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- Faculty Publications (237)
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- All HBS Web (1,163)
- Faculty Publications (237)
- 11 Mar 2019
- Research & Ideas
Branding Sells Cereal, Handbags, and Vacations. Can It Sell a Country?
there’s no one-size-fits-all strategy. Capturing a city’s unique spirit and complex tapestry requires a custom approach. That said, many of the branding rules that apply to soda, clothes, and cars, also apply to places: Understand the... View Details
- 13 Jun 2011
- HBS Case
Mobile Banking for the Unbanked
South Africa; and M-PESA, an initiative launched by the mobile network operator Safaricom (in conjunction with Vodafone) to offer a new type of financial service to the poor residents of Kenya. Ultimately, the more successful of the two,... View Details
- 25 Oct 2011
- First Look
First Look: October 25
stores are multi-sided platforms (MSPs). We propose a definition that provides a more precise notion of MSPs by requiring that they enable direct interactions between the multiple customer types that are affiliated with them. Several... View Details
Keywords: Sean Silverthorne
- 30 Nov 2022
- Research & Ideas
Recruiters: Highlight Your Company’s Diversity, Not Just Perks and Pay
11-week-long field experiment in 2021 with 178,862 customers of Zippia, a career service agency. Customers seeking job postings received an email containing several recommended positions and basic... View Details
Keywords: by Sean Silverthorne
- 16 May 2000
- Research & Ideas
Getting the Message: How the Internet is Changing Advertising
ads and then posting an in-store display ad to remind potential customers about the product. "With the Internet," says Deighton, "you can seamlessly move the customer from awareness, to... View Details
Keywords: by Susan Young
- 22 Oct 2007
- Research & Ideas
Bringing ‘Lean’ Principles to Service Industries
method, under the guidance of a teacher, at the lowest possible level in the organization. Wipro Gains Efficiency In the paper, Staats and Upton describe how Wipro first launched its lean initiative in 2004 with a core team of managers.... View Details
- Web
Case Studies - Social Impact Collaboratory
explore portfolio construction strategies for the firm’s clients and explore the concept of mass customization for impact investing. Key Themes: Acquisition of Imprint offered Goldman a unique and “authentic” advisory service in a fast... View Details
- 01 Dec 2022
- News
My First Job
Edited by Jen McFarland Flint; illustrations by Ross MacDonald Here’s the humbling truth: no matter how high your career soars, how many awards you win or companies you sell or differences you make in this world, everyone has to start somewhere. And in those first... View Details
- 14 Mar 2024
- Blog Post
IFC India: SELCO - Last Mile Solar Powered Energy for Rural India
Harish Hande and Neville Williams as a private for-profit social enterprise. SELCO initially aimed to sell and service photovoltaic systems in Dr. Hande’s home state of Karnataka, with a mission of providing sustainable energy services to... View Details
- 16 Mar 2020
- Research & Ideas
How the Coronavirus Is Already Rewriting the Future of Business
to the challenge. Think of it as a new strategic initiative facing huge execution challenges. These require senior management to get the best information they can about barriers to execution, and it requires trust and commitment. That... View Details
Keywords: by Dina Gerdeman
- 18 Jun 2013
- First Look
First Look: June 18
mid-2012 Lit Motors had created both engineering and design prototypes and conducted initial customer tests on less than $750,000 of investment. Lit Motors' founder, Daniel Kim, had started the company to... View Details
Keywords: Anna Secino
- 24 Oct 2011
- Research & Ideas
The Yelp Factor: Are Consumer Reviews Good for Business?
findings. Indeed, he believes the data suggests that local eateries are starting to siphon off customers from the "Big Boys." Why? The Applebee's and the T.G.I. Friday's of the world have been safe bets for diners because their... View Details
- 02 Apr 2019
- First Look
New Research and Ideas, April 2, 2019
are being caused by rapid technological changes on the one hand and tectonic shifts in customer preferences and societal behaviour on the other. Marketing knowledge and practices have to advance at a significantly higher pace to address... View Details
Keywords: Dina Gerdeman
- 01 Mar 2024
- News
Alumni and Faculty Books and Podcasts
becoming irrelevant. It explores seven profound “mind leaps” leaders need to make now to transform at the speed of disruption. With illuminating case studies and hard-earned personal wisdom, Dennis helps you create important strategic and mental shifts to find... View Details
- Web
Credential of Leadership, Impact, and Management in Business | HBS Online
initiatives for the greatest business impact. Highlights The Value Stick Value Creation at Best Buy Discerning Complements from Substitutes Show Hide Details Modules Creating Value for Customers Adding Value... View Details
- Blog
Is AI Coming for Your Job?
cuts in white-collar staff. Joseph Fuller is a Professor of Management Practice in General Management and co-leads the Managing the Future of Work initiative at HBS. Ayelet Israeli: For now, AI still needs human intervention In the near... View Details
- 28 Feb 2012
- First Look
First Look: Feb. 28
argue that competition can lead organizations to provide illicit quality that satisfies customer demand but violates laws and regulations and that this outcome is particularly likely when price competition is restricted. Using 28 million... View Details
Keywords: Sean Silverthorne
- 03 Feb 2015
- First Look
First Look: February 3
Organizing the Vacation Rental Industry In less than 10 years, cofounders Brian Sharples and Carl Shepherd had transformed HomeAway from just another Internet startup into the world's leading vacation-rental marketplace-a global online platform that links View Details
Keywords: Sean Silverthorne
- 02 Oct 2006
- Research & Ideas
Negotiating in Three Dimensions
customer relationships, dealing with large shareholders and creditors, as well as initiating and managing cross-border strategic alliances. It is true inside the firm where people from different functional... View Details
Keywords: by Martha Lagace
- 01 Jan 2005
- News
Joseph J. O'Donnell, MBA 1971
programs. However, when the first of his three children, Joey, was born with cystic fibrosis in 1974, O'Donnell knew he would soon have to move into the private sector. The initial medical bill alone, after all, was for $32,000. By 1976,... View Details