Publications

John Gourville is the Albert J. Weatherhead, Jr. Professor of Business Administration at the Harvard Business School. He joined the HBS Marketing Unit in 1995 after receiving his Ph.D. at the University of Chicago in marketing and behavioral research. His most... View Details

Keywords: agribusiness; biotechnology; consumer products; health care; high technology; medical supplies; pharmaceuticals; retailing

February 2023
Case

Roblox: Virtual Commerce in the Metaverse

By: Ayelet Israeli and Nicole Tempest Keller

In 2022, Roblox had 58.8 million daily active users, including over half of all children and teens under the age of 16 in the United States. Roblox, a free-to-use “co-experience platform”, allowed users to come together in immersive 3D experiences to socialize, work,... View Details

April 2021
Case

Coca-Cola: Preparing for the Next 100 Years

By: Cynthia A. Montgomery and James Weber

In early 2020, James Quincey, the 14th chair of the 133-year old The Coca-Cola Company, was in the midst of a years-long transformation of Coca-Cola from being the leading carbonated soft drink (CSD) beverage company into a total beverage company. The company’s... View Details

Keywords: Strategy; Diversification; Change Management; Organizational Culture; Environmental Sustainability; Food and Beverage Industry; United States

April 1996 (Revised November 1996)
Case

BAE Automated Systems (A): Denver International Airport Baggage-Handling System

By: Lynda M. Applegate, Ramiro Montealegre, Carin-Isabel Knoop and H. James Nelson

Describes the events surrounding the construction of the BAE baggage-handling system at the Denver International Airport. It looks specifically at project management, including decisions regarding budget, scheduling, and the overall management structure. Also examines... View Details

Keywords: Management; Decisions; Contracts; Time Management; Problems and Challenges; Projects; Budgets and Budgeting; Construction Industry; Air Transportation Industry; Colorado

01 Jun 2023
News

Elevator Pitch: Block by Block

Illustration by Drue Wagner Illustration by Drue Wagner Curtis Wong (MBA 2019) Founder and CEO, Cloud Apartments Concept: Cloud Apartments is a product company within the rental apartment space. Its flagship line of modular apartments,... View Details

Keywords: entrepreneurship; construction; housing; design; Construction of Buildings; Construction of Buildings

01 Jun 2023
News

3-Minute Briefing: Jeremy Grantham (MBA 1966)

Edited by Julia Hanna; photo by Webb Chappell When I was 16, I took my savings to the bank and bought some shares of a neighbor’s scaffolding company. Before coming to HBS, I sold them to my mother, who had also acquired some, and we felt pleased about saving the... View Details

Keywords: climate change; finance; sustainability; prediction; Finance

Blog

Leading Successful Digital Transformation

growth. For example, digital banking allowed DBS bank of Singapore to expand into India with a fully digital bank—a market it could not compete in previously. Similarly, J.P.... View Details

Web

Economic Strategy - Institute For Strategy And Competitiveness

HBS ISC Competitiveness & Economic Development CED Competitiveness & Economic Development Frameworks & Key Concepts Research & Applications Frameworks & Key Concepts Frameworks & Key Concepts Drivers of Competitiveness The Diamond Model... View Details

24 May 2017
News

Adebayo O. Ogunlesi, JD/MBA 1979

Head of Global Energy Group, Credit Suisse First Boston (CSFB) 2002 Named Global Head, CSFB Investment Banking Division 2004 Named CSFB Chief Client Officer 2006 Launches Global Infrastructure Partners (GIP)... View Details

Keywords: Susan Young

Web

Reflections on My First Semester Teaching at HBS - MBA

East and North Africa South America United States Filters Read posts from Author Alumni Author Career and Professional Development Staff Author HBS Community Author HBS Faculty Author MBA Admissions Author MBA Students Topics Topics 1st... View Details

Web

It’s Time to Build: Why the MS/MBA Is Right for You! - MBA

East and North Africa South America United States Filters Read posts from Author Alumni Author Career and Professional Development Staff Author HBS Community Author HBS Faculty Author MBA Admissions Author MBA Students Topics Topics 1st... View Details

01 Feb 2021
Blog Post

Choosing the Right Student Loan

At HBS, we consider getting your MBA a shared investment in your future. This means that while we offer generous financial aid, we also expect all students to contribute to their education through a combination of savings and student loans. Borrowing loans can seem... View Details

06 Jun 2023
Cold Call Podcast

The Opioid Crisis, CEO Pay, and Shareholder Activism

Keywords: Re: Suraj Srinivasan; Health; Pharmaceutical; Distribution

December 2021
Case

Burning Glass Technologies: From Data to Product

By: Suraj Srinivasan and Amy Klopfenstein

In May 2021, Matt Sigelman, CEO of Burning Glass Technologies, a company that provided labor market analytics for a variety of markets, navigates his company’s transition from data company to product company. Burning Glass originated as a service that used artificial... View Details