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Show Results For
- All HBS Web
(844)
- People (1)
- News (49)
- Research (755)
- Multimedia (5)
- Faculty Publications (649)
- April 1994
- Case
Fiat (A)
By: Marco Iansiti
Keywords: Auto Industry
Iansiti, Marco. "Fiat (A)." Harvard Business School Case 694-041, April 1994.
- October 1991 (Revised April 1992)
- Case
Honda Today
By: Marco Iansiti
Describes a situation in which the manager in charge of a major development project at Honda needs to make a decision about the technical specification of the product. The decision has profound implications for the product concept and strategy, as well as for the... View Details
Keywords: Decisions; Product Design; Organizational Design; Performance Consistency; Projects; Auto Industry
Iansiti, Marco. "Honda Today." Harvard Business School Case 692-044, October 1991. (Revised April 1992.)
- 2006
- Chapter
Designing Sustainability at BMW Group: The Designworks/USA Experience
By: Kellie McElhaney, Michael W. Toffel and Natalie Hill
McElhaney, Kellie, Michael W. Toffel, and Natalie Hill. "Designing Sustainability at BMW Group: The Designworks/USA Experience." In Strategic Sustainability: The State of the Art in Corporate Environmental Management Systems, edited by J. Sarkis and R. Sroufe. Sheffield, U.K.: Greenleaf Publishing, 2006.
- July 1986 (Revised November 1989)
- Case
Chassis Components Division of National Motors (A)
By: Robert H. Hayes
Keywords: Auto Industry
Hayes, Robert H. "Chassis Components Division of National Motors (A)." Harvard Business School Case 687-006, July 1986. (Revised November 1989.)
- February 1997 (Revised January 2002)
- Case
Launching the BMW Z3 Roadster
By: Robert J. Dolan and Susan M. Fournier
James McDowell, vice president of marketing at BMW North America, Inc., must design Phase II communication strategies for the launch of the new BMW Z3 Roadster. The program follows an "out-of-the-box" prelaunch campaign centered on the placement of the product in the... View Details
Keywords: Management Teams; Marketing Communications; Marketing Strategy; Brands and Branding; Product Launch; Product Positioning; Innovation and Invention; Auto Industry; North America
Dolan, Robert J., and Susan M. Fournier. "Launching the BMW Z3 Roadster." Harvard Business School Case 597-002, February 1997. (Revised January 2002.)
- June 1984 (Revised October 1985)
- Teaching Note
Motofabrikwerk S.A. (A), Teaching Note
Keywords: Auto Industry
- October 1990 (Revised January 1991)
- Case
AB Volvo: Organizational Development and Its Impact on Information Systems
By: Robert G. Eccles Jr.
Eccles, Robert G., Jr. "AB Volvo: Organizational Development and Its Impact on Information Systems." Harvard Business School Case 491-034, October 1990. (Revised January 1991.)
- December 1993
- Case
Ford Motor Coompany: Changing the Dealer Culture
Confronted by increasing market emphasis on customer satisfaction coupled with the success of General Motors' Saturn Division with "no haggle" pricing, Ford Motor Co. examines the sales culture within its own dealers and considers how to implement policies that will... View Details
Keywords: Organizational Change and Adaptation; Salesforce Management; Customer Satisfaction; Auto Industry; United States
Dees, J. Gregory, and Marc Boatwright. "Ford Motor Coompany: Changing the Dealer Culture." Harvard Business School Case 394-073, December 1993.
- April 1992 (Revised July 1993)
- Supplement
Adam Opel AG (A), Supplement
By: Hugo Uyterhoeven
Describes political and economic developments that completely change the assumptions on which the strategic options in the (A) case were based. This requires a fundamental reconsideration of the economic/political, strategic, and organizational dimensions and the... View Details
Uyterhoeven, Hugo. "Adam Opel AG (A), Supplement." Harvard Business School Supplement 392-127, April 1992. (Revised July 1993.)
- March 1992 (Revised June 1993)
- Case
Lada do Brasil
By: James E. Austin and Helen Shapiro
In an effort to capitalize on the entrepreneurial opportunity presented by the Brazilian government's trade liberalization, a Panamanian automobile trading company launched a business of importing the Russian made Lada cars into Brazil. The company confronts a complex... View Details
Keywords: Business Startups; Transformation; Economics; Corporate Entrepreneurship; Capital; Policy; Competition; Auto Industry; Brazil
Austin, James E., and Helen Shapiro. "Lada do Brasil." Harvard Business School Case 392-122, March 1992. (Revised June 1993.)
- November 1989
- Teaching Note
The Poletown Dilemma and Poletown Dilemma: The Outcome, Teaching Note
By: Thomas R. Piper
Teaching Note for (9-389-017) and (9-390-068). View Details
- November 1989
- Supplement
The Poletown Dilemma: The Outcome
By: Thomas R. Piper
Summarizes the outcome. View Details
Piper, Thomas R. "The Poletown Dilemma: The Outcome." Harvard Business School Supplement 390-068, November 1989.
- August 1983 (Revised March 2011)
- Supplement
Honda (B)
Describes the history of Honda Motor Company from its beginning through its entry into and subsequent dominance of the U.S. market as seen through the eyes of Honda executives. The history of Honda's successful entry into the U.S. market is viewed as highly adaptive... View Details
Christiansen, Evelyn T., and Richard Pascale. "Honda (B)." Harvard Business School Supplement 384-050, August 1983. (Revised March 2011.)
- May 1982 (Revised February 1983)
- Supplement
Ford Motor Co. (C)
Keywords: Auto Industry
Salter, Malcolm S. "Ford Motor Co. (C)." Harvard Business School Supplement 382-165, May 1982. (Revised February 1983.)
- May 1982 (Revised February 1983)
- Case
Ford Motor Co. (A): The Automobile Crisis and Ford's Strategic Posture--1980
Salter, Malcolm S. "Ford Motor Co. (A): The Automobile Crisis and Ford's Strategic Posture--1980." Harvard Business School Case 382-161, May 1982. (Revised February 1983.)
- September 1975
- Case
British Leyland: The Cowley Complex
By: George C. Lodge
Lodge, George C. "British Leyland: The Cowley Complex." Harvard Business School Case 376-051, September 1975.
- August 1998
- Case
General Motors Corp. (D),The : 1993-1996
By: Peter Tufano
The fourth in a four-part series, the case details the financial policies and practices at General Motors from 1990 to 1996. This case describes the set of financial decisions taken by the firm as its business recovered, and focuses on an immediate decision faced by... View Details
Tufano, Peter, Markus Mullarkey, and William J Widlern. "General Motors Corp. (D),The : 1993-1996." Harvard Business School Case 299-009, August 1998.
- Article
Managing Digital Design at BMW
By: Stefan Thomke
Thomke, Stefan. "Managing Digital Design at BMW." Special Issue on The Human Dimensions of Managing Digital Design. Design Management Journal 12, no. 2 (Spring 2001): 20–28.
- November 1968 (Revised January 1988)
- Case
Bultman Automobiles, Inc.
By: David F. Hawkins
Keywords: Auto Industry
Hawkins, David F. "Bultman Automobiles, Inc." Harvard Business School Case 169-019, November 1968. (Revised January 1988.)