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Show Results For
-
All HBS Web
(2,816)
- News (443)
- Research (2,159)
- Events (39)
- Multimedia (14)
- Faculty Publications (1,378)
- July 2023
- Case
Crocs: Using Community-Centric Marketing to Make Ugly Iconic
By: Ayelet Israeli and Anne V. Wilson
In 2022, the Crocs Classic Clog was the best-selling item of clothing on Amazon, the brand was one of the fastest growing brands in the U.S., and global net revenue had increased to approximately $3.6 billion. By most accounts, Crocs had become the “it” shoe. Crocs...
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Keywords:
Brands and Branding;
Product Development;
Growth and Development;
Customer Value and Value Chain;
Digital Marketing;
Digital Strategy;
Segmentation;
Advertising;
Consumer Products Industry;
Apparel and Accessories Industry;
United States
Israeli, Ayelet, and Anne V. Wilson. "Crocs: Using Community-Centric Marketing to Make Ugly Iconic." Harvard Business School Case 524-006, July 2023.
- Summer 2021
- Article
Platform Leadership and Supply Chains: Intel, Centrino, and the Restructuring of Wi-Fi Supply
By: Roberto Fontana and Shane Greenstein
In this paper we examine Intel’s launch of Centrino and interpret it as platform leaders attempt to restructure a supply chain. We provide a narrative of key actions and how they coordinated changes and offer a framework of the predictable consequences for...
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Fontana, Roberto, and Shane Greenstein. "Platform Leadership and Supply Chains: Intel, Centrino, and the Restructuring of Wi-Fi Supply." Journal of Economics & Management Strategy 30, no. 2 (Summer 2021): 259–286.
- 11 Jan 2018
- News
Tax payouts deliver a wave of hope and hype
- Article
Bringing Probability Judgments into Policy Debates via Forecasting Tournaments
By: Philip E. Tetlock, Barbara A. Mellers and J. Peter Scoblic
Political debates often suffer from vague-verbiage predictions that make it difficult to assess accuracy and improve policy. A tournament sponsored by the U.S. intelligence community revealed ways in which forecasters can better use probability estimates to make...
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Keywords:
Tournaments;
Politics;
Depolarization;
Knowledge Creation;
Forecasting and Prediction;
Government and Politics
Tetlock, Philip E., Barbara A. Mellers, and J. Peter Scoblic. "Bringing Probability Judgments into Policy Debates via Forecasting Tournaments." Science 355, no. 6324 (February 3, 2017): 481–483.
- October 2007 (Revised January 2009)
- Background Note
Analyzing Relative Costs
By: Hanna Halaburda and Jan W. Rivkin
Introduces students to the technique of relative cost analysis, a core technique of strategists. Among the intricate quantitative analyses that strategists undertake, relative cost analysis may be the most common. The goal of a relative cost analysis is simply to...
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Keywords:
Cost;
Management Analysis, Tools, and Techniques;
Mathematical Methods;
Competition;
Competitive Advantage
Halaburda, Hanna, and Jan W. Rivkin. "Analyzing Relative Costs." Harvard Business School Background Note 708-462, October 2007. (Revised January 2009.)
- Article
Cut from the Same Cloth: Similarly Dishonest Individuals Across Countries
By: Heather E. Mann, Ximena Garcia-Rada, Lars Hornuf, Juan Tafurt and Dan Ariely
Norms for dishonest behaviors vary across societies, but whether this variation is related to differences in individuals’ core tendencies toward dishonesty is unknown. We compare individual dishonesty on a novel task across 10 participant samples from five countries...
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Keywords:
Morality;
Decision-making;
Dishonesty;
Cultural Psychology;
Country;
Decision Making;
Culture
Mann, Heather E., Ximena Garcia-Rada, Lars Hornuf, Juan Tafurt, and Dan Ariely. "Cut from the Same Cloth: Similarly Dishonest Individuals Across Countries." Journal of Cross-Cultural Psychology 47, no. 6 (July 2016): 858–874.
- 2011
- Working Paper
'Last-place Aversion': Evidence and Redistributive Implications
By: Ilyana Kuziemko, Ryan W. Buell, Taly Reich and Michael I. Norton
Why do low-income individuals often oppose redistribution? We hypothesize that an aversion to being in "last place" undercuts support for redistribution, with low-income individuals punishing those slightly below themselves to keep someone "beneath" them. In laboratory...
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Keywords:
Wages;
Surveys;
Wealth and Poverty;
Behavior;
Income;
Research;
Rank and Position;
Attitudes;
Personal Characteristics;
Economics
Kuziemko, Ilyana, Ryan W. Buell, Taly Reich, and Michael I. Norton. "'Last-place Aversion': Evidence and Redistributive Implications." NBER Working Paper Series, No. 17234, August 2011.
- 1998
- Article
Looking Inside the Fishbowl of Creativity: Verbal and Behavioral Predictors of Creative Performance
By: J. Ruscio, D. M. Whitney and T. M. Amabile
This study set out to identify specific task behaviors that predict observable product creativity in three domains and to identify which of those behaviors mediate the well-established link between intrinsic motivation and creativity. One-hundred fifty-one...
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Ruscio, J., D. M. Whitney, and T. M. Amabile. "Looking Inside the Fishbowl of Creativity: Verbal and Behavioral Predictors of Creative Performance." Creativity Research Journal 11, no. 3 (1998): 243–263.
- April 2015
- Case
Carolinas HealthCare System: Consumer Analytics
By: John A. Quelch and Margaret L. Rodriguez
In 2014, Dr. Michael Dulin, chief clinical officer for analytics and outcomes research and head of the Dickson Advanced Analytics (DA2) group at Carolinas HealthCare System (CHS), successfully unified all analytics talent and resources into one group over a three year...
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Keywords:
Consumer Segmentation;
Big Data;
Management Information Systems;
Hospital Management;
Health Care and Treatment;
Marketing;
Segmentation;
Analytics and Data Science;
Information Management;
Information Technology;
Health;
Health Industry;
United States
Quelch, John A., and Margaret L. Rodriguez. "Carolinas HealthCare System: Consumer Analytics." Harvard Business School Case 515-060, April 2015.
- November 2017 (Revised October 2018)
- Case
Brandless: Disrupting Consumer Packaged Goods
By: Jill Avery
Brandless, an online direct-to-consumer seller of upscale private-label consumer packaged goods, offered consumers a limited assortment of values-conscious products delivered directly to their homes with the simplicity of one fixed $3 price point that promised an...
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Keywords:
Brand;
Brand Management;
Retailing;
Retailing Industry;
Private Label;
Direct To Consumer Marketing;
Ecommerce;
Digital Marketing;
Consumer Packaged Goods;
Startup;
Marketing;
Marketing Strategy;
Disruption;
Food;
Product Marketing;
Marketing Channels;
Consumer Behavior;
Brands and Branding;
Venture Capital;
E-commerce;
Consumer Products Industry;
Beauty and Cosmetics Industry;
Food and Beverage Industry;
Retail Industry;
United States;
North America
Avery, Jill. "Brandless: Disrupting Consumer Packaged Goods." Harvard Business School Case 518-044, November 2017. (Revised October 2018.)
- 29 Aug 2011
- Research & Ideas
Decoding Insider Information and Other Secrets of Old School Chums
together. What's more, knowing whether two congressional members went to the same college can help predict the outcome of pending legislation on the Senate floor. “And so we got to thinking, if a school connection makes information flow...
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- Forthcoming
- Article
Imagining the Future: Memory, Simulation and Beliefs
By: Pedro Bordalo, Giovanni Burro, Katherine B. Coffman, Nicola Gennaioli and Andrei Shleifer
How do people form beliefs about novel risks, with which they have little or no experience? Motivated by survey data on beliefs about Covid we collected in 2020, we build a model based on the psychology of selective memory. When a person thinks about an event,...
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Bordalo, Pedro, Giovanni Burro, Katherine B. Coffman, Nicola Gennaioli, and Andrei Shleifer. "Imagining the Future: Memory, Simulation and Beliefs." Review of Economic Studies (forthcoming). (Pre-published online June 27, 2024.)
- 07 Apr 2017
- Working Paper Summaries
Explaining the Vertical-to-Horizontal Transition in the Computer Industry
- March 2011
- Module Note
Quantitative Analysis of Competitive Position: Customer Demand and Willingness to Pay
By: David J. Collis
This note is designed to provide strategists with tools to perform two critical customer-related analyses: determining willingness to pay — the estimation of how much a given customer would be willing to pay for a particular product or service; and demand estimation —...
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Keywords:
Price;
Demand and Consumers;
Competitive Advantage;
Management Analysis, Tools, and Techniques;
Market Participation;
Segmentation
Collis, David J. "Quantitative Analysis of Competitive Position: Customer Demand and Willingness to Pay." Harvard Business School Module Note 711-495, March 2011.
- December 2010
- Case
Restaurant Valuation: O'Charley's and AFC
This case is a comparative analysis of the strategy, accounting, performance, and valuation for two restaurant chains alternatively having a company-owned versus franchising strategy. It requires students to identify these two different strategies, and the related...
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Keywords:
Private Ownership;
Valuation;
Franchise Ownership;
Retail Industry;
Food and Beverage Industry
Riedl, Edward J., and Jenny Lynn Everett. "Restaurant Valuation: O'Charley's and AFC." Harvard Business School Case 111-081, December 2010.
- May 2023
- Article
Equilibrium Effects of Pay Transparency
By: Zoë B. Cullen and Bobak Pakzad-Hurson
The public discourse around pay transparency has focused on the direct effect: how workers seek
to rectify newly-disclosed pay inequities through renegotiations. The question of how wage-setting
and hiring practices of the firm respond in equilibrium has received...
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Keywords:
Pay Transparency;
Online Labor Market;
Privacy;
Wage Gap;
Corporate Disclosure;
Wages;
Negotiation
Cullen, Zoë B., and Bobak Pakzad-Hurson. "Equilibrium Effects of Pay Transparency." Econometrica 91, no. 3 (May 2023): 765–802. (Lead Article.)
- 2013
- Article
Local Industrial Structures and Female Entrepreneurship in India
By: Ejaz Ghani, William R. Kerr and Stephen O'Connell
We analyze the spatial determinants of female entrepreneurship in India in the manufacturing and services sectors. We focus on the presence of incumbent female-owned businesses and their role in promoting higher subsequent female entrepreneurship relative to male...
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Ghani, Ejaz, William R. Kerr, and Stephen O'Connell. "Local Industrial Structures and Female Entrepreneurship in India." Journal of Economic Geography 13, no. 6 (November 2013): 929–964. (Winner of the FPD Academy Award for Best World Bank Research in Finance and Private Sector Development.)