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- News (1,371)
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- Multimedia (8)
- Faculty Publications (3,943)
Show Results For
-
All HBS Web
(7,718)
- People (9)
- News (1,371)
- Research (5,566)
- Events (17)
- Multimedia (8)
- Faculty Publications (3,943)
- April 2009
- Article
How to Market in a Downturn
By: John A. Quelch and Katherine Jocz
This article includes a one-page preview that quickly summarizes the key ideas and provides an overview of how the concepts work in practice along with suggestions for further reading. Because no two recessions are exactly alike, marketers find themselves in poorly...
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Keywords:
Customers;
Economic Slowdown and Stagnation;
Spending;
Marketing Strategy;
Consumer Behavior;
Segmentation
Quelch, John A., and Katherine Jocz. "How to Market in a Downturn." Harvard Business Review 87, no. 4 (April 2009): 52–62.
- 01 Jun 2020
- What Do You Think?
Will Challenged Amazon Tweak Its Retail Model Post-Pandemic?
as more effectively manage its geographically dispersed distribution center inventories. It knows as much about me as I know about myself. Up to now, it has been able to satisfy customer needs for rapid...
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- 2011
- Working Paper
From Social Control to Financial Economics: The Linked Ecologies of Economics and Business in Twentieth Century America
By: Marion Fourcade and Rakesh Khurana
As the main producers of managerial elites, business schools represent strategic research sites for understanding the formation of economic practices and representations. This article draws on historical material to analyze the changing place of economics in American...
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Keywords:
Economics;
Practice;
Business Education;
Labor and Management Relations;
Decision Making;
Management Analysis, Tools, and Techniques;
Change;
Governing Rules, Regulations, and Reforms;
Finance;
Knowledge;
Production;
Business Conglomerates;
Education Industry;
United States
Fourcade, Marion, and Rakesh Khurana. "From Social Control to Financial Economics: The Linked Ecologies of Economics and Business in Twentieth Century America." Harvard Business School Working Paper, No. 11-071, January 2011.
- 09 Nov 2010
- First Look
First Look: November 9, 2010
primary customer? Decided whether shareholders, employees, or customers come first? Narrowed down which performance variables to track? Have you set creative boundaries? Are you generating creative tension? Are you promoting cooperation...
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Keywords:
Sean Silverthorne
- 19 Jul 2016
- First Look
July 19, 2016
might be appropriate to redesign (“refactor”) a system, to reduce what has been called “architectural debt.” Unfortunately, we lack robust data by which to evaluate the relationship between architectural design choices and system...
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Keywords:
Sean Silverthorne
- 2011
- Other Unpublished Work
Popularity Profiles: How Customers' Use of a Long-Tail Assortment Relates to their Service Retention
By: Anita Elberse and David A. Schweidel
Keywords:
Customer Relationship Management
- 06 Mar 2012
- First Look
First Look: March 6
impact on the link between diversity and bottom-line performance. As expected, minorities' negative assessments of their team's learning environment precipitate a negative relationship between diversity and performance, irrespective of...
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Keywords:
Sean Silverthorne
- 10 Jan 2017
- First Look
First Look at New Research: January 10, 2017
option, independent of the other side” needlessly limit its applicability, especially in the many bargaining relationships where BATNAs are inherently interdependent. Third, BATNAs are often mistakenly described mainly as “last resorts”...
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Keywords:
Sean Silverthorne
- 04 Sep 2018
- First Look
New Research and Ideas, September 4, 2018
poses to large corporations as well as the key activities the open innovation unit engages in to deal with them. In particular, it must manage relationships with various stakeholders to leverage the value of...
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Keywords:
Dina Gerdeman
- 2021
- Chapter
Multinationals' Need for State Protection: The Creation of the Swiss Investment Risk Guarantee in the 1960s
By: Sabine Pitteloud
This chapter focuses on the role of Industrie-Holding, the Federation of Swiss Industrial Multinational Companies, in the introduction of an investment risk guarantee during the 1960s. The chapter therefore contributes to a) the growing body of literature on how...
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Keywords:
Investments;
Multinational Companies;
Political Risk;
Business & Government Relations;
Investment;
Multinational Firms and Management;
Risk and Uncertainty;
Business and Government Relations;
Switzerland
Pitteloud, Sabine. "Multinationals' Need for State Protection: The Creation of the Swiss Investment Risk Guarantee in the 1960s." In Security and Insecurity in Business History: Case Studies in the Perception and Negotiation of Threats, edited by Mark Jakob, Nina Kleinöder, and Christian Kleinschmidt, 111–134. Baden-Baden: Nomos Verlagsgesellschaft, 2021.
- 06 Dec 2011
- First Look
First Look: Dec. 6
http://hbr.org/2011/12/the-ordinary-heroes-of-the-taj/ar/1 Taking Gender into Account: Theory and Design for Women's Leadership Development Programs Authors:Robin J. Ely, Herminia Ibarra, and Deborah Kolb Publication:Academy of Management...
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Keywords:
Sean Silverthorne
- March 2010 (Revised November 2014)
- Teaching Note
Pandora Radio: Fire Unprofitable Customers?
By: Willy Shih
Teaching Note for [610077].
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- June 2021
- Case
Akira Fukabori and Kevin Kajitani at avatarin (A) (Abridged)
By: Linda A. Hill and Emily Tedards
In 2016, Akira Fukabori and Kevin Kajitani, aeronautical engineers at All Nippon Airways Co., Ltd., began to wonder why, in a world of accelerating globalization and digital connectivity, those who lived in far-remote villages or impoverished urban areas could not...
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Keywords:
Agility;
Ecosystem;
Innovation Ecosystems;
Innovation;
Crowdsourcing;
XPRIZE;
Open Innovation;
Partnership;
Government;
Collaboration;
Co-creation;
Purpose;
Impact;
Social Impact;
Movement;
Organizational Behavior;
Organizational Ambidexterity;
Ambidexterity;
Culture;
Culture Change;
Global Teams;
Experimentation;
Space;
Space Industry;
Airline Industry;
Start-up;
Platform Business;
Platform Strategy;
Platform;
Digital;
Robotics;
Robots;
Avatar;
Telepresence;
Innovation Lab;
Mobility;
COVID-19;
Intrapreneurship;
Public-private Partnership;
Innovation and Invention;
Technological Innovation;
Partners and Partnerships;
Collaborative Innovation and Invention;
Alignment;
Leadership;
Leading Change;
Diversity;
Organizational Culture;
Change Management;
Strategy;
Entrepreneurship;
Digital Platforms;
Transportation Industry;
Aerospace Industry;
Japan
Hill, Linda A., and Emily Tedards. "Akira Fukabori and Kevin Kajitani at avatarin (A) (Abridged)." Harvard Business School Case 421-085, June 2021.
- April 2008
- Teaching Note
Exercise: Customer-Operator Letter Writing (TN)
By: Frances X. Frei
Teaching Note for [608126].
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- 2022
- Book
The Heart of Business (ハート・オブ・ビジネス)――「人とパーパス」を本気で大切にする新時代のリーダーシップ
By: Hubert Joly and Caroline Lambert
A remarkable turnaround by a leader with a remarkable philosophy: Find your noble purpose. Put people at the center. Unleash human magic.
"It was fall in Minnesota. It was getting cold and we were supposed to die." This is how Hubert Joly describes the early,... View Details
"It was fall in Minnesota. It was getting cold and we were supposed to die." This is how Hubert Joly describes the early,... View Details
Joly, Hubert, and Caroline Lambert. The Heart of Business (ハート・オブ・ビジネス)――「人とパーパス」を本気で大切にする新時代のリーダーシップ. 英治出版, 2022, Japanese ed.
- 02 Jun 2014
- Research & Ideas
Secrets to a Successful Social Media Strategy
favor of helping customers create and strengthen relationships with each other. These relationships are in exchange for the customers doing...
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Keywords:
by Carmen Nobel
- August 2000
- Article
Building Store Loyalty Through Store Brands
By: Marcel Corstjens and R. Lal
Corstjens, Marcel, and R. Lal. "Building Store Loyalty Through Store Brands." Journal of Marketing Research (JMR) 37, no. 3 (August 2000): 281–291.
- September 1994
- Teaching Note
Bose Corporation: The JIT II Program (A), (B), (C), (D), and Videotape TN
By: Roy D. Shapiro and Bruce Isaacson
Teaching Note for (9-694-001), (9-694-002), (9-694-003), (9-694-004), and (9-695-504).
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- 01 Jun 2020
- News
Post-Office
has been the inability for folks to be able to manage their personal family lives with kids studying at home. Not everybody has a setup where partners are able to split the work. But outside of that, there’s the benefits of lower stress...
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- August 2011 (Revised October 2011)
- Case
PureTech Ventures in 2011
By: Andrei Hagiu, Cesar Castro and Sarah Murphy
In early May 2011, Daphne Zohar, founder and managing partner of PureTech Ventures, a life science venture creation company in Boston, MA, was reviewing a term sheet she had just received from a venture capital (VC) firm for one of PureTech's portfolio companies. The...
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Keywords:
Business Ventures;
Business Startups;
Venture Capital;
Investment;
Innovation and Invention;
Negotiation;
Partners and Partnerships;
Science-Based Business;
Opportunities;
Boston
Hagiu, Andrei, Cesar Castro, and Sarah Murphy. "PureTech Ventures in 2011." Harvard Business School Case 712-419, August 2011. (Revised October 2011.)