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  • 2020
  • Working Paper

Design Rules, Volume 2: How Technology Shapes Organizations: Chapter 3 Transaction Free Zones

By: Carliss Y. Baldwin
In Chapter 2 we saw that the most economical locations for transactions in a task network are the so-called thin crossing points—places where transfers are easy to define, count and pay for. However, in many places in the task network, transfers of material, energy,... View Details
Keywords: Modularity; Information Technology; Organizations
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  • 15 Nov 2022
  • Op-Ed

Why TikTok Is Beating YouTube for Eyeball Time (It’s Not Just the Dance Videos)

their own versions of it. Rethinking the discovery problem The rise of the internet democratized the publishing and distribution of information and entertainment. In the process, it created an enormous discovery problem. Those with an... View Details
Keywords: by John Deighton and Leora Kornfeld
  • Profile

Soltan Bryce

work at Advisory Board and athenahealth, he reflected,“I came to be intimately familiar with this incredibly complex information ecosystem. The desire to learn about how to simplify and scale drove my desire to attend HBS. If I wanted to... View Details
  • Web

Baker Library Services - Alumni

Finding industry overviews and company profiles Gathering articles on trends on a specific industry, topic or subject Identifying biographical information to support networking Remote Services HBS alumni have remote access to select... View Details
  • 26 Aug 2019
  • Research & Ideas

Lipstick Tips: How Influencers Are Making Over Beauty Marketing

percent said they purchase multiple products each month. A whopping 62 percent of the women said they follow beauty influencers on social media. When asked where they seek information about beauty products prior to purchasing them, social... View Details
Keywords: by Dina Gerdeman; Consumer Products; Beauty & Cosmetics
  • May 2010
  • Article

Bye Bye Bundles: The Unbundling of Music in Digital Channels

By: Anita Elberse
Fueled by digital distribution, unbundling is prevalent in many information industries. What is the effect of this unbundling on sales? And what bundle characteristics drive this effect? I empirically examine these questions in the context of the music industry, using... View Details
Keywords: Unbundling; Bundling; Digital Distribution; System-of-equations Modeling; Sales; Distribution Channels; Framework; Mathematical Methods; Revenue; Reputation; Internet and the Web; System; E-commerce; Information Industry; Information Industry
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  • 13 May 2024
  • Research & Ideas

Picture This: Why Online Image Searches Drive Purchases

In a visual world, most online retailers still rely on consumers to define and enter their own search keywords. But using images to help shoppers sharpen their queries could push them to buy more, spend more, and feel happier about their purchases. “For a long time,... View Details
Keywords: by Rachel Layne; Information Technology; Information Technology; Information Technology; Information Technology
  • 01 Nov 2010
  • Research & Ideas

How IT Shapes Top-Down and Bottom-Up Decision Making

technology side, they also have to think about the organizational side," she says. "Traditionally, technology is thought of as a tool that enables empowerment, but that's not always the case." Sadun discusses the issue in "The Distinct Effects of... View Details
Keywords: by Carmen Nobel
  • 10 Jan 2007
  • HBS Case

The Challenge of Managing National Security

private sector that, in highly turbulent environments, overly centralized organizations get overwhelmed by the informational burdens placed on them. So while it makes good political theater to give responsibility to a strongman or... View Details
Keywords: by Garry Emmons; Service
  • May 2021 (Revised May 2022)
  • Case

Headspace vs. Calm: A Mindful Competition

By: Ayelet Israeli and Anne Wilson
By 2021, the mindfulness app wars reached their apex. Over 2,000 meditation apps were available to consumers, but two apps, Headspace and Calm, dominated the space, jointly holding about 70% of the total market. Headspace had established itself as the approachable... View Details
Keywords: Marketing Communication; Integrated Strategy; Brand; Brand ＆ Product Management; Brand Communication; Brand Differentiation; Brand Building; Brand Management; E-Commerce Strategy; Ecommerce; App; App Development; Applications; COVID; COVID-19; Pandemic; Pricing; Pricing Strategy; Subscription Model; Subscription; Partnerships; Strategic Partnerships; B2B Vs. B2C; B2B; Health ＆ Wellness; Wellbeing; Digitization; Commoditization; Mobile App; Mobile App Industry; Mobile Healthcare; Mobile Marketing; Digital Brand; Digital Health; Consumer Health; Apps; Online Business; Online Competition; Online Community; Online Entertainment; Entertainment And Leisure; Meditation; Marketing; Marketing Communications; Brands and Branding; Price; Strategy; Competition; Competitive Strategy; Competitive Advantage; Partners and Partnerships; Health; Well-being; Mobile and Wireless Technology; Communication; Communication Strategy; Disruption; Consumer Behavior; Digital Marketing; E-commerce; Applications and Software; Health Industry; Technology Industry; Communications Industry; United States; North America; United Kingdom
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  • Web

Mid-US - Global

from Harvard Business School and her B.S. in Accounting from Miami University. She is also fluent in Japanese. Contact Information adadlani@hbs.edu Martha Hostetter Senior Researcher (Cleveland, OH) Ai-Ling Jamila Malone Senior Researcher... View Details
  • 18 Mar 2013
  • HBS Case

HBS Cases: LEGO

so new product design began to be informed by market research, user feedback, and how well the toys matched the vision of quality creative play laid out by its founding fathers. Putting parameters on how people innovate had the... View Details
Keywords: by Maggie Starvish; Entertainment & Recreation
  • 05 Dec 2022
  • Research & Ideas

5 Companies Where Employees Move Up the Ladder Fast

Mutual. The insurer fills more than 80 percent of managerial positions with internal candidates. “This is not a name and shame exercise,” says Fuller. “This is trying to get better information into the hands of more aspiring workers and... View Details
Keywords: by Pamela Reynolds
  • 2020
  • Working Paper

Digital Experimentation and Startup Performance: Evidence from A/B Testing

By: Rembrand Koning, Sharique Hasan and Aaron Chatterji
Recent work argues that experimentation is the appropriate framework for entrepreneurial strategy. We investigate this proposition by exploiting the time-varying adoption of A/B testing technology, which has drastically reduced the cost of experimentally testing... View Details
Keywords: Experimentation; A/B Testing; Data-driven Decision-making; Entrepreneurship; Strategy; Business Startups; Information Technology; Performance
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  • 29 Sep 2014
  • Research & Ideas

Why Do Outlet Stores Exist?

pricing actually communicates information about the quality of the item, causing customers to be much more likely to buy a $300 shirt sold for $200 than a shirt listed regularly for $200. (It's what former JC Penney CEO Ron Johnson found... View Details
Keywords: by Michael Blanding; Apparel & Accessories; Fashion; Retail
  • 03 Sep 2014
  • Working Paper Summaries

Supply Chain Screening Without Certification: The Critical Role of Stakeholder Pressure

Keywords: by Susan A. Kayser, John W. Maxwell & Michael W. Toffel
  • 11 Feb 2015
  • HBS Seminar

EVENT POSTPONED - Ohad Barzilay, Tel Aviv University

  • Web

Accelerating Solutions - Business & Environment

into inert rock; to decarbonizing commercial buildings and building materials. Alumni Climate Impact Alumni founders highlight the innovative solution their company is implementing to address the climate problem. Confronting Climate Change More View Details
  • 12 Oct 2021
  • Research & Ideas

What Actually Draws Sports Fans to Games? It's Not Star Athletes.

a lot about the human condition, Ferguson says. “Understanding why we go to live sports tells us something more general about what makes us tick,” Ferguson says. “It tells us something about the nature of our preferences for information... View Details
Keywords: by Rachel Layne; Sports
  • Web

Case Research & Writing Group - Faculty & Research

material. Unlike HBS RAs who are dedicated to one or a group of faculty members, CRG case researchers are paired with faculty members on an individual project basis and typically work simultaneously with multiple HBS faculty supporting the diverse intellectual... View Details