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Show Results For
-
All HBS Web
(2,020)
- People (13)
- News (413)
- Research (1,283)
- Events (1)
- Multimedia (5)
- Faculty Publications (794)
- March 2019
- Teaching Note
Zespri Grows
By: David E. Bell and John Masko
Teaching Note for HBS No. 519-047.
View Details
Keywords:
Agribusiness;
Kiwi;
Kiwifruit;
Agriculture;
Global Supply Chain;
Branding;
Produce;
Coordinated Industry Structure;
Industry Coordination;
Countercyclical Supply;
New Product Development;
Product Strategy;
Differentiation;
Food;
Quality;
Trade;
Brands and Branding;
Marketing;
Strategy;
Global Strategy;
Change Management;
Organizational Change and Adaptation;
Globalization;
Globalized Firms and Management;
Competitive Strategy;
Resource Allocation;
Product Development;
New Zealand
- September 2000 (Revised May 2001)
- Case
Gucci Group N.V. (A)
By: David B. Yoffie and Mary Kwak
Examines the turnaround of Gucci and its transition from a single brand to a multi-brand company. A rewritten version of an earlier case.
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Keywords:
Growth and Development Strategy;
Management Practices and Processes;
Competitive Strategy;
Competitive Advantage;
Corporate Strategy;
Diversification;
Expansion;
Apparel and Accessories Industry
Yoffie, David B., and Mary Kwak. "Gucci Group N.V. (A)." Harvard Business School Case 701-037, September 2000. (Revised May 2001.)
- March 2018 (Revised December 2019)
- Case
Edward Lewis: Essence Magazine
By: Steven Rogers and Jacqueline Adams
Essence, the first magazine aimed at African-American women, was created by four, young, Black entrepreneurs in the aftermath of massive racial and political upheaval in the United States in 1968. The venture was a financial, branding and cultural success. By 2005, the...
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Keywords:
Female;
Decisions;
African-Americans;
Contemporary History;
Social History;
Culture;
Selling;
Acquisition;
Joint Ventures;
Corporate Entrepreneurship;
Asset Pricing;
Collaborative Innovation and Invention;
Innovation and Management;
Brands and Branding;
Media;
Organizational Culture;
Valuation;
Journals and Magazines;
Business History;
Fairness;
Adaptation;
Consolidation;
Publishing Industry;
New York (city, NY)
Rogers, Steven, and Jacqueline Adams. "Edward Lewis: Essence Magazine." Harvard Business School Case 318-115, March 2018. (Revised December 2019.)
- 07 Apr 2020
- Research & Ideas
What Customers Need to Hear from You During the COVID Crisis
not just to the company, but also to people around the globe. At the same time, managers at other global brands were similarly considering their brands’ response to the COVID-19 crisis. Nike chose to twist...
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Keywords:
by Jill Avery and Richard Edelman
- November 2002 (Revised January 2004)
- Case
Gary Rodkin At Pepsi-Cola North America (B) (Abridged)
By: David A. Thomas, Gina Carioggia and Ayesha Kanji
After assuming the position of CEO of Pepsi-Cola North America (PCNA), Gary Rodkin faces organizational problems within PCNA and external friction between PCNA and its largest bottler, the Pepsi Bottling Group. In addition to the challenge of organizational alignment,...
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Keywords:
Restructuring;
Leadership;
Brands and Branding;
Problems and Challenges;
Situation or Environment;
Conflict Management;
Alignment;
Food and Beverage Industry;
North America
Thomas, David A., Gina Carioggia, and Ayesha Kanji. "Gary Rodkin At Pepsi-Cola North America (B) (Abridged)." Harvard Business School Case 403-109, November 2002. (Revised January 2004.)
- October 2001 (Revised August 2005)
- Case
Zipcar
By: Myra M. Hart and Wendy Carter
Provides a detailed description of the processes and tasks associated with creating a new venture in an emerging industry (subscription car-sharing for urban dwellers). Chronicles the entrepreneur's concept development, industry analysis, market research, identity...
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- November 2009 (Revised January 2010)
- Case
Communispace
By: Anat Keinan
Communispace is the market leader in creating and managing private, brand-focused online communities for major corporate clients. These communities have provided its clients with insights into how consumers view their brands, with quick feedback on potential marketing...
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Keywords:
Customer Focus and Relationships;
Brands and Branding;
Product Launch;
Network Effects;
Social and Collaborative Networks;
Online Technology;
Communications Industry;
Media and Broadcasting Industry
Keinan, Anat. "Communispace." Harvard Business School Case 510-018, November 2009. (Revised January 2010.)
- 17 Jun 2011
- HBS Case
KFC’s Explosive Growth in China
crucial social skills for young adults who grew up in single-child households, creates lifelong Yum! Brands customers, and develops a culture of customer service in a country where there was none. The restaurant View Details
- February 2023
- Case
Roblox: Virtual Commerce in the Metaverse
By: Ayelet Israeli and Nicole Tempest Keller
In 2022, Roblox had 58.8 million daily active users, including over half of all children and teens under the age of 16 in the United States. Roblox, a free-to-use “co-experience platform”, allowed users to come together in immersive 3D experiences to socialize, work,...
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Keywords:
Entertainment;
Games, Gaming, and Gambling;
Market Design;
Marketing;
Brands and Branding;
Marketing Channels;
Marketing Strategy;
Business Strategy;
Economics;
Economy;
Economic Systems;
Advertising;
Advertising Campaigns;
Digital Platforms;
Markets;
Price;
Innovation and Management;
Entertainment and Recreation Industry;
Video Game Industry;
Technology Industry;
United States;
California;
North America;
South America;
Asia;
Europe
Israeli, Ayelet, and Nicole Tempest Keller. "Roblox: Virtual Commerce in the Metaverse." Harvard Business School Case 523-028, February 2023.
- Research Summary
The Ownership of Deep Metaphors
By: Gerald Zaltman
Deep metaphors are basic orienting structures of human thought. They guide in subtle and overt ways how customers and managers process information about any product, service, or activity and event. It is essential for a firm to understand deep metaphors as they are...
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- 01 Aug 2017
- First Look
First Look at New Research and Ideas, August 1
Brand (in)fidelity: When Flirting with the Competition Strengthens Brand Relationships By: Consiglio, I., D. Kupor, F. Gino, and M.I. Norton Abstract—We document the existence and consequences of View Details
Keywords:
Sean Silverthorne
- 28 Jul 2010
- News
Wrongful dismissal; consumers like underdogs, too
- November 2002 (Revised January 2004)
- Case
Gary Rodkin at Pepsi-Cola North America (B)
By: David A. Thomas, Gina Carioggia and Ayesha Kanji
After assuming the position of CEO of Pepsi-Cola North America (PCNA), Gary Rodkin faces organizational problems within PCNA and external friction between PCNA and its largest bottler, the Pepsi Bottling Group. In addition to the challenge of organizational alignment,...
View Details
Keywords:
Restructuring;
Leadership;
Brands and Branding;
Problems and Challenges;
Situation or Environment;
Conflict Management;
Alignment;
Food and Beverage Industry;
North America
Thomas, David A., Gina Carioggia, and Ayesha Kanji. "Gary Rodkin at Pepsi-Cola North America (B)." Harvard Business School Case 403-108, November 2002. (Revised January 2004.)
- October 2002 (Revised July 2003)
- Case
Gary Rodkin at Pepsi-Cola North America (A)
By: David A. Thomas, Gina Carioggia and Ayesha Kanji
After assuming the position of CEO of Pepsi-Cola North America (PCNA), Gary Rodkin faces organizational problems within PCNA and external friction between PCNA and its largest bottler, the Pepsi Bottling Group. In addition to the challenge of organizational alignment,...
View Details
Keywords:
Restructuring;
Leadership;
Brands and Branding;
Problems and Challenges;
Situation or Environment;
Conflict Management;
Alignment;
Food and Beverage Industry;
North America
Thomas, David A., Gina Carioggia, and Ayesha Kanji. "Gary Rodkin at Pepsi-Cola North America (A)." Harvard Business School Case 403-080, October 2002. (Revised July 2003.)
- December 2023 (Revised February 2024)
- Case
21Seeds: Taking Shots at Breakout Growth
21Seeds, a female-founded flavor-infused tequila startup launched in 2019, had made inroads into the alcoholic beverage industry by focusing on an underserved consumer segment in spirits—women, primarily in their 30s and 40s, many of whom were moms—and by following a...
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Keywords:
Mergers and Acquisitions;
Business Startups;
Growth and Development Strategy;
Brands and Branding;
Product Positioning;
Distribution Channels;
Sales;
Food and Beverage Industry
Ofek, Elie, Julian De Freitas, Michael Moynihan, and Nicole Tempest Keller. "21Seeds: Taking Shots at Breakout Growth." Harvard Business School Case 524-008, December 2023. (Revised February 2024.)
- April 2001 (Revised July 2002)
- Case
Martha Stewart Living Omnimedia (A)
By: Susan M. Fournier, Kerry Herman, Laura Winig and Andrea Carol Wojnicki
Martha Stewart Living Omnimedia (MSLO), a branded and integrated content and media company dedicated to "elevating the role of the homemaker," went public on October 19, 1999, creating a company with a market value of $1.73 billion, and a stake for Stewart worth $1.2...
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Keywords:
Management;
Media;
Identity;
Personal Characteristics;
Brands and Branding;
Media and Broadcasting Industry
Fournier, Susan M., Kerry Herman, Laura Winig, and Andrea Carol Wojnicki. "Martha Stewart Living Omnimedia (A)." Harvard Business School Case 501-080, April 2001. (Revised July 2002.)
- 07 Nov 2012
- HBS Case
HBS Cases: Sir Alex Ferguson--Managing Manchester United
is a British soccer club manager who turns out to be as incredible a performer as any of the lot. For 26 years, Sir Alex Ferguson has kept his Manchester United soccer club either at or near the top of competition, both in England and...
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- May 2007
- Case
Westin Hotels and Resorts: Operations of a Lifestyle Experience
By: Frances X. Frei, Chekitan S. Dev and Laure Mougeot Stroock
Westin Hotels and Resorts adopted a new "lifestyle" brand strategy which provided guests with a new service experience. The dilemma Westin faced was how to operationally build a brand that delivered consistent service on intangible values.
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Keywords:
Customer Relationship Management;
Decision Choices and Conditions;
Growth Management;
Brands and Branding;
Service Operations;
Value Creation;
Tourism Industry
Frei, Frances X., Chekitan S. Dev, and Laure Mougeot Stroock. "Westin Hotels and Resorts: Operations of a Lifestyle Experience." Harvard Business School Case 607-129, May 2007.
- June 2010 (Revised September 2010)
- Case
Atlantis Paradise Island Resort & Casino: Improving Performance with a New Vision and Mission
By: Lynda M. Applegate and Gabriele Piccoli
Atlantis Paradise Island adopted a new vision and mission to provide its guests and employees an enhanced brand experience. The dilemma Atlantis faced was how to integrate the new vision and mission into all the brand touch points in order to improve customer...
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Keywords:
Change Management;
Customer Satisfaction;
Corporate Entrepreneurship;
Employee Relationship Management;
Brands and Branding;
Service Delivery;
Mission and Purpose;
Performance Improvement;
Accommodations Industry
Applegate, Lynda M., and Gabriele Piccoli. "Atlantis Paradise Island Resort & Casino: Improving Performance with a New Vision and Mission." Harvard Business School Case 810-140, June 2010. (Revised September 2010.)
- December 2010
- Case
Digital Divide
By: Sunil Gupta
In November 2010, Charles Henry, chief marketing officer of a major consumer packaged goods company, was trying to convince his senior managers to enhance the digital presence of the company's brands by significantly increasing their online marketing budget. However,...
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Keywords:
Budgets and Budgeting;
Digital Marketing;
Marketing Communications;
Marketing Strategy;
Information Technology
Gupta, Sunil. "Digital Divide." Harvard Business School Case 511-092, December 2010.