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Show Results For
-
All HBS Web
(7,719)
- People (9)
- News (1,371)
- Research (5,566)
- Events (17)
- Multimedia (8)
- Faculty Publications (3,943)
- 16 Jul 2021
- Op-Ed
For Entrepreneurs, the Benefits of Slowing Down
historically putting off building a robust platform in order to meet short-term customer needs), process debt (taking shortcuts for the sake of expediency to get things done without stopping to make core business process robust and...
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by Jeffrey Bussgang
- September 2010
- Teaching Note
Compass Maritime Services, LLC: Valuing Ships (TN)
By: Benjamin C. Esty and Albert W. Sheen
Teaching Note for 211014.
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- March 1999
- Case
Australia's Telstra Corporation (A): Going Public
By: W. Earl Sasser, Carin-Isabel Knoop and Cate Reavis
Frank Blount is named CEO of Telstra, Australia's state-owned telecommunications giant. In preparation for its 1997 IPO, he must reorganize the company from an inefficient public entity into a lean, customer-driven organization.
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Keywords:
Change Management;
Initial Public Offering;
Organizational Change and Adaptation;
Customer Focus and Relationships;
State Ownership;
Performance Effectiveness;
Privatization;
Telecommunications Industry;
Australia
Sasser, W. Earl, Carin-Isabel Knoop, and Cate Reavis. "Australia's Telstra Corporation (A): Going Public." Harvard Business School Case 899-209, March 1999.
- 21 May 2007
- Research & Ideas
Fixing the Marketing-CEO Disconnect
customer relationship management; not only have the technologies to support CRM changed radically in recent years, but the principles that firms use to serve customers have...
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by Sean Silverthorne
- 01 Jun 1996
- News
Reinventing Marketing
The following article is the fifth in a series on the activities and research taking place in each academic unit at HBS. "With the time-honored marketing maxim "the customer is king" now reverberating throughout all parts of the firm, the...
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- 25 Feb 2020
- News
Why Layoffs are a Losing Strategy
recommends alternatives that can result in stronger companies in the long run and reduce the damage layoffs do to workers and communities. “Typical layoffs harm employees, communities, and companies,” Sucher says. Mass layoffs were uncommon prior to the late 1970s,...
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- 01 Apr 2002
- News
Siebel Addresses HBS Northern California Club
large part to its founder's emphasis on customer relations over shareholder value. Today, Siebel has over eight thousand employees in more than 34 countries. Fortune magazine ranked the company second in its 2001 listing of the "100...
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- 04 Oct 2004
- Research & Ideas
Start to Measure Your E-commerce Success
arise. Since the choices are different for each company, because the strategies, structures, and systems are different, substantial customization is necessary. Senior managers should consider six initial...
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by Marc J. Epstein
- 09 Apr 2018
- Blog Post
Is Business School Right for You?
Dr. Jill Avery is a senior lecturer in the marketing unit at Harvard Business School, an authority on brand management and customer relationship View Details
- 24 Feb 2021
- News
Factoring high-skills freelancers into the enterprise equation
- February 2016 (Revised August 2016)
- Case
Chilli Beans: Peace, Love, and Sunglasses
By: José B. Alvarez, Robert Mackalski and Andrew Otazo
This case illustrates how Chilli Beans became the most popular sunglasses retailer in Brazil and the issues it faced when expanding into the United States.
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Keywords:
Sunglasses;
Brazil;
Sao Paulo;
Chilli Beans;
Watches;
Fast Fashion;
Supply Chain;
Retail;
Franchise;
International Expansion;
Culture;
Middle Class;
Fashion;
Corporate Entrepreneurship;
Global Strategy;
Customer Focus and Relationships;
Customer Value and Value Chain;
Design;
Economic Growth;
Economic Slowdown and Stagnation;
Goods and Commodities;
Leadership;
Marketing;
Operations;
Apparel and Accessories Industry;
Fashion Industry;
Manufacturing Industry;
Brazil;
China
Alvarez, José B., Robert Mackalski, and Andrew Otazo. "Chilli Beans: Peace, Love, and Sunglasses." Harvard Business School Case 516-020, February 2016. (Revised August 2016.)
- Article
In Microfinance, Clients Must Come First
By: Srikant M. Datar, Marc J. Epstein and Kristi Yuthas
In the debate over whether microfinance works, few microfinance institutions articulate what, exactly, their ultimate goals are and how, exactly, they will achieve them. The authors cut through the confusion by mapping a clear theory of change for microfinance. If the...
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Keywords:
Business Startups;
Customer Focus and Relationships;
Social Entrepreneurship;
Microfinance;
Goals and Objectives;
Success;
Social Enterprise;
Poverty
Datar, Srikant M., Marc J. Epstein, and Kristi Yuthas. "In Microfinance, Clients Must Come First." Stanford Social Innovation Review 6, no. 1 (Winter 2008).
- 01 Jun 2016
- News
Ask the Expert: Barreling Ahead
the number of acres they cultivate continues to grow. We’ve also created relationships with our malt, glass, can, keg, and packaging suppliers (some of which have only become stronger as a result of our View Details
- 01 Dec 2001
- News
Cable Gal
in cable and telecom equipment sales — a field where few women are found — it was a wake-up call. "My son basically said, 'You're not doing your job,'" McCollough told the Roanoke Times (September 23, 2001) in a lengthy article that examined the View Details
- Web
Rock 100: The Summit - Entrepreneurship
lifestyle , Tom Eisenmann How Will You Measure Your Life , Clay Christensen Startup Life: Surviving and Thriving in a Relationship with an Entrepreneur , Brad Feld & Amy Batchelor The Psychological Price of Entrepreneurship , Jessica...
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- Student-Profile
Ta-Wei "David" Huang
As a data scientist, David Huang (he/him) spent much of his time analyzing customer¬ data to provide personalized experience and improve long-term customer values for companies in different industries. As David explains, “I loved...
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- 21 Feb 2020
- News
Style for Everyone
One, we have taken an approach where we have to earn the trust of our customers continually,” adds Gilbert. “We got to know our first 500 customers by name. We knew the names of their children. We knew...
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- March 1993 (Revised April 1995)
- Case
IBM After-Sales Service
IBM has established a service delivery system to provide service and maintenance parts for its installed base of computers. The case outlines the competitive pressures IBM faces from alternative providers of maintenance services (e.g. other OEMs, third-party...
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Keywords:
Service Delivery;
Service Operations;
Supply Chain;
Supply Chain Management;
Logistics;
Operations;
Distribution;
Customer Focus and Relationships;
Competitive Strategy;
Computer Industry
Hammond, Janice H. "IBM After-Sales Service." Harvard Business School Case 693-001, March 1993. (Revised April 1995.)
- 01 Sep 2004
- News
A Market-Based Prescription
physicians’ services? Health-care providers are as constrained by managed care as consumers. Other industries enjoy much greater freedom. Grocery retailers, for example, serve a variety of customers in...
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- June 2009
- Teaching Note
COFCO Xinjiang Tunhe Co., Ltd. (TN)
By: David E. Bell, Sarah Morton and Mary Louise Shelman
Teaching Note for [508079].
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Keywords:
Mergers and Acquisitions;
Customer Focus and Relationships;
Goals and Objectives;
Quality;
Price;
Competitive Strategy;
Contracts;
Supply and Industry;
Business or Company Management;
Problems and Challenges;
Safety;
Cost Management;
Food and Beverage Industry;
Agriculture and Agribusiness Industry;
China