Filter Results:
(951)
Show Results For
- All HBS Web
(951)
- News (209)
- Research (592)
- Events (1)
- Multimedia (1)
- Faculty Publications (165)
Show Results For
- All HBS Web
(951)
- News (209)
- Research (592)
- Events (1)
- Multimedia (1)
- Faculty Publications (165)
- 16 Sep 2015
- News
Rethink pricing to create shared—and expanded—value
prices, everyone benefits.” Pricing sends a loud message, and missteps can bring swift retribution from consumers, as when Bank of America tried to charge a $5 monthly debit card fee. Gourville outlines five pricing principles by which firms can View Details
- 06 Mar 2018
- First Look
First Look at Research and Ideas, March 6, 2018
while full integration into stock valuation and engagement are considered more beneficial, but they are all practiced with equal frequency. Current practices of different ESG styles, especially screening, are driven by product and ethical... View Details
Keywords: Sean Silverthorne
- 29 Jan 2015
- Blog Post
Ask about the FIELD Immersion during your next interview
student’s ability to engage with a diverse group of people and apply the knowledge he/she gained from those conversations to solve a problem or dilemma. Delving into the customer interaction experience... View Details
- 15 Oct 2012
- Research & Ideas
Why Business IT Innovation is so Difficult
chains, and speeding communications. The result: "People can spend more time thinking up new products and servicing customers, and less time checking boxes." To get there, most firms must be willing to engage in radical change and... View Details
Keywords: by Maggie Starvish
- 15 Dec 2014
- Research & Ideas
Deconstructing the Price Tag
view pricing can be found in the article Brain Marketing: Is the Product Worth the Price?.) "One of the big takeaways from my perspective is that this opens up the door to companies considering engaging their View Details
- 01 Apr 2000
- News
Q & A: A Conversation with IRS Chief Charles Rossotti
that can't tell you exactly how much our customers have on deposit. We have 35-year-old systems for maintaining records on tape files. Our collection process and compliance examinations are months or years behind, largely due to... View Details
Keywords: Garry Emmons
- 26 Apr 2011
- News
Do You See What I See?
management practice Sandra Sucher, who teaches a section of the course. “It’s all about engaging the ‘other,’ and leaders can be notoriously poor at separating out their own perception from the way that other people might see things.”... View Details
- 01 Jun 2018
- News
Ask the Expert: Star Search
engaging with this prospect cohort the same way that we think about engaging with our customers. There is also some interesting work happening in process improvement for recruitment. That includes... View Details
Keywords: Dan Morrell
- 01 Jun 2017
- News
Inbox: From Das’s Desk
research has focused on various aspects of customer management in B2B contexts, including customer selection and portfolio management; managing a spectrum of customer... View Details
Keywords: Das Narayandas
- 05 May 2003
- What Do You Think?
Is This a Golden Era for Marketing Productivity?
percent of new products fail within five years ... To the extent that a few, well-chosen customers might provide valuable insights into what would improve the quality of life, Professor Zaltman's ideas might be just what marketing has... View Details
Keywords: by James Heskett
- 11 Oct 2004
- Research & Ideas
Four Ways to Create Lasting Change
understanding and built buy-in for the initiative, but it clearly engaged people emotionally. Now, they had vivid stories to tell and they had personal feelings of disappointment and frustration that they did not want View Details
Keywords: by Martha Lagace
- 17 Nov 2020
- In Practice
How Retailers Can Thrive in a Shopping Season Like No Other
the last day! We will continue to see a decoupling between the way orders are fulfilled and the way customers engage with brands. On the customer side, retailers and brands... View Details
- 09 Feb 2017
- Blog Post
Alumni: Where Are They Now? Featuring: Anddria Varnado (Clack-Rogers)
sectionmates. In my recent roles that have required strategic alternatives, my MBA experience has prepared me to view our opportunities from multiple perspectives and engage in active discussions and decisive actions to arrive at the best... View Details
Keywords: Consumer Products / Retail
- 24 Aug 2021
- News
Having a Moment
Aisha Chottani (MBA 2015) Aisha Chottani (MBA 2015) As an engagement manager at McKinsey, Aisha Chottani (MBA 2015) often found herself in need of an afternoon energy boost. But caffeinated, sugary drinks left her feeling even more... View Details
- Web
Marketing AI Guidelines | About
engage with AI for marketing purposes, caution is equally important. These guidelines are intended to set boundaries on the sanctioned uses of AI in our marketing activities. Current Uses of Marketing Related AI at HBS Generating... View Details
- 13 Nov 2020
- News
New Virtual Classrooms Expand Digital Learning
classroom experience has everything to do with the level of interactivity between faculty and students, and these virtual classrooms provide a better online experience.” Students log in from their respective computers all over the world and, through a View Details
- 01 Jun 2015
- News
Alumni and Faculty Books for June 2015
Alumni Books The Boat House Café: Book One of First Light by Linda Cardillo (MBA 1978) (Bellastoria Press LLP) A novel set on Martha’s Vineyard. Buffoonery on Woodhouse Avenue by Bob Garland (PMD 20, 1970) (Gabbrolandbooks) The fourth in a series of humorous novels.... View Details
- 01 Jun 2009
- News
The Maestro and the Market
some 2 million hopeful diners vie to be one of the fifty customers he serves each evening for the six months that elBulli, his restaurant, is open. The world is beating a path to Chef Ferran Adrià’s door, but why? “Creativity comes first;... View Details
- Student-Faculty-Profile
Michelle Shell & Ryan Buell
productively engage customers in the creation of value. The alignment of our interests and our complementary experiences in financial services—Michelle’s as a practitioner and mine as a researcher—make us a... View Details
- 12 Mar 2019
- First Look
New Research and Ideas, March 12, 2019
emergent machine of the sovereign state. Yet such strategic interaction rarely yielded a decisive victory for either the secular state or for religion. By tracing how state-builders engaged religious institutions, elites, and attachments,... View Details
Keywords: Dina Gerdeman