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Show Results For
-
All HBS Web
(11,377)
- People (11)
- News (1,834)
- Research (7,965)
- Events (18)
- Multimedia (70)
- Faculty Publications (6,242)
- October 2023 (Revised February 2024)
- Case
Bizongo and e-B2B in India
By: Álvaro Rodríguez Arregui and Radhika Kak
Bizongo, an Indian e-B2B platform was co-founded by three college graduates in 2015 with the goal of creating the "Alibaba of India" when the B2B e-commerce landscape was practically non-existent. The founders saw a significant opportunity in connecting mid-sized...
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Keywords:
Business Startups;
Decision Choices and Conditions;
Entrepreneurship;
Digital Platforms;
E-commerce;
Business Strategy;
India
Rodríguez Arregui, Álvaro, and Radhika Kak. "Bizongo and e-B2B in India." Harvard Business School Case 824-100, October 2023. (Revised February 2024.)
- 16 Sep 2015
- News
Can Applied Economics Save Homeless Puppies?
- February 1994 (Revised May 1995)
- Case
Eastman Kodak Co.: Funtime Film
By: Robert J. Dolan
Eastman Kodak has suffered significant declines in film market share at the hands of lower priced branded producers and private label products. The case presents Kodak's proposal to launch a new economy brand of film to combat these rivals.
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Keywords:
Product Positioning;
Competition;
Price;
Product Launch;
Brands and Branding;
Consumer Products Industry
Dolan, Robert J. "Eastman Kodak Co.: Funtime Film." Harvard Business School Case 594-111, February 1994. (Revised May 1995.)
- July 2010
- Supplement
AdMob (B)
By: Mikolaj Jan Piskorski and David Chen
CEO is deciding between international expansion and increasing the number of publishers to strengthen the company's advantage in the mobile advertising industry. AdMob displayed advertising on global devices, and powered 6,000 websites and 1,000 applications, and...
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Keywords:
Advertising;
Capital;
Global Strategy;
Resource Allocation;
Product Positioning;
Competitive Strategy;
Expansion;
Mobile Technology;
Advertising Industry;
Telecommunications Industry
Piskorski, Mikolaj Jan, and David Chen. "AdMob (B)." Harvard Business School Supplement 711-407, July 2010.
- 09 May 2012
- Research & Ideas
Clayton Christensen’s “How Will You Measure Your Life?”
responded in a 2002 press release. "We have not seen a business model that is financially viable in the long term in this arena. Online rental services are 'serving a niche market.' " Netflix, on the other hand, thought this View Details
- August 2021 (Revised February 2022)
- Case
Northvolt: Making the World's Greenest Battery
By: Jurgen R. Weiss and Emilie Billaud
In 2021, the demand for lithium-ion batteries increased rapidly, particularly for electric vehicles. Anxious not to be reliant on Asian players, Europe was keen on developing its own home-grown capacity to control the value chain, maintain employment in Europe, and get...
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Keywords:
Electric Vehicles;
Lithium-ion Batteries;
Business Ventures;
Energy;
Green Technology;
Technological Innovation;
Growth and Development Strategy;
Competitive Advantage;
Transportation;
Supply Chain;
Globalized Markets and Industries;
Goals and Objectives;
Factories, Labs, and Plants;
Battery Industry;
Energy Industry;
Green Technology Industry;
Transportation Industry;
Europe;
Sweden;
Germany;
Poland
Weiss, Jurgen R., and Emilie Billaud. "Northvolt: Making the World's Greenest Battery." Harvard Business School Case 722-004, August 2021. (Revised February 2022.)
- 16 Jun 2009
- First Look
First Look: June 16
assets in its home base, it also opened up many opportunities abroad, including in Russia, one of the largest electricity markets in the world. The case outlines Enel's internationalization strategy and then...
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Keywords:
Martha Lagace
- March 2012
- Article
Enriching the Ecosystem
To remain a leader in innovation, the United States needs the support of foundational institutions that help seed, grow, and renew enterprises. Historically, these institutions-such as universities, venture creators, labor markets, and job-training programs-have tended...
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Keywords:
Innovation and Invention;
Organizations;
Research and Development;
Social and Collaborative Networks;
Growth and Development Strategy;
United States
Kanter, Rosabeth Moss. "Enriching the Ecosystem." Harvard Business Review 90, no. 3 (March 2012).
- Web
Named Fellowship Funds - Alumni
Boston-based business agility software company Catalant Technologies. Additionally, he is the coauthor of Reimagining Work: Strategies to Disrupt Talent, Lead Change, and Win with a Flexible Workforce, which lays out a vision and path for...
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- January 2023 (Revised April 2023)
- Case
Cobalt Robotics: Scaling Workplace Robotics
By: Jeffrey F. Rayport, Nicole Tempest Keller and Kyung Keun Park
Founded in 2016, Cobalt Robotics, based in Fremont, California, was a Robot-as-a-Service (RaaS) company that built autonomous workplace robots that were designed to replace or supplement human security guards. Outfitted with over 60 sensors, Cobalt robots patrolled...
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Keywords:
Information Infrastructure;
Disruptive Innovation;
Innovation and Invention;
Marketing Strategy;
Marketing Channels;
Customers;
Technology Industry;
United States;
California
Rayport, Jeffrey F., Nicole Tempest Keller, and Kyung Keun Park. "Cobalt Robotics: Scaling Workplace Robotics." Harvard Business School Case 823-096, January 2023. (Revised April 2023.)
- 2019
- Working Paper
Golden Opportunity? Voluntary Sustainability Standards for Artisanal and Small-scale Gold Mining and the United Nations Sustainable Development Goals
By: Kristin Sippl
While much is known about voluntary sustainability standards' contributions to certain issues in certain sectors, less is known about their contributions to the realization of the United Nations Sustainable Development Goals (SDGs). This paper helps balance the...
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Keywords:
Sustainability Standards;
Gold;
Certification;
Eco-labeling;
International Law;
Extractive Industries;
Fair Trade;
United Nations;
Sustainable Development;
Environmental Sustainability;
Standards;
Adoption;
Governance;
Global Range;
Luxury;
Mining Industry
Sippl, Kristin. "Golden Opportunity? Voluntary Sustainability Standards for Artisanal Mining and the United Nations Sustainable Development Goals." Harvard Business School Working Paper, No. 19-024, September 2018. (Revised April 2019. Revise and Resubmit.)
- March 2021 (Revised July 2021)
- Case
Resident
By: Jeffrey F. Rayport and Thomas O. Jones
Launched in 2016, Resident was a leading player in the direct-to-consumer bed-in-a-box mattress market, where it was one of at least 175 venture-backed companies competing in the space. By late 2020, it had realized over $500 million in revenue, profitability in the...
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Keywords:
Digital Marketing;
Business Growth and Maturation;
Operations;
Entrepreneurship;
Competitive Strategy;
Initial Public Offering;
Decisions;
Marketing Strategy;
Cash Flow;
Demand and Consumers
Rayport, Jeffrey F., and Thomas O. Jones. "Resident." Harvard Business School Case 821-090, March 2021. (Revised July 2021.)
- July 1993 (Revised June 2000)
- Case
Harlequin Romances-Poland (A)
By: John A. Quelch
Harlequin Enterprises, the world's leading publisher of series romances, has been particularly successful in Poland. The case explores some of the challenges/opportunities of doing business in Eastern Europe and the marketing mix elements necessary for success.
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Quelch, John A., and Nathalie Laidler. "Harlequin Romances-Poland (A)." Harvard Business School Case 594-017, July 1993. (Revised June 2000.)
- 04 May 2020
- Research & Ideas
Predictions, Prophets, and Restarting Your Business
media usage had declined among Americans less than 35 years old, and the only age group using Facebook more were people 55 or older, according to Edison Research.) As a marketing medium, online channels were cluttered and increasingly...
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Keywords:
by Frank V. Cespedes
- September 2021 (Revised June 2023)
- Case
Serving Bud Moore (A)
By: David G. Fubini and Patrick Sanguineti
In only his third year at a Leading Strategy Consulting Firm (LSC), Gregory Davis has been assigned to a select group tasked with advising General Motors (GM), one of the largest companies in the world by revenue, on how to reorganize their entire North American...
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Keywords:
Groups and Teams;
Decisions;
Relationships;
Cooperation;
Business and Stakeholder Relations;
Outcome or Result;
Restructuring
Fubini, David G., and Patrick Sanguineti. "Serving Bud Moore (A)." Harvard Business School Case 422-015, September 2021. (Revised June 2023.)
- February 2001 (Revised December 2002)
- Case
Marshall Field and the Rise of the Department Store
By: Nancy F. Koehn
Analyzes Marshall Field's efforts to develop a market for mass retailing in late 19th-century Chicago. Examines Chicago's expansion in the 1860s and, within this context, how Field struck out on his own to, build a wholesale and retail business. Concentrates on the...
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Keywords:
Fluctuation;
Industry Growth;
Corporate Strategy;
Entrepreneurship;
Brands and Branding;
Society;
Distribution Industry;
Retail Industry;
Chicago
Koehn, Nancy F. "Marshall Field and the Rise of the Department Store." Harvard Business School Case 801-349, February 2001. (Revised December 2002.)
- November 1991 (Revised October 1993)
- Supplement
British Airways: ""Go for It, America!"" Promotion (B)
Provides details on the results of the campaign for British Airways (BA) in terms of expenditure by BA, press coverage, effect on bookings, and effect on overall market share.
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Keywords:
Advertising Campaigns;
Cost Management;
Information Publishing;
Marketing Strategy;
Market Participation;
Aerospace Industry
Greyser, Stephen A. British Airways: ""Go for It, America!"" Promotion (B). Harvard Business School Supplement 592-050, November 1991. (Revised October 1993.)
- March 1999 (Revised December 2001)
- Background Note
Analyzing Consumer Perceptions
By: Robert J. Dolan
Describes the perceptual mapping techniques in a non-technical fashion. The procedure is useful for the depiction of the structure of the market. Discusses alternative methods, presents examples of each, and shows how the maps can be used in marketing decision making.
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Dolan, Robert J. "Analyzing Consumer Perceptions." Harvard Business School Background Note 599-110, March 1999. (Revised December 2001.)
- May 2020
- Article
Tackling Climate Change Requires Organizational Purpose
By: Rebecca Henderson and George Serafeim
Unchecked climate change presents a profound threat to economic growth and political stability but despite widespread public concern about the issue, global emissions of greenhouse gases have not declined. Indeed current “business as usual” predictions imply that...
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Keywords:
Corporate Purpose;
Purpose;
Sustainability;
Environment;
Climate Change;
Organizations;
Mission and Purpose;
Environmental Sustainability;
Strategy;
Leadership
Henderson, Rebecca, and George Serafeim. "Tackling Climate Change Requires Organizational Purpose." AEA Papers and Proceedings 110 (May 2020): 177–180.
- March 2001 (Revised November 2001)
- Case
Merrill Lynch HOLDRS
By: Andre F. Perold and Simon E. Brown
Exchange-traded funds (ETFs) and HOLDRS (Holding Company Depositary Receipts) represent recent and highly successful capital market innovations. HOLDRS closely approximates a buy-and-hold strategy, and Merrill Lynch believes the product has significantly lower taxes...
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Keywords:
Capital Markets;
Cost;
Stocks;
Financial Strategy;
Investment Funds;
Taxation;
Innovation and Invention;
Product;
Success;
Expansion
Perold, Andre F., and Simon E. Brown. "Merrill Lynch HOLDRS." Harvard Business School Case 201-059, March 2001. (Revised November 2001.)