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- All HBS Web
(905)
- News (133)
- Research (661)
- Events (5)
- Multimedia (8)
- Faculty Publications (439)
- Web
Geography of Care - Institute For Strategy And Competitiveness
more complex medical conditions and patient segments in order to access expertise, facilities and services to enable high-value care Rural and community hospitals can take on new roles through affiliation View Details
- Web
Research - Behavioral Finance & Financial Stability
Info Segmented Arbitrage By: Adi Sunderam , Emil Siriwardane & Jonathan Wallen NOV 2021 Financial intermediaries play a key role in determining asset prices. The authors use arbitrage activity in equity, fixed income, and foreign exchange... View Details
- 16 May 2013
- HBS Seminar
Robert Gierkink, Chairman, Datalogix
- Web
Social Enterprise - Faculty & Research
of Rockefeller Philanthropy Advisors (RPA), evaluated her client’s philanthropy project and its mediocre performance. RPA was a segment of the Rockefeller Family Office’s Philanthropy Department, becoming an independent charity in 2002.... View Details
- 01 Mar 2024
- News
Case Study: Testing the Waters
says, and boost brand awareness and its existing distribution channels. But not having a portfolio of innovative products in the pipeline feels risky to Picasso. She sees two other good options for innovation: 1. Focus on the same customer View Details
- January 2020
- Case
Banorte Móvil: Data-Driven Mobile Growth
By: Ayelet Israeli, Carla Larangeira and Mariana Cal
In mid-2019, Carlos Hank was deliberating over the results for Banorte Móvil—the mobile application for Banorte, Mexico’s most profitable and second-largest financial institution. Hank, who had been appointed as Banorte´s Chairman of the Board in January 2015, had... View Details
Keywords: Data Analytics; Customer Lifetime Value; Financial Institutions; Mobile and Wireless Technology; Growth and Development Strategy; Customers; Technology Adoption; Communication Strategy; Banking Industry; Mexico; Latin America
Israeli, Ayelet, Carla Larangeira, and Mariana Cal. "Banorte Móvil: Data-Driven Mobile Growth." Harvard Business School Case 520-068, January 2020.
- 01 Oct 2007
- Research & Ideas
Encouraging Dissent in Decision-Making
notion that a large segment of consumers might prefer automobiles that were safe and fuel-efficient. Coca-Cola ignored evidence that "New Coke" would fizzle and launched it anyway. Companies in the mechanical-watch and... View Details
Keywords: by Garry Emmons
- 16 Apr 2001
- Research & Ideas
Breaking the Code of Change
Theory O change, Scott Paper operated in a highly competitive, cyclical, capital-intensive global industry. Like Champion International, it operated in two different segments of the paper industry and had several businesses in markets... View Details
Keywords: by Michael Beer & Nitin Nohria
- Web
Confronting Climate Change - Business & Environment
segments of the business community have opposed government action on climate change. More recently, some companies have begun advocating for government policies to address climate change. Electricity Shifting to sustainable electricity... View Details
- 19 Apr 2010
- Research & Ideas
The History of Beauty
the hottest segments of the global industry, with estimated sales of $7 billion. In recent years, natural products companies like The Body Shop and Bare Escentuals, the San Francisco company that has built the minerals-based cosmetic... View Details
- March 2019
- Case
HOPI: Turkey's Shopping Companion
By: Sunil Gupta, Donald Ngwe and Gamze Yucaoglu
The case opens in 2017 as Onur Erbay, CEO of HOPI, a multi-vendor loyalty platform, is contemplating a critical decision. The case chronicles the origins of Boyner Group, the parent company of HOPI and a major retailer in Turkey, and development of retail and customer... View Details
Keywords: Loyalty Programs; Multi-vendor Platform; Retail; Big Data; Customer Relationship Management; Mobile and Wireless Technology; Business Model; Analytics and Data Science; Competitive Strategy; Decision Making; Applications and Software; Digital Platforms; Technology Industry; Retail Industry; Turkey
Gupta, Sunil, Donald Ngwe, and Gamze Yucaoglu. "HOPI: Turkey's Shopping Companion." Harvard Business School Case 519-057, March 2019.
- 16 Jun 2020
- Research & Ideas
Your Customers Have Changed. Here's How to Engage Them Again.
services. Firms whose customer demand for their core products and services has decreased need to find new customers for new products and services in segments experiencing steep increases in demand. Thus, Dyson, GM, Ford, Volkswagen, and... View Details
- Web
Health Care - Faculty & Research
21-23% for the commercial segment relative to Medicare Advantage in the year after introduction, but do not differentially impact net-of-rebate prices, at least in the short-run. To quantify the equilibrium price effects of coupons, we... View Details
- Web
Research - Private Capital Project
industries experiencing abnormally high VC or IPO activity subsequently see higher default rates, higher segment exits by conglomerates,... September 2022 (Revised January 2023) Case York Capital CLOs and WorldStrides International By:... View Details
- August 2006 (Revised February 2009)
- Case
Tanishq: Positioning to Capture the Indian Woman's Heart
By: Das Narayandas and Kerry Herman
The firm has to choose between an established brand, Tanishq, and a new skunkworks brand, GoldPlus, to go after the Indian plain gold jewelry market: Tanishq, initially targeted at a western customer, has undergone strategic retooling and has currently been... View Details
Keywords: Customers; Brands and Branding; Product Positioning; Segmentation; Apparel and Accessories Industry; India
Narayandas, Das, and Kerry Herman. "Tanishq: Positioning to Capture the Indian Woman's Heart." Harvard Business School Case 507-025, August 2006. (Revised February 2009.)
- 24 Apr 2023
- HBS Case
What Does It Take to Build as Much Buzz as Booze? Inside the Epic Challenge of Cannabis-Infused Drinks
use bespoke strategies to navigate the splintered regulations. Are there ripe customer segments waiting to be tapped? Cann has prioritized larger marketing campaigns with the goal of raising overall awareness, but with mixed results.... View Details
- 2015
- Report
Clusters and Regional Economies: Implications for the Great Lakes - St. Lawrence Region
By: Christian H.M. Ketels
The Great Lakes – St. Lawrence Region, covering eight U.S. states and two Canadian provinces located around the lakes and waterways that have given this region its name, is what economic developers call a 'macro region'. It is an area of intensive economic interaction... View Details
Keywords: Clusters; Regional Policy; Great Lakes; Economic Development; Industry Clusters; Economy; Canada; United States
Ketels, Christian H.M. "Clusters and Regional Economies: Implications for the Great Lakes - St. Lawrence Region." Report, Conference of Great Lakes and St. Lawrence Governors and Premiers, Chicago, IL, August 2015.
- Web
Research Design - Impact Investments
have identified a universe of over 13,000 portfolio companies of more than 400 impact investors. This research enables the segmentation and analysis of the impact investing universe at a previously unprecedented level of depth and scope.... View Details
- Web
Alternative Investments Course | HBS Online
Highlights How Is Private Equity Funded? Three Segments of PE Should BC Partners Exit? Show Hide Details Concepts Introduction to Private Equity Venture Capital Growth Equity Buyouts Private Equity Wrap-up Featured Exercises Calculate the... View Details
- 09 Mar 2003
- Research & Ideas
Six Keys to Building New Markets by Unleashing Disruptive Innovation
and disruptive opportunities; the "schools of experience" theory informs hiring decisions. 4. Don't try to change your customers—help them. Faulty market segmentation schemes help to explain the stunningly high rate of failure... View Details