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All HBS Web
(1,852)
- People (6)
- News (427)
- Research (1,039)
- Events (3)
- Multimedia (6)
- Faculty Publications (323)
- October 2003 (Revised February 2004)
- Case
Cape Wind
By: John T. Gourville and Kerry Herman
Cape Wind has proposed placing a 170-tower wind farm, with each tower more than 400-feet tall, in Nantucket Sound. Not surprisingly, public reaction is mixed. Some view the wind farm as clean, renewable energy. Others view it as an eyesore and a desecration of a valued...
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Keywords:
Change Management;
Renewable Energy;
Consumer Behavior;
Problems and Challenges;
Natural Environment;
Behavior;
United States
Gourville, John T., and Kerry Herman. "Cape Wind." Harvard Business School Case 504-055, October 2003. (Revised February 2004.)
- 01 Jul 2009
- Working Paper Summaries
File-Sharing and Copyright
- 27 Aug 2007
- Op-Ed
Mattel: Getting a Toy Recall Right
word out about the recall. Among other methods, the company is using bold red ads on high-traffic Internet sites such as Yahoo.com to find owners of the affected products and drive them to the Mattel Web site for more recall information. With this approach, View Details
- 19 Jun 2014
- Blog Post
Exploring the World of Retail as an Intern at Walmart
marketing would be fun, while other days I wanted to stay closer to my strategy background. I knew I wanted some blend of strategic thinking and quantitative analysis. As a result, I opted to apply to a variety of roles at large retailers and View Details
- 23 Aug 2019
- Blog Post
A Summer of Peaks and Swells: Interning at Patagonia
its two thousand employees have the means and the will to prove to the rest of the business world that doing the right thing makes for a good and profitable business.” There was meaningful work to be a part of at Patagonia. In discovering...
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Rajiv Lal
Rajiv Lal, is the Stanley Roth, Sr. Professor of Retailing at Harvard Business School. He is currently teaching an elective MBA course on the Business of Smart Connected Products/IOT. He has been responsible for the retailing curriculum and has served as the course... View Details
- February 1999 (Revised May 1999)
- Case
Onsale, Inc.
By: Youngme E. Moon
Onsale has been a pioneer in electronic commerce, offering excess and refurbished goods using an online auction format. The company is now planning to become a player in the highly competitive world of first-run computer merchandise as well. However, unlike other...
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Keywords:
Business Model;
Transformation;
Customers;
Brands and Branding;
Auctions;
Network Effects;
Strategic Planning;
Competitive Strategy;
Internet and the Web;
Retail Industry
Moon, Youngme E. "Onsale, Inc." Harvard Business School Case 599-091, February 1999. (Revised May 1999.)
- 28 Nov 2007
- Research & Ideas
B2B Branding: Does it Work?
Harvard Business School professor John Quelch writes a blog on marketing issues, called Marketing Know: How, for Harvard Business Online. It is reprinted on HBS Working Knowledge.Many business-to-business (B2B) CEOs view marketing as the domain of View Details
- 17 May 2016
- First Look
May 17, 2016
expectation that private profit not come at the expense of consumer welfare. Consumers, Corporations, and Public Health assembles 17 case studies at the intersection of business and public health to illustrate how each side can inform and...
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Keywords:
Sean Silverthorne
- 10 Jul 2023
- In Practice
The Harvard Business School Faculty Summer Reader 2023
books I consume for the pleasure of good stories and engaging writing, which help improve my own writing. These include legal thrillers with ensemble characters by John Lescroart, such as The Rule of Law;...
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Keywords:
by Dina Gerdeman
- March 13, 2023
- Article
Sales Teams Need to Stop Focusing on the Customer Funnel
Understanding where customers are, how they navigate streams in your market, and how to interact with them in a given stream is now central to crafting a good customer experience, and that has implications. Among other things, companies need to shift from thinking...
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Keywords:
Customer Experience;
Customer Value and Value Chain;
Customer Relationship Management;
Consumer Behavior
Cespedes, Frank V. "Sales Teams Need to Stop Focusing on the Customer Funnel." Harvard Business Review (website) (March 13, 2023).
- Web
Answers to Your Top Questions about Financial Aid at HBS - MBA
Sciences Partners & Families Peek SVMP Social Enterprise Student Life Student Loans Student Profile Sustainability Video Blog Industries Industries Architecture Construction Consulting Consumer Packaged View Details
- 30 Aug 2011
- First Look
First Look: August 30
Henderson and Ryan JohnsonHarvard Business School Case 311-116 Since its 1999 merger Reckitt Benckiser (RB), a global consumer goods company, led by its CEO Bart Becht, developed a reputation for rapid...
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Keywords:
Sean Silverthorne
- 11 Sep 2006
- Research & Ideas
Negotiating When the Rules Suddenly Change
other clubs would be likely to pay him. They also had to weigh what sort of precedent, good or bad, that deal would set for the other players they were trying to sign. Finally, they had to anticipate how their moves would affect the...
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- December 2020 (Revised April 2021)
- Case
Arcos Dorados: A QSR Recovery Plan
By: Forest Reinhardt, José B. Alvarez, Jenyfeer Martinez Buitrago and Mariana Cal
Arcos Dorados—McDonald’s largest independent franchisee, covering Latin America and the Caribbean (LAC)—faced a pandemic that was disrupting the entire consumer foodservice business in 2020. With the exclusive right to own, operate, and sub-franchise McDonald’s...
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Keywords:
Agribusiness;
Animal-Based Agribusiness;
Plant-Based Agribusiness;
Customer Value and Value Chain;
Income;
Macroeconomics;
Environmental Management;
Environmental Sustainability;
Cross-Cultural and Cross-Border Issues;
Food;
Health Pandemics;
Crisis Management;
Logistics;
Corporate Social Responsibility and Impact;
Strategic Planning;
Food and Beverage Industry;
Agriculture and Agribusiness Industry;
Retail Industry;
Latin America;
Aruba;
Guadeloupe;
Martinique;
Mexico;
Panama;
Costa Rica;
Argentina;
Brazil;
Chile;
Colombia;
Ecuador;
French Guiana;
Peru;
Uruguay;
Venezuela;
Puerto Rico;
Trinidad and Tobago
Reinhardt, Forest, José B. Alvarez, Jenyfeer Martinez Buitrago, and Mariana Cal. "Arcos Dorados: A QSR Recovery Plan." Harvard Business School Case 721-023, December 2020. (Revised April 2021.)
- 05 Jul 2006
- Working Paper Summaries
Information Dispersion and Auction Prices
- 30 Nov 2009
- Research & Ideas
Tracks of My Tears: Reconstructing Digital Music
At the dawn of the digital music era, record labels went along with a pricing scheme devised by Apple that they are still paying for today. The idea to "unbundle" albums into separate tracks sold for 99 cents each suddenly allowed View Details
- Web
Browse All Articles, Research, & Case Studies - HBS Working Knowledge
Popular Browse All Articles About Us Newsletter Sign-Up RSS Page 1 of 5,341 Results 27 Sep 2024 Research & Ideas Charting 'Cheapflation': How Budget Brands Got So Pricey by Ana Elena Azpúrua Rising prices prompted many consumers to shift...
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- 05 Jul 2006
- Working Paper Summaries
Empirical Tests of Information Aggregation
- 06 Feb 2018
- First Look
First Look at New Research and Ideas: February 6, 2018
including a monopolist, two competing multichannel retailers, as well as a mixed duopoly. Though self-matching can negatively impact a retailer when consumers pay the lower price, we uncover two novel mechanisms that can make...
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