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Show Results For
- All HBS Web
(7,291)
- People (21)
- News (1,487)
- Research (4,647)
- Events (60)
- Multimedia (17)
- Faculty Publications (2,596)
- 17 Feb 2010
- First Look
First Look: Feb. 17
Management (forthcoming) Abstract Consumers who buy a product intending to use an accompanying mail-in rebate often do not redeem the rebate. To explain this behavior, we argue that consumers View Details
Keywords: Martha Lagace
- 25 Oct 2016
- First Look
October 25, 2016
can be used to evaluate the implications of marketing actions, consumer heterogeneity, competition, successive technology generations, and globalization. View Details
Keywords: Sean Silverthorne
- November 2003 (Revised March 2004)
- Case
Drilling South: Petrobras Evaluates Pecom
By: Mihir A. Desai and Ricardo Reisen de Pinho
The Brazilian oil company, Petrobras, is evaluating the acquisition of an Argentine oil company, the Perez Companc Group (Pecom). The acquisition would increase Petrobras' oil reserves and expand its interests outside Brazil, a significant step for the largest company... View Details
Keywords: Mergers and Acquisitions; Forecasting and Prediction; Financial Crisis; Non-Renewable Energy; Cross-Cultural and Cross-Border Issues; Corporate Governance; Risk Management; Emerging Markets; State Ownership; Performance Evaluation; Risk and Uncertainty; Valuation; Energy Industry; Argentina; Brazil
Desai, Mihir A., and Ricardo Reisen de Pinho. "Drilling South: Petrobras Evaluates Pecom." Harvard Business School Case 204-043, November 2003. (Revised March 2004.)
- 07 Jun 2004
- Research & Ideas
What Drives Supply Chain Behavior?
behavioral dynamics that may exist in supply chain management. What led you to study this in particular? Rogelio Oliva and Noel Watson: Supply chains are incredibly complex with numerous moving parts. To... View Details
Keywords: by Sarah Jane Johnston
- Web
Alumni Spotlight: Cissy Chen (MBA 2019) - MBA
Blog Blog MBA Voices Filter Results Arrow Down Arrow Up Read posts from Author Alumni Author Career and Professional Development Staff Author HBS Community Author HBS Faculty Author MBA Admissions Author MBA Students Topics Topics 1st Year (RC) 2+2 Program 2nd Year... View Details
- 08 Mar 2021
- Blog Post
International Women's Day Featured Stories
famous names in the private market investment community. Kathu Gatobu Harvard MBA Student, Class of 2022 I choose to challenge the idea that... View Details
- 27 Jan 2009
- First Look
First Look: January 27, 2009
positively correlated with the use of e-business practices. However,there is an important distinction between e-buying and e-selling. In e-buying, View Details
Keywords: Martha Lagace
- Web
Curriculum - Business & Environment
markets across Europe. The Covid-19 pandemic caused huge increases in the cost of shipping, so Sian launched experiments to ship roses by ocean... View Details
- August 2019
- Case
Twiggle: E-Commerce with Semantic Search
By: Shane Greenstein and Danielle Golan
Four years after being founded, in 2014, by former Google executives Amir Konigsberg (CEO) and Adi Avidor (CTO), Twiggle had developed a search enhancement that plugged into an online merchant’s existing framework. The company utilized advanced structuring and... View Details
Keywords: Search Technology; Customer Acquisition; Internet and the Web; Technological Innovation; Commercialization; Growth and Development Strategy; E-commerce; Technology Industry; Israel
Greenstein, Shane, and Danielle Golan. "Twiggle: E-commerce with Semantic Search." Harvard Business School Case 620-025, August 2019.
- 03 Mar 2003
- Research & Ideas
Top Ten Legal Mistakes Made by Entrepreneurs
intelligent choices of where they think their markets are, and how much money to spend at an early stage in order to insure that the brand is available View Details
Keywords: by Staff
- February 2017 (Revised September 2017)
- Case
Bringing Digital to Wimbledon
By: John T. Gourville and David Arnold
It was mid-December 2016 as Alexandra (Alex) Willis read with satisfaction that The All England Lawn Tennis & Croquet Club (AELTC) had won yet another award for its use of social media to reach its fan base. As the organizer and host of “The Championships, Wimbledon,”... View Details
Gourville, John T., and David Arnold. "Bringing Digital to Wimbledon." Harvard Business School Case 517-093, February 2017. (Revised September 2017.)
- 13 Apr 2009
- Research & Ideas
Kind of Blue: Pushing Boundaries with Miles Davis
force them to listen—to each other, to the interaction between the company and its customers, and to the market. Q: Kind of Blue was recorded in... View Details
- 31 Jul 2012
- First Look
First Look: July 31
perfect substitutes for equity finance, payout taxes may therefore have an effect on the investment of firms. High taxes will favor investment by firms that can finance internally. Using an international... View Details
Keywords: Carmen Nobel
- 06 Mar 2018
- First Look
First Look at Research and Ideas, March 6, 2018
versus Posted Prices in Online Markets By: Einav, Liran, Chiara Farronato, Jonathan Levin, and Neel Sundaresan Abstract—Auctions were very popular in View Details
Keywords: Sean Silverthorne
- 24 Apr 2018
- First Look
First Look at New Research and Ideas, April 24, 2018
Evidence on Attitudes, Behavior, and Cognitive Biases By: Carpena, Fenella, Shawn A. Cole, Jeremy Shapiro, and Bilal Zia Abstract—This paper uses a large-scale field experiment in India to study attitudinal,... View Details
Keywords: Sean Silverthorne
- 22 Dec 2009
- First Look
First Look: Dec. 22
potential impact of policies to manage systemic risk. Unravelling in Two-Sided Matching Markets and Similarity of Preferences Author:Hanna W. Halaburda Publication:Games and Economic Behavior (forthcoming)... View Details
Keywords: Martha Lagace
- October 2024
- Article
Canary Categories
By: Eric Anderson, Chaoqun Chen, Ayelet Israeli and Duncan Simester
Past customer spending in a category is generally a positive signal of future customer spending. We show that there exist “canary categories” for which the reverse is true. Purchases in these categories are a signal that customers are less likely to return to that... View Details
Keywords: Churn; Churn Management; Churn/retention; Assortment Planning; Retail; Retailing; Retailing Industry; Preference Heterogeneity; Assortment Optimization; Customers; Retention; Consumer Behavior; Forecasting and Prediction; Retail Industry
Anderson, Eric, Chaoqun Chen, Ayelet Israeli, and Duncan Simester. "Canary Categories." Journal of Marketing Research (JMR) 61, no. 5 (October 2024): 872–890.
- 25 Jan 2016
- Research & Ideas
When Negotiating a Price, Never Bid with a Round Number
precise that they weren’t even divisible by 25 cents, they only had to increase their bids by an average of 6 percent in order to win. In terms of how the View Details
Keywords: by Carmen Nobel
- 04 Apr 2023
- Book
Two Centuries of Business Leaders Who Took a Stand on Social Issues
While shareholders still reign supreme at many companies, a widespread shift toward more responsible business practices is driving more leaders to take a stand on social and environmental issues today, says Harvard Business School Professor Geoffrey Jones. Jones... View Details
- 2007
- Working Paper
Mental Accounting and Small Windfalls: Evidence from an Online Grocer
By: Katherine L. Milkman, John Beshears, Todd Rogers and Max H. Bazerman
We study the effect of small windfalls on consumer spending decisions by examining the purchasing behavior of a sample of online grocery shoppers over the course of a year. We compare the purchases customers make when redeeming a $10-off coupon they received from their... View Details
Keywords: Spending; Consumer Behavior; Mathematical Methods; Food and Beverage Industry; Retail Industry
Milkman, Katherine L., John Beshears, Todd Rogers, and Max H. Bazerman. "Mental Accounting and Small Windfalls: Evidence from an Online Grocer." Harvard Business School Working Paper, No. 08-024, September 2007. (Revised March 2008.)