Publications

June 1991 (Revised April 2005)
Teaching Note

IBP and the U.S. Meat Industry (TN)

By: David J. Collis

Teaching Note for (9-391-006). View Details

Keywords: Food and Beverage Industry; United States

June 1991 (Revised March 1995)
Teaching Note

Major Home Appliance Industry in 1984 (Revised) and Maytag in 1984, Teaching Note

By: David J. Collis

Teaching Note for (9-386-115) and (9-389-055). View Details

Keywords: Consumer Products Industry; United States

10 May 1991
Lecture

Financial Sources of Competitive Advantage: America vs. Japan

By: W. Carl Kester

Keywords: Finance; Competitive Advantage; United States; Japan

May 1991 (Revised December 1994)
Case

State of Connecticut Municipal Swap

By: Andre F. Perold

The state of Connecticut wants to raise $325 million of long-term fixed-rate debt. One alternative is to do this synthetically--issue long-term variable rate debt and enter into an interest rate swap. The case is a vehicle for analyzing various floating rate structures... View Details

Keywords: Borrowing and Debt; Credit Derivatives and Swaps; Interest Rates; Taxation; Management Analysis, Tools, and Techniques; Risk and Uncertainty; New England

May 1991
Article

Engines of Progress: Designing and Running Entrepreneurial Vehicles in Established Companies: The Enter-Prize Program at Ohio Bell, 1985-90

By: R. M. Kanter and L. Richardson

Keywords: Entrepreneurship; Telecommunications Industry; Ohio

April 1991 (Revised July 1992)
Case

Koito Manufacturing Ltd.

By: W. Carl Kester and Robert W. Lightfoot

Having acquired a 26% stake in Koito Manufacturing, a Japanese automotive parts supplier in the Toyota Group, T. Boone Pickens seeks a seat on Koito's board of directors. Koito's management resists, claiming Pickens is an unhelpful greenmailer, not a true long-term... View Details

Keywords: Acquisition; Debates; Corporate Governance; Production; Supply Chain; Performance Efficiency; Welfare; Auto Industry; Japan; United States

April 1991 (Revised February 1992)
Teaching Note

Central Maine Power Co.: Goals and Objectives Program (A) and (B), Teaching Note

By: Robert L. Simons

Keywords: Programs; Goals and Objectives; Energy Industry; Maine

March 1991 (Revised December 1994)
Case

Marks and Spencer Ltd. (B)

By: Cynthia A. Montgomery

Describes the firm's 1988 expansion into the United States through the acquisition of Brooks Brothers, a specialty up-market men's clothing chain and Kings Super Markets, a high quality New Jersey grocer. View Details

Keywords: Growth and Development Strategy; Expansion; Business Strategy; Mergers and Acquisitions; Globalization; Retail Industry; United States

March 1991 (Revised June 1993)
Case

Chevron Corp.: Corporate Image Advertising

By: John A. Quelch

Describes a series of advertising research studies conducted by Chevron to monitor the effectiveness of its corporate advertising. Specific research approaches covered include the McCollum-Spielman and Communications Techniques. The Vals Typology developed by Stanford... View Details

Keywords: Surveys; Multinational Firms and Management; Research; Advertising; Brands and Branding; Energy Industry; United States

March 1991 (Revised April 1995)
Case

IBP and the U.S. Meat Industry

By: David J. Collis and Nancy Donohue

IBP, the largest U.S. beef and pork processor, is facing deteriorating earnings and undertakes a fundamental strategic review in 1990. Having grown from its founding in 1961 to its current position as a low cost, innovative producer of boxed beef, and more recently... View Details

Keywords: Business or Company Management; Product; Competition; Business Earnings; Geography; Vertical Integration; Corporate Strategy; Food and Beverage Industry; United States

February 1991
Teaching Note

Carolina Power & Light Co., Teaching Note

By: Frank V. Cespedes

Keywords: Utilities Industry; North Carolina; South Carolina

February 1991 (Revised January 1992)
Case

Henderson Home Products: USSR Joint Venture

By: Michael Y. Yoshino

Keywords: Joint Ventures; Consumer Products Industry; Soviet Union; United States

Keywords: Information Technology; Organizational Change and Adaptation; Organizational Design; Management Analysis, Tools, and Techniques; Organizational Culture; Mobile and Wireless Technology; Performance Productivity; Problems and Challenges; Management Practices and Processes; Business Divisions; Information Management; Information Technology Industry; Telecommunications Industry; United States

February 1991 (Revised February 1992)
Case

Appex Corp.

By: Nitin Nohria

1990 Business Week named Appex Corp. the fastest growing high-technology company in the United States. Appex provided management information systems and intercarrier network services to cellular telephone companies. During its rapid growth, the company went through... View Details

January 1991
Case

Volkswagen of America: Audi 5000 (A)

By: Stephen A. Greyser

Audi marketing executives and their advertising agency colleagues must decide which of several advertising executions should be employed for the introductory campaign for the Audi 5000, their new car entry scheduled to replace the Audi 100LS in the United States in the... View Details

Keywords: Advertising Campaigns; Brands and Branding; Marketing Strategy; Product Launch; Auto Industry; United States