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All HBS Web
(2,566)
- People (1)
- News (722)
- Research (1,412)
- Events (21)
- Multimedia (16)
- Faculty Publications (1,020)
- 12 Oct 2011
- Research & Ideas
Creating Online Ads We Want to Watch
series of experiments in the HBS Computer Lab for Experimental Research. The results showed that the key to success in grabbing and holding the attention of viewers lies in evoking a carefully timed mixture of surprise and joy. (The...
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- November 1994 (Revised November 1995)
- Case
SweetWater
By: H. Kent Bowen and Thomas D. Everett
Focuses on developing a promising idea into a viable product design by considering customer needs early in the design process. Following an Alaskan fishing trip, Sandy Platter, a computer peripherals engineer, has a new idea for a portable water-filter device for use...
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Keywords:
Entrepreneurship;
Independent Innovation and Invention;
Product Design;
Customers;
Entertainment and Recreation Industry;
Consumer Products Industry;
Colorado
Bowen, H. Kent, and Thomas D. Everett. "SweetWater." Harvard Business School Case 695-026, November 1994. (Revised November 1995.)
- Research Summary
The Economics of Enterprise IT
Why do some organizations adopt new information systems while others do not? Why do some face high costs while others do not? Professor Greenstein has been pursuing this stream of research throughout his career, analyzing the factors shaping the costs of acquiring... View Details
- April 1993 (Revised May 1994)
- Case
Prodigy Services Company (A)
By: Lynn S. Paine
Top executives of Prodigy Services Co. must decide how to respond when publicly accused of allowing anti-Semitic messages to be posted on the electronic bulletin boards of the company's interactive computer service. Can they defend free expression while at the same...
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Keywords:
Ethics;
Values and Beliefs;
Communication Intention and Meaning;
Information Technology;
Decision Making;
Law;
Management Teams;
Information Technology Industry
Paine, Lynn S. "Prodigy Services Company (A)." Harvard Business School Case 393-126, April 1993. (Revised May 1994.)
- 15 Jun 2018
- News
This company tames killer robots
- March 2002 (Revised January 2003)
- Case
Microsoft: Positioning the Tablet PC
By: Youngme E. Moon and Christina L. Darwall
Microsoft is preparing for the launch of the Tablet PC, which allows users to use a pen (stylus) to run Windows and Windows applications, annotate documents, and create handwritten documents for later reference or even conversion to text. Microsoft's original equipment...
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Keywords:
Technological Innovation;
Product Positioning;
Market Entry and Exit;
Information Infrastructure;
Applications and Software;
Computer Industry
Moon, Youngme E., and Christina L. Darwall. "Microsoft: Positioning the Tablet PC." Harvard Business School Case 502-051, March 2002. (Revised January 2003.)
- July 2004 (Revised September 2004)
- Background Note
A Conversation about Information Technology
Two managers discuss the benefits, costs, opportunities, and headaches of corporate computing. Topics include security, training, the Internet and Web, collaboration, productivity, Moore's Law, computer crashes, upgrades, open source software, network effects,...
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McAfee, Andrew P. "A Conversation about Information Technology." Harvard Business School Background Note 605-023, July 2004. (Revised September 2004.)
- December 1996 (Revised June 1998)
- Case
Midnight Networks, Inc.
By: H. Kent Bowen and Marilyn Matis
Midnight Networks, Inc., is a small computer network validation company. This case describes how the five founders built their business from operations earnings and how they established "best practices" operational processes to run their firm successfully. Operational...
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Keywords:
Corporate Entrepreneurship;
Business or Company Management;
Operations;
Organizational Culture;
Applications and Software;
Business Startups;
Business Growth and Maturation;
Information Technology Industry;
Massachusetts
Bowen, H. Kent, and Marilyn Matis. "Midnight Networks, Inc." Harvard Business School Case 697-019, December 1996. (Revised June 1998.)
- 30 Jun 2010
- News
China could become business threat to Taiwan
- 30 Dec 2021
- News
The Missing Data in the Inflation Debate
Scott Duke Kominers
Scott Duke Kominers is a Professor of Business Administration in the Entrepreneurial Management Unit; as well as a Faculty Affiliate of the
- December 1999
- Case
Sun Microsystems, Inc. (A2): Network Visions: Mike Clary on the Product that Hid in HR
By: Rosabeth M. Kanter and Jane Roessner
Chief scientist Bill Joy of Sun Microsystems, Inc. had a vision for a new product called "Jini": a network computing piece of infrastructure that would reinforce Sun's leadership role in the industry for helping define how the Internet and networking technology...
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- May 1997 (Revised June 2003)
- Case
Prestige Telephone Company
By: William J. Bruns Jr.
An independent regulated telephone company has established a computer services subsidiary that seems to remain unprofitable. Managers must determine whether it is profitable or not and consider changes in pricing or promotion that might improve profitability. A...
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Keywords:
Management Analysis, Tools, and Techniques;
Profit;
Cost vs Benefits;
Business Subsidiaries;
Telecommunications Industry
Bruns, William J., Jr. "Prestige Telephone Company." Harvard Business School Case 197-097, May 1997. (Revised June 2003.)
- June 2004 (Revised November 2005)
- Case
Salem Telephone Company
By: William J. Bruns Jr. and Julie Hertenstein
A computer subsidiary appears to be unprofitable. Managers must determine whether it is actually unprofitable and consider whether changes in prices or promotion might improve profitability. Allows clear separation of variable costs from fixed costs. A rewritten...
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Keywords:
Cost;
Business Earnings;
Cost vs Benefits;
Cost Management;
Profit;
Telecommunications Industry
Bruns, William J., Jr., and Julie Hertenstein. "Salem Telephone Company." Harvard Business School Case 104-086, June 2004. (Revised November 2005.)
- November 2005
- Background Note
Allemeier Commissioner
By: Henry B. Reiling and Kevin Wall
An employee who worked full time while pursuing an MBA wishes to deduct his tuition expenses in computing his federal income tax. The IRS denied the deduction as a violation of several of its policies interpreting the relevant statute. Are the expenses deductible?
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- 11 Jun 2018
- News
How science can bring about a eureka moment for Indian startups
- October 2019
- Article
Making Sense of Recommendations
By: Michael Yeomans, Anuj Shah, Sendhil Mullainathan and Jon Kleinberg
Computer algorithms are increasingly being used to predict people's preferences and make recommendations. Although people frequently encounter these algorithms because they are cheap to scale, we do not know how they compare to human judgment. Here, we compare computer...
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Keywords:
Recommender Systems;
Artificial Intelligence;
Interpretability;
Information Technology;
Forecasting and Prediction;
Decision Making;
Attitudes
Yeomans, Michael, Anuj Shah, Sendhil Mullainathan, and Jon Kleinberg. "Making Sense of Recommendations." Journal of Behavioral Decision Making 32, no. 4 (October 2019): 403–414.
- March 1996 (Revised April 1996)
- Case
Andy Chew at Siemens Nixdorf: Change from the Middle
By: Rosabeth M. Kanter and John F. McGuire
Andy Chew, a British manager reassigned to Germany by a large German computer company, is in the middle of carrying out a project as a designated "change agent" in a program to reshape the culture toward one that is more entrepreneurial for success as a nimble global...
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Keywords:
Change Management;
Corporate Entrepreneurship;
Organizational Culture;
Information Technology;
Technological Innovation;
Business or Company Management;
Projects;
Computer Industry;
Computer Industry;
Germany
Kanter, Rosabeth M., and John F. McGuire. "Andy Chew at Siemens Nixdorf: Change from the Middle." Harvard Business School Case 396-204, March 1996. (Revised April 1996.)
- August 2001 (Revised September 2002)
- Case
Sony PlayStation2 (A)
By: Rohit Deshpande and Seth Schulman
In early 1999, the president of Sony Computer Entertainment, Inc., had to determine the appropriate U.S. launch strategy for the next-generation video game player, Sony PlayStation2. Despite the success of the original PlayStation1, new competitors and an uncertain...
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Keywords:
Games, Gaming, and Gambling;
Globalization;
Marketing Strategy;
Product Launch;
Risk and Uncertainty;
Competitive Strategy;
Information Technology;
Computer Industry;
Computer Industry;
United States
Deshpande, Rohit, and Seth Schulman. "Sony PlayStation2 (A)." Harvard Business School Case 502-016, August 2001. (Revised September 2002.)
- December 1999
- Case
Sun Microsystems, Inc. (A3): Network Computer: Robert Gianni on Answering the Skeptics
By: Rosabeth M. Kanter and Jane Roessner
The concept behind the network computer (NC) at Sun Microsystems, Inc. was simple: bringing workstation performance to the desktop. Recent technological breakthroughs and changes in the marketplace made the NC project timely. But internal and external skeptics wondered...
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