Filter Results
:
(15,010)
Show Results For
-
All HBS Web
(15,010)
- People (43)
- News (3,242)
- Research (8,908)
- Events (50)
- Multimedia (214)
- Faculty Publications (7,069)
Show Results For
-
All HBS Web
(15,010)
- People (43)
- News (3,242)
- Research (8,908)
- Events (50)
- Multimedia (214)
- Faculty Publications (7,069)
- September 2016
- Article
Do Display Ads Influence Search?: Attribution and Dynamics in Online Advertising
By: Pavel Kireyev, Koen Pauwels and Sunil Gupta
As firms increasingly rely on online media to acquire consumers, marketing managers feel comfortable justifying higher online marketing spending by referring to online metrics such as click-through rate (CTR) and cost per acquisition (CPA). However, these standard...
View Details
Kireyev, Pavel, Koen Pauwels, and Sunil Gupta. "Do Display Ads Influence Search? Attribution and Dynamics in Online Advertising." International Journal of Research in Marketing 33, no. 3 (September 2016): 475–490.
- April 2011
- Article
What Can We Learn from 'Great Negotiations'?
What can one legitimately learn-analytically and/or prescriptively-from detailed historical case studies of "great negotiations," chosen more for their salience than their analytic characteristics or comparability? Taking a number of such cases compiled by Stanton...
View Details
Keywords:
Learning;
International Relations;
History;
Agreements and Arrangements;
Negotiation Process;
Conflict and Resolution
Sebenius, James K. "What Can We Learn from 'Great Negotiations'?" Negotiation Journal 27, no. 2 (April 2011).
- November 1999
- Background Note
Recognizing Revenues and Expenses: Realized and Earned
By: Robert S. Kaplan
Describes a key concept in financial accounting: choosing an appropriate revenue recognition point. The accrual process requires revenue recognition and expense matching for reporting on the value creation process of companies. Describes the two key criteria for...
View Details
Keywords:
Accounting Audits;
Accrual Accounting;
Cost Accounting;
Budgets and Budgeting;
Revenue;
Profit;
Cost Management;
Value Creation;
Competitive Strategy;
Financial Statements;
Accounting Industry
Kaplan, Robert S. "Recognizing Revenues and Expenses: Realized and Earned." Harvard Business School Background Note 100-050, November 1999.
- 21 Feb 2008
- Working Paper Summaries
Do Legal Origins Have Persistent Effects Over Time? A Look at Law and Finance around the World c. 1900
- 16 Aug 2011
- First Look
First Look: August 16
PublicationsThe World Bank and Democratic Accountability: The Role of Civil Society Authors:Alnoor Ebrahim and Steve Herz Publication:Chap. 3 in Building Global Democracy? Civil Society and Accountable...
View Details
Keywords:
Sean Silverthorne
- 23 Nov 2015
- News
The secrets behind how CEO salaries are determined
- 14 Apr 2020
- Working Paper Summaries
Contractual Restrictions and Debt Traps
- 20 Jan 2022
- News
Three Steps to Help Companies Rebuild Trust During the Pandemic
- February 2016 (Revised May 2016)
- Case
Blue Origin, NASA, and New Space (A)
By: Matthew Weinzierl and Angela Acocella
Jeff Bezos, six years after starting a revolution in retailing with Amazon.com, turned his life-long passion for space into a start-up, Blue Origin. Blue (as it was called) was a part of the New Space industry, a collection of startup aerospace engineering companies...
View Details
Keywords:
Cost vs Benefits;
Partners and Partnerships;
Transportation;
Business Startups;
Government and Politics;
Business and Government Relations;
Aerospace Industry
Weinzierl, Matthew, and Angela Acocella. "Blue Origin, NASA, and New Space (A)." Harvard Business School Case 716-012, February 2016. (Revised May 2016.)
- 18 Jun 2019
- News
How to Scandal-Proof Your Company
- 16 Sep 2009
- News
Wall Street's New Gilded Age
- 02 Jan 2020
- News
British invasion: The UK fintechs taking on the US
- March 2019
- Article
Is There a Future for the Gas Network in a Low Carbon Energy System?
By: Conor Hickey, Paul Deane, Celine McInerney and Brian O' Gallachoir
This paper evaluates the potential low carbon opportunities for and challenges to the utilisation and financial
performance of Ireland's gas distribution network within a series of low carbon scenarios. There has been a
limited amount of academic literature published...
View Details
Keywords:
Decarbonization;
Investment;
Risk and Uncertainty;
Environmental Sustainability;
Demand and Consumers;
Energy Industry;
Utilities Industry;
Republic of Ireland
Hickey, Conor, Paul Deane, Celine McInerney, and Brian O' Gallachoir. "Is There a Future for the Gas Network in a Low Carbon Energy System?" Energy Policy 126 (March 2019): 480–493.
- 14 Nov 2016
- News
'The Content Trap' and the HBX Story
- November 2015 (Revised August 2016)
- Case
Unilever's New Global Strategy: Competing through Sustainability
In January 2009, when Paul Polman was appointed CEO of Unilever, he inherited a company in long-term decline at the beginning of a major global financial crisis. As the first outsider ever recruited to lead the company, Polman lost little time in challenging the...
View Details
Keywords:
Globalized Firms and Management;
Corporate Social Responsibility and Impact;
Competitive Strategy;
Environmental Sustainability;
Consumer Products Industry
Bartlett, Christopher A. "Unilever's New Global Strategy: Competing through Sustainability." Harvard Business School Case 916-414, November 2015. (Revised August 2016.)
- 02 Dec 2010
- News
Smaller Firms Still Hesitant to Hire
- Fall 2020
- Article
Competing on Customer Outcomes
By: Marco Bertini and Oded Koenigsberg
Customers ultimately want to pay for meaningful outcomes, not the products and services that presumably deliver them. Today, companies can be increasingly accountable for those outcomes with three kinds of technologically-enhanced revenue models. Adopt one to better...
View Details
Keywords:
Market Positioning;
Revenue Strategy;
Customer Satisfaction;
Marketing Strategy;
Business Model;
Value Creation
Bertini, Marco, and Oded Koenigsberg. "Competing on Customer Outcomes." MIT Sloan Management Review 62, no. 1 (Fall 2020).
- September 2007 (Revised September 2008)
- Case
Buildings and Energy
By: Forest L. Reinhardt and Nazli Uludere
Presents data on opportunities to conserve energy in buildings, which account for about a third of all energy use. Encourages readers to think about the impediments to energy efficiency in the buildings sector and the ways in which entrepreneurs can profitably surmount...
View Details
Keywords:
Buildings and Facilities;
Energy Conservation;
Construction;
Entrepreneurship;
Investment;
Innovation and Invention;
Performance Efficiency;
Environmental Sustainability;
Construction Industry
Reinhardt, Forest L., and Nazli Uludere. "Buildings and Energy." Harvard Business School Case 708-024, September 2007. (Revised September 2008.)
- 29 Mar 2023
- News
Know Your HBS Staff: Jo Wisch
- January 2008 (Revised January 2009)
- Case
The Armstrong Investigation
By: David Moss and Eugene Kintgen
In the early 20th century, public outrage at certain life insurance practices led to an investigation in New York State that threatened to curtail growth in the industry. Charles Evans Hughes guided the four-month-long Armstrong Investigation, which made startling...
View Details
Keywords:
Crime and Corruption;
Annuities;
Insurance;
Governing Rules, Regulations, and Reforms;
Insurance Industry;
New York (state, US)
Moss, David, and Eugene Kintgen. "The Armstrong Investigation." Harvard Business School Case 708-034, January 2008. (Revised January 2009.)