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February 2017 (Revised November 2021)
Case

Digitalization at Siemens

By: David J. Collis and Tonia Junker

The case discusses the digitalization strategy of Siemens AG, a German-based company operating in manufacturing and electronics. The increasing impact of digital technologies on all of its business units had prompted CEO Joe Kaeser and his team to put digitalization at... View Details

Keywords: Company Management; Digital Technologies; Corporate Strategy; Competition; Information Technology; Information Infrastructure; Manufacturing Industry; Electronics Industry

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Courses - Institute For Strategy And Competitiveness

body of material to inform and motivate practitioners to restructure and improve care delivery in all parts of the health care system. Significant improvements in value will require major strategic and organizational changes in how health... View Details

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Generative AI - Alumni

AI tools like ChatGPT can help. To start, you’ll need a well-organized draft resume (HBS format works well) and a job description. When given information about your background and the role, GPT can generate text options that highlight... View Details

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Technology & Operations Management Curriculum - Faculty & Research

development Information technology Technology and operations strategy MBA Elective Curriculum (SECOND YEAR) Course Title Faculty Name Term Quarter Credits A Manager's Guide to Leveraging Technology Michael Parzen Fall 2024 Q1 1.5 Building... View Details

20 Sep 2017
Research & Ideas

The Three Types of Leaders Who Create Radical Change

combination of communicating, organizing, and evaluating. Agitators need to communicate the necessity of the social change movement; innovators need to communicate the validity of their proposed solution; and orchestrators must be able to tailor View Details

Keywords: by Carmen Nobel

07 Apr 2021
Research & Ideas

How Teams Work: Lessons from the Pandemic

Team Work: Learnings from How Teams Adapted Their Activities During the COVID-19 Pandemic, which will appear in the journal Information and Organization. Perlow, Whillans, and HBS doctoral student Aurora Turek interviewed 51 knowledge... View Details

Keywords: by Kristen Senz

12 Jan 2010
First Look

First Look: Jan. 12

and barriers to creating and claiming value, the most promising sequence and process design, etc.— should be informed and modified by two classes of potentially relevant cross-border factors, the general and the negotiation-specific.... View Details

Keywords: Martha Lagace

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Advisory Board - Entrepreneurship

informing and connecting the buyers, users and sellers of technology. One of CNET Networks' first employees and senior executives, with past responsibilities including COO, CFO and Vice Chairman, Bonnie assumed his current role in 2000.... View Details

20 Nov 2012
Working Paper Summaries

Pay Harmony: Peer Comparison and Executive Compensation

Keywords: by Claudine Gartenberg & Julie Wulf

May 2016 (Revised January 2018)
Case

Airbnb, Etsy, Uber: Acquiring the First Thousand Customers

By: Thales S. Teixeira and Morgan Brown

By 2016, two-sided online platforms (or marketplaces) were pervasive among the highest growing internet startups around. These marketplaces sought to match suppliers of assets for rent, physical products or services with customers demanding them. Among the most notable... View Details

Keywords: Airbnb; Etsy; Uber; Growth Hacking; Two-sided Market; Internet and the Web; Marketing Strategy; Digital Platforms; Digital Marketing; Business Startups; Transportation Industry; Accommodations Industry

July 2023
Case

Crocs: Using Community-Centric Marketing to Make Ugly Iconic

By: Ayelet Israeli and Anne V. Wilson

In 2022, the Crocs Classic Clog was the best-selling item of clothing on Amazon, the brand was one of the fastest growing brands in the U.S., and global net revenue had increased to approximately $3.6 billion. By most accounts, Crocs had become the “it” shoe. Crocs... View Details

Keywords: Brands and Branding; Product Development; Growth and Development; Customer Value and Value Chain; Digital Marketing; Digital Strategy; Segmentation; Advertising; Consumer Products Industry; Apparel and Accessories Industry; United States

06 Sep 2016
Blog Post

What Makes the HBS MBA unique?

lecture. Each class, you read a case about a protagonist and a decision that he/she is facing. You’re put into the shoes of the protagonist and forced to make a decision on what he/she should do, often without all the information that... View Details

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Strategy Curriculum - Faculty & Research

U.S. Healthcare Strategy (also listed under General Management) Leemore S. Dafny Fall 2024 Q1Q2 3.0 Doctoral Programs Faculty from the Strategy unit work with students across several doctoral programs. Detailed curriculum information for... View Details

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Search Fund Fellowship - MBA

Financial Aid Search Fund Fellowship Tuition Assistance Summer Fellowships Career Support & Exploration Funds Fast Facts MBAid Stories Consumer Information RISE Career Fellowship Thanks to the generosity of Catherine James Paglia (MBA... View Details

March 2017 (Revised November 2018)
Case

BYJU'S The Learning App

By: John Jong-Hyun Kim and Rachna Tahilyani

BYJU’S The Learning App (BYJU’s) is India’s largest K-12 education app with about 300,000 annual paid subscribers. The mobile app uses a mix of video lessons and interactive tools to personalize learning for every student. Although there is room to grow exponentially... View Details

Keywords: Education; Mobile and Wireless Technology; Growth and Development Strategy; Learning; Customization and Personalization; Education Industry; India; United States