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Show Results For
-
All HBS Web
(7,718)
- People (9)
- News (1,371)
- Research (5,566)
- Events (17)
- Multimedia (8)
- Faculty Publications (3,943)
- 2008
- Book
Business Market Management: Understanding, Creating, and Delivering Value
By: James C. Anderson, James A. Narus and Das Narayandas
For business-to-business marketing courses. The authors build the book around a framework of understanding, creating, and delivering value.
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Keywords:
Customer Relationship Management;
Customer Value and Value Chain;
Cross-Cultural and Cross-Border Issues;
Marketing;
Marketing Strategy;
Business Processes;
Value
Anderson, James C., James A. Narus, and Das Narayandas. Business Market Management: Understanding, Creating, and Delivering Value. 3rd ed. Pearson Prentice Hall, 2008.
- 03 Nov 2021
- News
Workforce Continuity as Competitive Advantage
- 03 Nov 2022
- Op-Ed
Feeling Separation Anxiety at Your Startup? 5 Tips to Soothe These Growing Pains
was fair game to chat about. A typical chat might go: Full Stack Engineer: “I’m thinking of moving the ‘Learn More’ button to the bottom right of the home page.” CEO: “Sounds good. What do you think about what that potential customer said...
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Keywords:
by Julia Austin
- October 2023 (Revised February 2024)
- Technical Note
Design and Evaluation of Targeted Interventions
By: Eva Ascarza and Ta-Wei (David) Huang
Targeted interventions serve as a pivotal tool in business strategy, streamlining decisions for enhanced efficiency and effectiveness. This note delves into two central facets of such interventions: first, the design of potent decision guidelines, or targeting...
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Keywords:
Marketing;
Customer Relationship Management;
Analysis;
Design;
Business Strategy;
Retail Industry;
Apparel and Accessories Industry;
Technology Industry;
Financial Services Industry;
Telecommunications Industry
Ascarza, Eva, and Ta-Wei (David) Huang. "Design and Evaluation of Targeted Interventions." Harvard Business School Technical Note 524-034, October 2023. (Revised February 2024.)
- 19 May 2014
- Research & Ideas
Why Companies Should Compete for Your Privacy
Competition drives the supply of services with a low level of disclosure, since some customers will choose to pay more for a service in exchange for keeping their personal information under wraps. Competition ensures that services that...
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- November 2009 (Revised March 2013)
- Case
PureCircle
By: David E. Bell and Aldo Sesia
In December 2008, the U.S. Food and Drug Administration (FDA) determined that high-purity Rebaudioside A (Reb A), a natural and calorie-free product that a young company named PureCircle manufactured from the Stevia plant, could be used in beverages, foods, and as a...
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Keywords:
Customer Relationship Management;
Investment;
Globalization;
Leadership;
Risk Management;
Product Launch;
Production;
Performance Productivity;
Business and Shareholder Relations;
Food and Beverage Industry;
United States
Bell, David E., and Aldo Sesia. "PureCircle." Harvard Business School Case 510-032, November 2009. (Revised March 2013.)
- April 1998 (Revised February 2001)
- Case
CBS Evening News
The CBS Evening News looks for options for growth of the franchise. This case discusses CBS's main competitors and their positioning in the evening news market, as well as the history and operations of the CBS Evening News.
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Keywords:
Customer Relationship Management;
Competition;
Business Growth and Maturation;
Media;
Media and Broadcasting Industry;
United States
Rayport, Jeffrey F., Dickson Louie, Michelle Toth, and Carrie Ardito. "CBS Evening News." Harvard Business School Case 898-086, April 1998. (Revised February 2001.)
- 01 Dec 2017
- News
2017 in Finance: Helping Consumers Improve Their Financial Life
benefit of the consumer and to learn what they need, rather than to sell them standardized products, consumer financial firms can forge a stronger relationship with their customers and help them feel in...
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- 24 Nov 2020
- News
Why Companies and Skilled Workers Are Turning to On-Demand Work
- March 2024
- Case
Unintended Consequences of Algorithmic Personalization
By: Eva Ascarza and Ayelet Israeli
“Unintended Consequences of Algorithmic Personalization” (HBS No. 524-052) investigates algorithmic bias in marketing through four case studies featuring Apple, Uber, Facebook, and Amazon. Each study presents scenarios where these companies faced public criticism for...
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Keywords:
Race;
Gender;
Marketing;
Diversity;
Customer Relationship Management;
Prejudice and Bias;
Customization and Personalization;
Technology Industry;
Retail Industry;
United States
Ascarza, Eva, and Ayelet Israeli. "Unintended Consequences of Algorithmic Personalization." Harvard Business School Case 524-052, March 2024.
- 09 Feb 2012
- Sharpening Your Skills
Sharpening Your Skills: Online Marketing
Questions To Be Answered: What's the strategy for managing consumer reviews on my site? Do people watch online video ads?. How can I get more out of my customer loyalty campaign? Are online coupon programs...
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- 13 May 2019
- Research & Ideas
The Unexpected Way Whistleblowers Reduce Government Fraud
managers The study’s findings can be applied to customer-supplier contractual relationships in general, says Perez Cavazos, providing a lesson for managers about ways to repair...
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- 2001
- Book
Brand New: How Entrepreneurs Earned Consumers' Trust From Wedgwood to Dell
By: Nancy F. Koehn
Keywords:
Customer Focus and Relationships
Koehn, Nancy F. Brand New: How Entrepreneurs Earned Consumers' Trust From Wedgwood to Dell. Boston: Harvard Business School Press, 2001.
- 15 Dec 2021
- News
How Can HR Reinvent Itself?
- April 2011
- Teaching Note
Emergia: Driving Profitability on Help Desk Contracts (TN)
By: Francisco de Asis Martinez-Jerez
Teaching Note for#111-048.
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- April 2011
- Module Note
Information and Control Systems for Customer-Centric Organizations
By: Francisco de Asis Martinez-Jerez
Martinez-Jerez, Francisco de Asis. "Information and Control Systems for Customer-Centric Organizations." Harvard Business School Module Note 111-104, April 2011.
- September 2020 (Revised July 2022)
- Supplement
Spreadsheet Supplement to Artea (B) and (C)
By: Eva Ascarza and Ayelet Israeli
Spreadsheet Supplement to "Artea (B): Including Customer-level Demographic Data" and "Artea (C): Potential Discrimination through Algorithmic Targeting"
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- September 2004 (Revised January 2005)
- Case
IBM: Ordering Midrange Computers in Europe
IBM Europe is trying to expand business-to-business (B2B) efforts with its large distributors of midrange systems. These efforts aim to automate many transactions and business processes, removing the need for human involvement. IBM has completed an initial project with...
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Keywords:
Customer Relationship Management;
Information Technology;
Information Infrastructure;
Marketing Channels;
Distribution Channels;
Information Technology Industry;
Computer Industry;
Germany;
United States
McAfee, Andrew P., and Michael Otten. "IBM: Ordering Midrange Computers in Europe." Harvard Business School Case 605-022, September 2004. (Revised January 2005.)
- 26 Jan 2004
- Research & Ideas
What Developing-World Companies Teach Us About Innovation
countries generally lack a solid technology base of trained scientists and world-class research universities. 2. Companies in developing countries must manage to eke out a profit while serving customers with...
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- 01 Dec 2000
- News
Core Values Keep Airline Flying High
longer average time spent in recruitment of employees; and the emphasis on cross-functional teams. With 80 percent of its employees unionized, Southwest also invests time in creating strong relationships between View Details