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All HBS Web
(488)
- People (2)
- News (186)
- Research (237)
- Events (2)
- Multimedia (7)
- Faculty Publications (86)
- 13 Jan 2009
- First Look
First Look: January 13, 2009
order when should DVDs are rented before want DVDs. Specifically, a 1.3% increase in the probability of a reversal in preferences (from a baseline rate of 12%) ensues if the first of two sequentially rented movies has more should and...
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Martha Lagace
- 01 Jun 2016
- News
How Do We Win the Cyberwar?
“The fire is at this end. Why flood the room?” That’s what Sony Pictures did. When hackers broke into the movie studio’s network in 2014—inflicting a reported $35 million in IT damages—administrators at Sony just shut the whole network...
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Dan Morrell; illustrations by Victo Ngai
- 29 Oct 2007
- HBS Case
Marketing Maria: Managing the Athlete Endorsement
interest to Harvard Business School professor Anita Elberse, be they a movie legend or a third baseman. She wrote the Sharapova case with Margarita Golod (HBS MBA '07) to study and frame classroom discussions on a favorite field of...
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- 25 Sep 2006
- Research & Ideas
How Software Platforms Revolutionize Business
videogame consoles are no longer just gaming platforms, they are gateways to a variety of digital content, including DVD movies and Internet video for the gamer and advertising and other promotional opportunities for the advertiser....
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- 15 Apr 2017
- News
Bringing Markets to Myanmar
the scene for what happened next, because we took an hour long flight over vast remote green plains with barely any village in sight and landed several miles from a fairly large clump of ultramodern buildings, which looked like a Florida View Details
- 12 Mar 2014
- Research & Ideas
Entrepreneurship and Multinationals Drive Globalization
drivers of an international consumer culture. Beauty companies formed an important component of a wider business ecosystem, which included movie studios, pageant organizers, and fashion magazines. Yet the process of homogenization,...
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- 15 Mar 2011
- First Look
First Look: March 15
should the company adopt to protect their intellectual property? How much should the company invest in anti-piracy initiatives? Should releases be restricted only to more secure digital screens? Should the company be concerned about the frequent comparisons of the...
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Sean Silverthorne
- 29 Apr 2008
- First Look
First Look: April 29, 2008
and even remade as movies have come to dominate mainstream media content. At media giant Sony, Ken Munekata, CEO of Sony Pictures Entertainment (SPE), and Atsushi Fukuda, President of Sony Digital Entertainment (SDE), are attempting to...
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Martha Lagace
- 02 Jun 2021
- News
On the Road Less Traveled
seemed to me that it didn't do me any good to take pity on myself or to say, woe is me. I just kept saying, what's next. And how am I going to get through this? So I developed a survivor mentality. And the moral compass really in those days, between the nuns and the...
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- 25 Feb 2020
- News
Alumni and Faculty Books for March 2020
Straus Professor of Business Administration MIT Press Have you logged into Facebook recently? Searched for something on Google? Chosen a movie on Netflix? If so, you've probably been an unwitting participant in a variety of...
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- 15 Dec 2015
- First Look
December 15, 2015
theatrical exhibition chain in the United States, many people in the U.S. were mystified. Unlike China where theatrical exhibition was experiencing rapid growth, the U.S. market was viewed as mature, and rapidly changing technology was giving consumers a widening range...
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Carmen Nobel
- 01 Mar 2019
- News
The Fight Beyond
the family’s flagship Glencoe Mills. Green’s genial manner and deep southern roots invited frequent comparisons to the character of Ashley Wilkes from the acclaimed 1930s book and movie Gone with the Wind. But Wilkes was a stereotypical,...
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- 06 May 2008
- First Look
First Look: May 6, 2008
of two sequentially rented movies has more should and fewer want characteristics than the second film. Similarly, we also predict and find that should DVDs are held significantly longer than want DVDs within-customer. Finally, we find...
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Martha Lagace
- 15 Jun 2021
- News
Alumni Achievement Awards 2021
Making A Beautiful Planet was the most important thing I did as an astronaut, because so many people have seen it as an IMAX movie and will see it in the future. I came away from that experience thinking, you know, all is not lost. Earth...
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- 01 Dec 2020
- News
The Camel and the Unicorn
unquenchable appetite for growth and capital. You might remember this scene from 2010’s The Social Network: Movie clip That was a fictionalized telling of Facebook’s rise, but those numbers are real. Silicon Valley produced 32 unicorns in...
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- 19 May 2016
- Research Event
Crowdsourcing, Patent Trolls, and Other Research Insights Highlighted at Harvard Business School Symposium
be able to help,” Walsh said. It’s not quite what is portrayed in movies such as Iron Man, where ordinary people are given superhuman strength. “From an engineering point of view, this is extremely hard Soft wearable robots don’t give...
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by Dina Gerdeman & Carmen Nobel
- 01 Sep 2009
- News
Read All About It!
the 1930s, for example, per-person movie ticket sales were seven times higher than at the end of the 1990s. Fox Photos/Getty Images In the sweep of U.S. history, consumption had been a force for great change. Much of this change played...
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- 16 Aug 2016
- First Look
August 16, 2016
coverage of shark ‘attacks’ and by highlighting shark-on-human violence in popular movies and documentaries. In this study, we investigate another subtler yet powerful factor that contributes to this fear: the ominous background music...
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Sean Silverthorne
- 21 May 2020
- Research & Ideas
Fighting the COVID Blues: Advice from Business Research
example, buying a ping-pong table, TV, or online movie subscription for the family to enjoy together might make you happier than purchasing a phone to use by yourself, he says. Also, the research shows spending money on other people makes...
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by Dina Gerdeman and Danielle Kost
- 01 Sep 2024
- News
Back to School
you get used to losing—a lot. You also learn how to read people. It’s not like some guy twists an Oreo, like John Malkovich’s character in the movie Rounders, but there’s valuable information if you are paying attention. My goal is to...
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