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Show Results For
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All HBS Web
(666)
- News (127)
- Research (469)
- Events (1)
- Multimedia (1)
- Faculty Publications (165)
- 01 Jul 2008
- First Look
First Look: July 1, 2008
and inside sales force have been very successful in finding and bringing in new customers, in part because of a laser-like focus on increasing its marketing ROI. As ScriptLogic looks towards its next phase...
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Martha Lagace
- 01 Mar 2006
- News
The Real Conflict
prices are significantly lower than its competitors. Assuming the company’s prices are 8 percent lower — at the low end of the estimates from various studies summarized in a recent report by Global Insight — and applying that to Wal-Mart’s domestic View Details
- 18 Nov 2010
- Research & Ideas
GM’s IPO: Back to the Future
decision by the Bush White House to provide more than $20 billion to GM, Chrysler, and their financial subsidiaries, the auto task force put together by President Obama managed a restructuring of both companies at a breathtaking pace....
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- 28 Oct 2020
- Blog Post
Keep Your Weary Workers Engaged
observed: “Keeping spirits high in a sales environment. At the moment our sales force has to work twice as hard for a quarter of the results. We have reduced the expectation of...
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All Industries
- 08 Dec 2020
- Blog Post
Keep Your Weary Workers Engaged
observed: “Keeping spirits high in a sales environment. At the moment our sales force has to work twice as hard for a quarter of the results. We have reduced the expectation of...
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- 26 Jun 2007
- First Look
First Look: June 26, 2007
subsidies by permitting them to use Foreign Sales Corporations to exempt a fraction of export profits from taxation. Share prices of American exporters fell sharply on this news, and its implication that the WTO might View Details
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Martha Lagace
- 30 Nov 2018
- What Do You Think?
What’s the Best Administrative Approach to Climate Change?
Summing Up: Should a 'Montreal Protocol' for Administering Global Warming Be Pursued? Climate change and how to manage it is a daunting subject. Nevertheless, several readers of this month’s column were willing to venture a model or two for administering a system...
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- 28 May 2012
- Research & Ideas
A Pragmatic Alternative for Creating a Corporate Social Responsibility Strategy
not force the disparate CSR programs into their business strategies. Instead, the goal should be to "bring discipline and structure to the many fragmented components. [The] components will in some cases support the core strategy and in...
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by Dina Gerdeman
- 19 Dec 2005
- Research & Ideas
The Regional Slice of Your Global Strategy
the Japanese economy get off the ground, and the company's business there was dwarfed by its domestic business. But as Toyota's U.S. sales grew, political pressures increased the political and administrative distance between the two...
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by Pankaj Ghemawat
- 06 Dec 2021
- News
Tipping Point
forced to work from home in the pandemic, it pivoted from B2B sales to a consumer-focused business plan. The shift allowed Nyamumbo to more fully realize her initial goal of connecting producer and consumer....
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- Web
Financial Management of Smaller Firms - Course Catalog
strategies including approaches to sales force management in the context of a smaller firm. We also learn about the special problems that confront smaller business such as customer concentration and...
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- 26 May 2003
- Research & Ideas
What Your Competition is Telling You
Competition keeps you hungry. It forces you to continually find new and more cost-effective solutions to business problems. Although there's nothing new in this insight, recent research suggests some often-overlooked ways in which...
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by David Stauffer
- 01 Mar 2004
- News
Toy Story
developers that couldn’t play by the discounters’ strict rules had fewer sales channels. With all the fun that toys bring to kids, the business is characterized by copycats, empty piggy banks, and aggressive competition that might make a...
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- 01 Mar 2018
- News
Can a Digital Platform Open Up the Opaque Metals Industry?
image by Edmon de Haro image by Edmon de Haro Boris Eykher (MBA 2009) and Ilya Chernilovskiy (MBA 2013) watched the 2015 global price slump in commodities with horror. Prices for commodities fell to their lowest levels since the financial crisis, sending mining...
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Nicole Torres
- 01 Oct 2001
- News
HBS Press Books in Brief
Reichheld, maintains that it isn't new market forces that make loyalty so elusive in the digital arena — it's faulty leadership. Applying his breakthrough loyalty theories to the digital economy, the author shows that the Web can actually...
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- 15 Dec 2020
- Research & Ideas
The Unspoken Messages of COVID-19 Restrictions
Soaring COVID-19 cases are forcing government officials to confront a critical question: Should they lock down the economy further? Whether to curb activities like indoor dining might seem like a simple choice, but the decision to ease...
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- 09 Feb 2016
- First Look
February 9, 2016
Publisher's link: https://www.hbs.edu/faculty/Pages/item.aspx?num=50453 November 2, 2015 Harvard Business Review The Best Ways to Hire Salespeople By: Cespedes, Frank V., and Daniel Weinfurter Abstract—Companies typically spend more on hiring in View Details
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Sean Silverthorne
- 06 Sep 2016
- First Look
September 6, 2016
buyer characteristics. Consider the experiences of condo developers targeting retirees who wanted to downsize their homes. Sales were weak until the developers realized their business was not construction but transitioning lives. Instead...
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Carmen Nobel
- 27 Jun 2007
- Lessons from the Classroom
Learning to Make the Move to CEO
means to live in an era of globalization in a way that is far from abstract or academic." Needless to say, there are also many moments of revelation in the classroom. In a case discussion on Mary Kay cosmetics and the company's strategic use of pink Cadillacs as a...
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- 01 Sep 2004
- News
Promise & Perils
making. In 1979, he was part of the first, small HBS delegation to visit a newly opened China. “It was the single most important trip of our lives,” he recalled. He glimpsed the future, and it now has come to pass: China has emerged as an economic View Details