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- June 2019 (Revised February 2020)
- Case
Eric Hawkins Leading Agile Teams @ Digitally-Born AppFolio (A)
By: Tsedal Neeley, Paul Leonardi and Michael Norris
Eric Hawkins, director of engineering at AppFolio—a digital technology firm that offered cloud-based business software to small and medium sized companies—was shocked by an unusual request from his senior leadership team. Could Hawkins and one of his agile teams build... View Details
- June 2019 (Revised February 2020)
- Supplement
Eric Hawkins Leading Agile Teams @ Digitally-Born AppFolio (B)
By: Tsedal Neeley, Paul Leonardi and Michael Norris
Supplements the (A) case, HBS No. 419-066, and provides information about what happened after the (A) case ends. View Details
- June 2019
- Supplement
Improving Worker Safety in the Era of Machine Learning: Introduction to Predictive Analytics
By: Michael W. Toffel and Dan Levy
- June 2019
- Teaching Note
Improving Worker Safety in the Era of Machine Learning: Introduction to Predictive Analytics
By: Michael W. Toffel and Dan Levy
Teaching Note for HBS No. 618-019. View Details
- June 2019
- Supplement
Improving Worker Safety in the Era of Machine Learning: Practicum in Predictive Analytics
By: Michael W. Toffel and Dan Levy
- June 2019
- Supplement
Improving Worker Safety in the Era of Machine Learning: Practicum in Predictive Analytics
By: Michael W. Toffel and Dan Levy
- June 2019
- Teaching Note
Improving Worker Safety in the Era of Machine Learning: Practicum in Predictive Analytics
By: Michael W. Toffel and Dan Levy
Teaching Note for HBS No. 618-019. View Details
- June 2019 (Revised January 2023)
- Teaching Note
Global Sourcing at Nike
By: Nien-he Hsieh, Michael W. Toffel and Olivia Hull
This Teaching Note describes how to teach the Nike case (HBS No. 619-008) in an operations/supply chain course or a corporate sustainability/ethics course. View Details
- 2010
- Article
Budgeting, Psychological Contracts, and Budgetary Misreporting
By: Susanna Gallani, Ranjani Krishnan, Eric J. Marinich and Michael D. Shields
This study examines the effect of psychological contract breach on budgetary misreporting. Psychological contracts are mental models or schemas that govern how employees understand their exchange relationships with their employers. Psychological contract breach leads... View Details
- 2019
- Working Paper
Hidden in Plain Sight: Consumer Responses to Pseudo-Secrets in Marketing
By: Dafna Goor, Anat Keinan, Nir Halevy and Michael I. Norton
- 2019
- Working Paper
The Road Not Taken: Consumption of Unfamiliar Products Increases Feelings of Self-Discovery and Consumer Engagement
By: Dafna Goor, Grant Donnelly and Michael I. Norton
- May 29, 2019
- Article
A Study of More Than 250 Platforms Reveals Why Most Fail
By: David B. Yoffie, Annabelle Gawer and Michael A. Cusumano
This piece explores why digital platforms fail. We collected data on 250 failures over the last 20 years, analyzed the most common causes for a platform to disappear or morph into an alternative business. View Details
- May 16, 2019
- Article
To Improve Food Inspections, Change the Way They're Scheduled
By: Maria Ibanez and Michael W. Toffel
Health inspections are an important tool to increase food safety, but there are still 48 million cases of food-borne illnesses and 128,000 hospitalizations every year in the United States. Our research finds that inspectors reported fewer health code violations as they... View Details
- May 2019
- Teaching Note
JUUL and the Vaping Revolution
By: Michael W. Toffel, Trevor Fetter, John Masko and Sarah Mehta
Teaching Note for HBS No. 619-006. View Details
Keywords: Electronic Cigarettes; E-Cigarettes; Vaping; Nicotine Replacement; JUUL; Juuling; Advertising; Advertising Campaigns; Digital Marketing; Customers; Innovation and Invention; Innovation Strategy; Marketing; Ethics; Brands and Branding; Marketing Communications; Marketing Strategy; Product Marketing; Corporate Social Responsibility and Impact; Social Issues; Information Technology; Technology Industry; San Francisco
- May 2019
- Supplement
Did You Decide to Proceed by Targeting Three or Six New Products?
- May 2019
- Supplement
How Do You Decide Which Products to Develop First?
- May 2019
- Supplement
How Do You Envision Protecting Your Company's Technological Lead?
- May 2019
- Supplement
How Well is Indigo Positioned with Respect to Climate Change?
- May 2019
- Supplement