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Show Results For
- All HBS Web
(21,625)
- People (39)
- News (4,725)
- Research (13,472)
- Events (125)
- Multimedia (356)
- Faculty Publications (11,117)
- 2023
- Working Paper
The Customer Journey as a Source of Information
By: Nicolas Padilla, Eva Ascarza and Oded Netzer
In the face of heightened data privacy concerns and diminishing third-party data access,
firms are placing increased emphasis on first-party data (1PD) for marketing decisions.
However, in environments with infrequent purchases, reliance on past purchases 1PD... View Details
Keywords: Customer Journey; Privacy; Consumer Behavior; Analytics and Data Science; AI and Machine Learning; Customer Focus and Relationships
Padilla, Nicolas, Eva Ascarza, and Oded Netzer. "The Customer Journey as a Source of Information." Harvard Business School Working Paper, No. 24-035, October 2023. (Revised October 2023.)
- Article
The Social Utility of Feature Creep
By: Debora V. Thompson and Michael I. Norton
Previous research shows that consumers frequently choose products with too many features that they later find difficult to use. Our research shows that this seemingly suboptimal behavior may in fact confer benefits when factoring in the social context of consumption.... View Details
Keywords: Impression Management; Social Influence; Conspicuous Consumption; Signaling; Product Features; Consumer Behavior; Information Technology; Experience and Expertise; Status and Position
Thompson, Debora V., and Michael I. Norton. "The Social Utility of Feature Creep." Journal of Marketing Research (JMR) 48, no. 3 (June 2011): 555–565.
- 01 Jun 2024
- News
Quantum Leap
of challenges lie ahead. Right now, for instance, qubits are so delicate and prone to error that no one can say, with any certainty, when reliable, all-purpose quantum computers will become a reality. And the competition to bring the... View Details
- 23 Oct 2024
- HBS Seminar
Rosa Ferrer, University of Pompeu Fabra and BSE
- 22 Nov 2010
- News
The Business of Weird: Why People Pay for Bizarre Experiences
- May 2014 (Revised January 2015)
- Case
Vaxess Technologies, Inc.
By: John A. Quelch and Margaret L. Rodriguez
In February 2014, Michael Schrader, chief executive of Vaxess Technologies, Inc., was assessing the startup health care company's 2014 marketing plan. On December 31st, 2013, Vaxess had obtained an exclusive license to a series of patents for a silk protein technology... View Details
Keywords: Vaccine; Cold Chain; Antigen; Temperature Controlled; Developing Markets; Immunization; Health Care and Treatment; Health Pandemics; Global Strategy; Supply Chain; Health; Health Industry; Medical Devices and Supplies Industry
Quelch, John A., and Margaret L. Rodriguez. "Vaxess Technologies, Inc." Harvard Business School Case 514-107, May 2014. (Revised January 2015.)
- January 2018
- Article
The Central and Unacknowledged Role of the U.S. Food and Drug Administration in the Design and Execution of Medical Device Pivotal Trials
By: Aaron V. Kaplan and Ariel D. Stern
The introduction of new medical devices has transformed cardiovascular care in recent decades. Devices, such as heart valves, pacemakers, stents, ventricular assist devices, and implantable defibrillators, have prolonged and improved the quality of life for millions of... View Details
Keywords: Health Testing and Trials; Business and Government Relations; Governing Rules, Regulations, and Reforms; Information Publishing; Medical Devices and Supplies Industry; United States
Kaplan, Aaron V., and Ariel D. Stern. "The Central and Unacknowledged Role of the U.S. Food and Drug Administration in the Design and Execution of Medical Device Pivotal Trials." JAMA Cardiology 3, no. 1 (January 2018): 5–6.
- 2011
- Case
CSCEC: Transformation and Development
By: F. Warren McFarlan, Donghong Li and Hong Zhang
In 2001, CSCEC, the largest residential building constructor in China, greeted its new General Manager, Wenjie Sun, who was the President of China Overseas, a Hong Kong-listed subsidiary of CSCEC. In the following 9 years, Sun strived to advance the transformation and... View Details
McFarlan, F. Warren, Donghong Li, and Hong Zhang. "CSCEC: Transformation and Development." Tsinghua University Case, 2011.
- 02 Sep 2013
- Research & Ideas
The Curse of Double-Digit Growth
are not unequivocally a club that one should strive to join," writes Werker in his April 2013 working paper, Learning from Double-Digit Growth Experiences, published by the International Growth Centre at the London School of... View Details
Keywords: by Kim Girard
- September 2014 (Revised September 2015)
- Case
Doing Business in Morocco
By: Jill Avery, Tonia Junker and Daniela Beyersdorfer
This case examines the challenges and opportunities of doing business in Morocco. It highlights Morocco's ongoing economic transformation in the decades leading up to 2014 in the context of its historical, political, and cultural background. The case summarizes some of... View Details
- Forthcoming
- Article
Passive Ownership and Price Informativeness
By: Marco Sammon
I show that passive ownership negatively affects the degree to which stock prices anticipate earnings announcements. Estimates across several research designs imply that the rise in passive ownership over the last 30 years has caused the amount of information... View Details
Keywords: Passive Ownership; ETFs; Market Efficiency; Price; Investment Funds; Stocks; Communication
Sammon, Marco. "Passive Ownership and Price Informativeness." Management Science (forthcoming). (Pre-published online September 17, 2024.)
- 21 Oct 2005
- Other Presentation
In Search of a Competitive Identity: Towards A Competitiveness Agenda for Colombia
This presentation draws on ideas from Professor Porter's articles and books, in particular, The Competitive Advantage of Nations (The Free Press, 1990), "The Microeconomic Foundations of Economic Development," in The Global Competitiveness Report 2005-06, (World... View Details
Porter, Michael E. "In Search of a Competitive Identity: Towards A Competitiveness Agenda for Colombia." Institute for Strategy and Competitiveness, Cartagena, Columbia, October 21, 2005.
- August 2004
- Article
Auctions of Homogeneous Goods with Increasing Returns: Experimental Comparison of Alternative "Dutch" Auctions
By: Elena Katok and A. E. Roth
Katok, Elena, and A. E. Roth. "Auctions of Homogeneous Goods with Increasing Returns: Experimental Comparison of Alternative "Dutch" Auctions." Management Science 50, no. 8 (August 2004): 1044–1063.
- 2012
- Case
Zhejiang Semir Garment Co., Ltd.
By: F. Warren McFarlan, Jie Jiao and Yuren Fang
With the rapid growth of China's economy and China's increasing integration into the global economy in the past two decades, China's leisure clothing and garment enterprises achieved a rapid rise and became an important competitive force confronting the foreign brands... View Details
McFarlan, F. Warren, Jie Jiao, and Yuren Fang. "Zhejiang Semir Garment Co., Ltd." Tsinghua University Case, 2012.
- 01 Jun 2023
- News
In Full Flower
At Bloom & Wild, delivering a joyful experience that fits through a letter-box door slot (Courtesy of Bloom & Wild Group) When Aron Gelbard (MBA 2009) cofounded London-based Bloom & Wild in 2013, he did so with a specific goal: to make... View Details
- October 2016
- Case
Triangulate: Stay, Pivot or Exit?
By: Thomas Eisenmann, Shikhar Ghosh and Christopher Payton
Sunil Nagaraj, Triangulate's founder had spent a few years trying to launch a dating application that matched users based on their behavior on social media. Based on input from advisors, the company changed its focus from a B2B site to a B2C dating site with a unique... View Details
Keywords: Early Stage; Pivot; Two Sided Markets; Business Model; Business Exit or Shutdown; Product Launch; Venture Capital; Failure; Internet and the Web; Entrepreneurship; Information Technology; Social and Collaborative Networks; United States; North America
Eisenmann, Thomas, Shikhar Ghosh, and Christopher Payton. "Triangulate: Stay, Pivot or Exit?" Harvard Business School Case 817-059, October 2016.
- 09 Oct 2019
- News
The Race for Space, and the Invasion of the Electric Scooters
- 08 Oct 2014
- Working Paper Summaries
The Federal Reserve’s Abandonment of Its 1923 Principles
- February 2006
- Case
Millions of Customers and the Search for a Business: the Challenge of IRC-Hispano
Like many online services, IRC-Hispano, the world's largest Spanish-language chat organization, has many customers but sees few revenues. As an association, its structure presents many limitations and hurdles to overcome involving investing in technology platform... View Details
Keywords: Customer Value and Value Chain; Decision Choices and Conditions; Digital Platforms; Technology Adoption; Internet and the Web; Organizational Structure; Technological Innovation; Revenue; Web Services Industry; Technology Industry; Spain
Martinez-Jerez, Francisco de Asis, Fernando de Barrajo, and Joshua Bellin. "Millions of Customers and the Search for a Business: the Challenge of IRC-Hispano." Harvard Business School Case 106-053, February 2006.
- 12 Apr 2022
- Blog Post
The Many Languages of Medicine to Impact Care Delivery
Diversity Innovation Hub, a Mount Sinai venture addressing social and structural determinants of health in NYC. Recently, Ted was named an HBS Kaplan Fellow and RISE Fellow. While on my pediatrics rotation... View Details