agriculture and Agribusiness Industry; Agriculture and Agribusiness Industry; United States

November 1993 (Revised November 1994)
Case

Molding the Impossible: the NYPRO/Vistakon Disposable Contact Lens Project

By: Clayton M. Christensen

NYPRO, Inc., one of the world's leading manufacturers of plastic injection-molded products, is asked by the Vistakon Division of Johnson & Johnson to manufacture molds that Vistakon will use to produce disposable contact lenses. The required dimensional tolerances for... View Details

Keywords: Customer Relationship Management; Engineering; Management Practices and Processes; Product Development; Production; Groups and Teams; Medical Devices and Supplies Industry; Medical Devices and Supplies Industry

Keywords: Herzlinger, Regina; Colleges, Universities, and Professional Schools; Colleges, Universities, and Professional Schools; Colleges, Universities, and Professional Schools; Colleges, Universities, and Professional Schools

01 Dec 2013
News

Faculty Opinion: Making It Better

a key driver of innovation is necessity—truly the mother of invention. For example, in Brazil, Russia, and China, which have universal coverage, and in India, which does not, View Details

2019
Article

Pay-for-Monopoly?: An Assessment of Reverse Payment Deals by Pharmaceutical Companies

By: Sana Rafiq and Max Bazerman

Abstract Over the past eighteen years, pharmaceutical firms have developed a blueprint to impede competition in order to maintain their monopoly profits. This scheme, termed pay-for-delay, involves direct or indirect payment of money from a branded-drug manufacturer... View Details

Keywords: Monopoly; Policy; Competition; Agreements and Arrangements; Pharmaceutical Industry

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07 Jan 2002
What Do You Think?

Did Consumer Behavior Tracking Come of Age on September 11?

Summing Up September 11 was no "tipping point" for acceleration in the loss of privacy. That's the conclusion to be drawn from responses to this month's column. Rather the loss of privacy is a natural product of the information age View Details

Keywords: by James Heskett

November 2019
Supplement

Hapag-Lloyd AG: Complying with IMO 2020

By: Benjamin C. Esty, Mette Fuglsang Hjortshoej and Emer Moloney

A new environmental regulation known as IMO 2020 was creating what one industry analyst called “the biggest shakeup for the oil and shipping industries in decades.” According to the new regulation, all ocean-going ships would have to limit their sulfur emissions by... View Details

Keywords: Valuation; Ship Transportation; Strategic Planning; Game Theory; Pollutants; Supply Chain; Corporate Accountability; Capital Budgeting; Environmental Sustainability; Shipping Industry; Transportation Industry; Germany