Event Marketing - Publications - Faculty & Research

01 Jun 2023
News

Buy Big, Sell Small

If you live in a rural village or small city in India and run low on toothpaste, rice, or cooking oil, you’ll likely visit your local kirana, the equivalent of a US neighborhood variety store and a mainstay of the country’s $932 billion retail economy. The shops are... View Details

Keywords: Deborah Blagg; retail; supply chain management; entrepreneurship; leadership; innovation; Miscellaneous Store Retailers; Retail Trade

20 Oct 2015
Blog Post

What to Expect Your First Year at HBS

cases per day, each 10-60 pages in length. Not only do you have to read the case, but you also need to prepare answers for discussion group questions. In parallel, you will be working on your consulting project in an emerging market (as... View Details

07 Apr 2015
News

Warrior Spirit

ranging from $2 billion to $4 billion, depending on the cited source. While UFC stages events in Asia, ONE FC has the larger market share; Sityodtong sees the potential for a familiar dynamic to play out... View Details

Keywords: Julia Hanna; Performing Arts, Spectator Sports, and Related Industries; Arts, Entertainment; Amusement, Gambling, and Recreation Industries; Arts, Entertainment; Technical and Trade Schools; Educational Services

11 Aug 2008
Research & Ideas

Strategy Execution and the Balanced Scorecard

strategy and operations (or tactics) are both important but they are different. The normal course of events is for companies to focus on day-to-day operations and short-term problem solving. Management meetings focus on fighting fires and... View Details

Keywords: by Martha Lagace

10 Apr 2007
First Look

First Look: April 10, 2007

School Case 207-084 Following a successful model in Europe, JP Morgan has introduced a set of five U.S. retail mutual funds with an investment philosophy and marketing strategy grounded in behavioral finance. The asset management group... View Details

Keywords: Martha Lagace

Web

Research Design - Impact Investments

research is archival and constructs a timeline of how our sampled companies evolved, including key events such as executive hires and departures, mergers and acquisitions, set-backs and successes, as well as exits. Next, we conduct... View Details

Fall 2020
Article

Christo and Jeanne‐Claude: The Negotiation of Art and Vice Versa

By: Michael A. Wheeler

Over the past two decades the Program on Negotiation at Harvard Law School (PON) has named thirteen people as Great Negotiators. The project, directed by my colleague Jim Sebenius, has given us the opportunity to commend our honorees’ outstanding work and to learn from... View Details

Keywords: Art; Negotiation; Arts

Citation

Find at Harvard

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Judging Criteria - Alumni

addressable market for your product and service. Highlight growth and trends. Attractive business model: How do you plan to make money? Who pays you? What are your distribution channels? What is your gross margin? Is your business model... View Details

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What is an HBS Section? - MBA

How do you think the section set up impacts the academic environment at HBS? Philipp: The group of 90 is extremely diverse, and you will have people from all different backgrounds: section mates with in-depth finance experience from investment banking and private... View Details

10 Nov 2015
Blog Post

Using an MBA for a Career Change

months at each of the following agencies: 1. OMD (media strategy) 2. Annalect (marketing analytics and marketing tech) 3. TBWA (advertising agency) There were times where I felt like my career was soaring... View Details

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Negotiation Course Online | HBS Online

company, and Negotiation Mastery has given me additional skills that I have put into practice and have resulted in much more successful agreements. Jacqueline Ryan Integrated Marketing Manager at YumEarth Develop the negotiation skills... View Details

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Alumni Spotlight: Cissy Chen (MBA 2019) - MBA

Blog Blog MBA Voices Filter Results Arrow Down Arrow Up Read posts from Author Alumni Author Career and Professional Development Staff Author HBS Community Author HBS Faculty Author MBA Admissions Author MBA Students Topics Topics 1st Year (RC) 2+2 Program 2nd Year... View Details

06 May 2008
First Look

First Look: May 6, 2008

quarters of operation, Google's internally developed prediction market has delivered accurate and decisive predictions about future events of interest to the company. Google must now determine how to... View Details

Keywords: Martha Lagace

Web

2018 Financial Risk and Regulation Survey - Behavioral Finance & Financial Stability

makers, HBS faculty members, and leading HBS alumni to examine and reflect on the events of the fall of 2008. In preparation for this event, the Behavioral Finance and Financial Stability Project (BFFS) at HBS conducted the 2018 Financial... View Details

Web

Entrepreneurship and Global Capitalism - Discovering the Business of Storytelling - MBA

my HBS essay: “According to The New York Times, Bollywood is viewed as an industry that can successfully market its wares only to those within India and its diaspora. This is a shame because the messages in Hindi cinema are universal, and... View Details

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Design Thinking Course | HBS Online

innovation Who Will Benefit Aspiring or Current Innovation Managers Entrepreneurs Product Managers, Developers, and Marketers Develop an innovation mindset and toolkit you can use to guide your team or organization’s strategy. "This... View Details

25 Jan 2010
Research & Ideas

A Macroeconomic View of the Current Economy

productivity. Moss also includes numerous tools for interpreting big-picture economic developments. We asked Moss to talk about the book and some of the events now taking place on the macroeconomic horizon. Sean Silverthorne: What's the... View Details

Keywords: by Sean Silverthorne

Web

My HBS Student Loan Story: Ina Foalea (MBA 2018) - MBA

anxiety around cost initially. But when you go through recruiting in your first year, you start to understand the job market and what you’ll be making after graduation and realize you will be able to pay off your debt. As I got closer to... View Details

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Organizational Leadership Course | HBS Online

Enroll Now Key Concepts Identify any misalignments between the dynamics of your organization and external market conditions Communicate purpose and vision, and inspire your organization to execute on that vision Extend the reach of your... View Details

15 May 2012
First Look

First Look: May 15

and elaborate on their normative implications. Audit Quality and Auditor Reputation: Evidence from Japan Authors:Douglas J. Skinner and Suraj Srinivasan Publication:The Accounting Review (forthcoming) Abstract We study events surrounding... View Details

Keywords: Carmen Nobel

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