Filter Results
:
(481)
Show Results For
- All HBS Web (481)
- Faculty Publications (107)
Show Results For
- All HBS Web (481)
- Faculty Publications (107)
- 15 Nov 2011
- First Look
First Look: November 15
where a firm monetizes its product through sponsors rather than setting prices to its customer base. We analyze strategic interactions between an innovative entrant and an incumbent where the incumbent may imitate the entrant's business...
View Details
Keywords:
Sean Silverthorne
- 10 Mar 2009
- First Look
First Look: March 10, 2009
Combining supermarket scanner data with firm-level financial data, we find evidence that differs from prior literature. Instead of reducing expenditures to boost earnings, soup manufacturers roughly double the frequency of marketing View Details
Keywords:
Martha Lagace
- 05 Mar 2019
- First Look
New Research and Ideas, March 5, 2019
Good and the Bad.” Rather than just presenting the strengths of its various credit card offerings, they proposed also promoting each credit card’s less-obvious drawbacks. Being transparent with customers might help them make better...
View Details
Keywords:
Dina Gerdeman
- 01 Apr 1997
- News
Facing the Music
intense pricing wars by electronics chains and discount department stores destabilized account bases." Some record executives have admitted to losing touch with their audiences and to alienating consumers by relentlessly pursuing and...
View Details
Keywords:
Marguerite Rigoglioso
- 23 Dec 2008
- First Look
First Look: December 23, 2008
Working PapersIf You Are So Smart, Why Aren't You Rich? The Effects of Education, Financial Literacy and Cognitive Ability on Financial Market Participation Authors:Shawn A. Cole and Gauri Kartini Shastry Abstract Household financial market participation affects...
View Details
Keywords:
Martha Lagace
- 28 Jun 2016
- First Look
June 28, 2016
pressure for antitrust revision came from the states. A perhaps unlikely leader, Edna Gleason, organized California's retail pharmacists and coordinated trade networks to monitor and enforce Resale Price Maintenance (RPM) contracts, a...
View Details
Keywords:
Sean Silverthorne
- 23 Jul 2013
- First Look
First Look: July 23
to emerge? In three studies, we demonstrate that the hedonic benefits of generous spending are most likely when spending promotes positive social connection. Study 1 shows that people feel happier after giving more to charity, but only...
View Details
Keywords:
Anna Secino
- 01 Apr 1996
- News
Stewards of the Seventh Generation
text, four HBS alumni demonstrate what they and their companies are specifically doing to promote sustainable development. Their efforts show how environmental strategies can both enhance productivity and help to ensure that the earth...
View Details
- 20 May 2014
- First Look
First Look: May 20
aimed at increasing female labor force participation to compensate for Japan's aging population, reforms of the electric power sector directed at reducing electricity costs, and efforts designed to promote the "health and longevity...
View Details
Keywords:
Sean Silverthorne
- 19 Apr 2011
- First Look
First Look: April 19
should do so, while still protecting one of the world's most valuable brands. Purchase this case:http://cb.hbsp.harvard.edu/cb/product/511110-PDF-ENG Gold in 2011: Bubble or Safe Haven Asset? Robin Greenwood and Benjamin SteinerHarvard Business School Case 211-095 Case...
View Details
Keywords:
Sean Silverthorne
- 01 Mar 2011
- News
Local Hero
marketing for the Giants. “My job was to put warm butts into cold seats,” notes Baer, who says he learned a lot about all aspects of the business during the three years he spent promoting fan interest and attendance at the notoriously...
View Details
- 14 Nov 2005
- Research & Ideas
How Can Start Ups Grow?
industry norms and culture. For instance, entrepreneurs often promote flat, non-hierarchical structures in the firms they start. However, if customers are used to dealing with titular "Vice Presidents" in other firms, they may...
View Details
- 02 Oct 2015
- News
The ‘F’ Word
(the company that invented voicemail); Jane Fonda’s Workout; and Playboy TV/Video, my most instructive failure was during my year as product manager of Tostitos. Top management had decided that we would implement a “trial size” promotion...
View Details
Keywords:
Walt Disney Studios
- 08 Nov 2016
- First Look
November 8, 2016
to justify its $2.1 billion valuation, given that Diageo had acquired Mey Icki in 2011 from TPG for three times TPG's purchase price in 2006. Investors as well as analysts were questioning the over seven times value increase in Mey Icki...
View Details
Keywords:
Sean Silverthorne
- 19 Mar 2019
- First Look
New Research and Ideas, March 19, 2019
Dynamics By: Adhvaryu, Achyuta, Anant Nyshadham, and Jorge Tamayo Abstract—Which managerial skills, traits, and practices matter most for productivity? How does the observability of these features affect how appropriately they are priced...
View Details
Keywords:
Dina Gerdeman
- 01 Jul 2008
- First Look
First Look: July 1, 2008
American trade deficit and the price of oil at more than $130 per barrel (at press time) have created an inevitable pool of financial liquidity among oil exporters in the Arabian Gulf. But this era of petrodollar surpluses is markedly...
View Details
Keywords:
Martha Lagace
- 10 May 2016
- First Look
May 10, 2016
Publisher's link: https://www.hbs.edu/faculty/Pages/item.aspx?num=51040 forthcoming American Journal of Health Promotion The Effect of Cost Sharing on an Employee Weight Loss Program: A Randomized Trial By: John, Leslie K., Andrea Troxel,...
View Details
Keywords:
Carmen Nobel
- 03 Apr 2007
- First Look
First Look: April 3, 2007
Working PapersNone this week Cases & Course MaterialsCommon Agricultural Policy and the Future of French Farming Harvard Business School Case 707-027 Presents the history and evolution of the EU Common Agricultural Policy, from early View Details
Keywords:
Martha Lagace
- 26 Jan 2016
- First Look
January 26, 2016
erroneous expressions. Calls that have greater use of non-plain English and more erroneous expressions show lower intraday price movement and trading volume. The capital market responses to non-plain English and erroneous expressions are...
View Details
Keywords:
Sean Silverthorne
- 01 Mar 2009
- News
Model Patient
care, access will become more difficult, and existing suppliers will raise their prices.” With her years of work on consumer-driven health care, Herzlinger argues that no reform can succeed unless it centers on the consumer’s needs and concerns. She has been...
View Details