Publications

November 2004 (Revised May 2005)
Case

Marvel Enterprises, Inc.

By: Anita Elberse

The management team of Marvel Enterprises, known for its universe of superhero characters that includes Spider-Man, the Hulk, and X-Men, must reevaluate its marketing strategy. In June 2004, only six years after the company emerged from bankruptcy, Marvel has amassed a... View Details

Keywords: Intellectual Property; Business Model; Brands and Branding; Marketing Strategy; Opportunities; Growth and Development Strategy; Rights; Entertainment and Recreation Industry

01 Jun 2009
Lessons from the Classroom

The Challenges of Investing in Science-Based Innovation

Education program called Managing Breakthroughs—From Science to Enterprise. "Wall Street has conventional and not always accurate measures of a company's value." Take Bank of America, which just renewed a $25 million, five-year collaboration with the MIT... View Details

Keywords: by Julia Hanna; Banking; Auto; Pharmaceutical

29 Feb 2024
HBS Case

Beyond Goals: David Beckham's Playbook for Mobilizing Star Talent

Beckham’s Inter Miami CF soccer club. Beckham visited Elberse’s MBA class, “The Business of Entertainment, Media, and Sports,” in October to further illuminate the discussions. “You can build a follower base that’s bigger than what traditional View Details

Keywords: by Avery Forman; Sports

October 1997 (Revised November 1997)
Case

NAACP, The

By: James E. Austin, Paul Barese, Stephanie L. Woerner and Elaine V. Backman

In February 1995, the National Association for the Advancement of Colored People (NAACP), the largest civil rights organization in the United States, was in the midst of a crisis. The executive director had been fired due to financial improprieties amid charges of... View Details

Keywords: Crime and Corruption; Capital; Governance Controls; Resignation and Termination; Selection and Staffing; Rights; Leadership; Management; United States

November 1995
Case

InterZine Productions, Inc.

By: William A. Sahlman and Jason Green

Brian Henley founded InterZine Productions to develop interactive multimedia content for America Online (AOL) and the Internet. With funding and support from AOL's Greenhouse program, Henley has launched Golf, a unique interactive golf service. While he has operated on... View Details

Keywords: Business Ventures; Entrepreneurship; Growth and Development Strategy; Capital; Financing and Loans; Internet and the Web; Management Teams; Innovation and Invention; Media and Broadcasting Industry

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February 2024 (Revised July 2024)
Case

Taffi: Entrepreneurship in Saudi Arabia

By: Paul A. Gompers and Fares Khrais

Taffi was a tech-enabled fashion styling startup founded by Shahad Geoffrey in Saudi Arabia in 2020. Within three years of operating, Geoffrey had pivoted the business multiple times. In 2023, Geoffrey was attempting the business’s most ambitious pivot yet, shifting... View Details

Keywords: Business Startups; Disruption; Entrepreneurship; Venture Capital; Investment; Growth and Development Strategy; Business Strategy; AI and Machine Learning; Fashion Industry; Technology Industry; Saudi Arabia; Arabian Peninsula

05 Feb 2009
Research & Ideas

In Praise of Marketing

supported the emergence of a diverse array of media for the American consumer to enjoy. Moreover, these investments in marketing attracted talented businesspeople into the marketing field. Best practices in marketing were documented so... View Details

Keywords: by John Quelch; Advertising

Web

Hiring Organizations

CaptivateiQ CarbonBetter Cargill Carlyle Group, The Carrum Health Cartesian Capital Group Casa Verde Capital Causeway Capital Management Causeway View Details

25 Feb 2016
Blog Post

Alumni: Where Are They Now? Featuring: Maria (Brewer) Palma...

Current Position: Director of Platform (RRE Ventures); formerly, Executive Director of Business Development (Eyeview) Current Location: New York, NY Tell us what you're up to these days. I recently moved into the venture world as Director of Platform for RRE Ventures,... View Details

Keywords: Entrepreneurship

September 1992 (Revised August 2010)
Case

The Carried Interest

By: Henry B. Reiling

Makes the point that general partners and others frequently contract to receive a share of any profits that the venture they manage generates. This practice raises the question of whether the value of this contract right should be taxed when it is received or only when... View Details

Keywords: Venture Capital; Cash Flow; Profit Sharing; Taxation; Contracts; Business or Company Management; Partners and Partnerships

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Web

Answers to Your Top Questions about Financial Aid at HBS - MBA

Sciences Partners & Families Peek SVMP Social Enterprise Student Life Student Loans Student Profile Sustainability Video Blog Industries Industries Architecture Construction Consulting Consumer Packaged Goods Education Energy Engineering Entertainment / View Details

14 Nov 2023
Research & Ideas

The Network Effect: Why Companies Should Care About Employees’ LinkedIn Connections

as a result, on the periphery of the same community. “What we’re trying to say is there are many more jobs than you might imagine where having the right connections can be helpful to your company.” The study reinforces the value of human... View Details

Keywords: by Ben Rand

Web

Activities, Government & Clubs - MBA

Business Association Catholic Students Association Central & Eastern European Club Chess Club Christian Fellowship Club Basketball Coffee and Tea Club Conservative Club Crimson Parents D Democrats, Liberals and Progressives Club E Education Club Energy & Environment... View Details

Web

Live from Klarman Hall - Alumni

University Friday, November 8 Right Kind of Wrong: The Science of Failing Well 8:00–9:00 a.m. EST Speaker: Amy Edmondson (PHDOB 1996) , Novartis Professor of Leadership and Management Leading Transformation with a Digital and AI Mindset... View Details

2002
Book

Searching for a Corporate Savior: The Irrational Quest for Charismatic CEOs

By: Rakesh Khurana

Corporate CEOs are headline news. Stock prices rise and fall at word of their hiring and firing. Business media debate their merits and defects as if individual leaders determined the health of the economy. Yet we know surprisingly little about how CEOs are selected... View Details

Keywords: Managerial Roles; Selection and Staffing; Personal Characteristics; Experience and Expertise; Investment Activism; Corporate Strategy

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22 Dec 2009
First Look

First Look: Dec. 22

It also shows that any Pareto-optimal mechanism must prevent unravelling, and that the ex-post stable mechanism is Pareto-optimal if and only if it prevents unravelling. Empire-Building or Bridge-Building? Evidence from New CEOs' Internal View Details

Keywords: Martha Lagace

February 2024
Case

ReSpo.Vision: The Kickstart of an AI Sports Revolution

By: Paul A. Gompers, Elena Corsi and Nikolina Jonsson

This case study explores the growth journey of Polish computer vision sports start-up ReSpo.Vision in an emerging entrepreneurial ecosystem. By providing 3D data and analysis to soccer clubs, ReSpo.Vision achieved significant milestones with a €1 million seed round, an... View Details

Keywords: Business Startups; Business Plan; Experience and Expertise; Talent and Talent Management; Decisions; Decision Choices and Conditions; Forecasting and Prediction; Entrepreneurship; Venture Capital; AI and Machine Learning; Analytics and Data Science; Applications and Software; Business Strategy; Sports Industry; Technology Industry; Poland; Europe

10 Oct 2017
First Look

First Look at New Research and Ideas, October 10, 2017

highlights the key insights from the rich firm-level literature on MNCs. We then focus on how financial conditions in host countries affect the extent of FDI-related capital inflows, shape the operations of foreign firms, and mediate the... View Details

Keywords: Sean Silverthorne

July 2018 (Revised January 2021)
Case

RunKeeper

By: Shikhar Ghosh and Shweta Bagai

The case examines the focus of an early stage company and how venture capital can distort a founder’s view. It encompasses issues such as financing, understanding the founders’ definition of success/failure, defining and pivoting a business model, and determining the... View Details

Keywords: Early Stage Funding; Pivot; Entrepreneurship; Venture Capital; Business Model; Health Industry