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Show Results For
- All HBS Web
(951)
- News (209)
- Research (592)
- Events (1)
- Multimedia (1)
- Faculty Publications (165)
- 19 Sep 2016
- Research & Ideas
Why Isn't Business Research More Relevant to Business Practitioners?
journals. “Academic research can be helpful, but it tends to be overly complex, hard to digest, and not backed by real quantitative insights from customer populations or engagements,” says Neale-May, executive director of the Chief... View Details
- 22 Jul 2019
- Book
How to Be a Digital Platform Leader
developing customers on each side of the platform, it can still lose out. A great example was Microsoft’s failed efforts in smartphones. Microsoft built a very good operating system for smartphones, but it could not crack the market... View Details
Keywords: by Martha Lagace
- 13 Apr 2016
- Research & Ideas
Why Your Company Wants to be a 'Cognitive Referent' (Hint: SpaceX)
mature industries, nascent markets offer little certainty and plenty of ambiguity—undefined customers, unclear products or features, uncertain customer demand, and even an ill defined set of competitors. Yet, for these startups to have... View Details
- 13 Oct 2009
- Research & Ideas
7 Lessons for Navigating the Storm
learning new tricks, I believe that new media is reshaping the way that human beings communicate, so I'm eager to spend more time engaging with people online. Lastly, I look forward to spending even more time with my family. Penny and I... View Details
Keywords: by Martha Lagace
- 04 May 2021
- Blog Post
Asian American Pacific Islander Heritage Month at HBS
from our respective ethnic languages. We all saw each other as one community, absorbing each other’s cultures and customs while throwing jokes at one another. When I first came to the U.S. more than a decade ago for college, it was... View Details
- Web
Organizational Behavior Awards & Honors - Faculty & Research
Académiques in 2019. Julie Battilana : Received the 2019 Robert F. Greenhill Award. Alexandra C. Feldberg : Winner of the 2019 Harvard Business School Doctoral Programs Dean's Award. Boris Groysberg : The Five Bestselling MIT Sloan Management Review Articles of 2019... View Details
- 02 Jun 2014
- Research & Ideas
Excerpt: ‘A Social Strategy’
immediate benefits that made it easy to justify future investments into using social channels to power the company's strategy. It also stands in marked contrast to the firms pursuing the first approach, which sought to engage with View Details
- 21 Mar 2004
- Research & Ideas
Loyalty: Don’t Give Away the Store
Frequent shopping programs that reward customers with discounts or other perks are commonplace in grocery stores, but many are not as effective in influencing buying behavior as they could be, argues HBS professor Rajiv Lal. "The... View Details
- 19 May 2014
- Research & Ideas
Why Companies Should Compete for Your Privacy
data—in some cases in exchange for free services or lower prices—as well as firms that pledge to keep a lid on people's information, but often charge consumers higher prices. Firms competing with privacy tend to benefit from engaging in... View Details
- 02 May 2011
- Research & Ideas
Casino Payoff: Hands-Off Management Works Best
customers if they think it will result in more business down the line. You can see this in lots of different settings." Though Campbell, Martinez-Jerez, and Epstein found that tightly monitoring employees significantly reduces the amount... View Details
- 06 Jun 2012
- What Do You Think?
Is Something Wrong with the Way We Work?
created by customers and clients and their increasing expectations that we be available day and night. Even more can be laid at the feet of leadership. But ultimately the primary culprit is us. That's my sense of the comments concerning... View Details
- 03 Dec 2007
- Research & Ideas
Authenticity over Exaggeration: The New Rule in Advertising
Media Wise That sort of approach isn't possible in today's media-rich world—and probably wouldn't be very effective anyway. "It's more like the Vietnam War now," Deighton continues. "The ideas have to belong to the people you're attempting to View Details
- 01 Jun 2008
- News
Understanding the Digital Frontier
Web 2.0 opportunities for your firm are endless. Managers can engage with customers via blogs (caution: they take much more time than you think). Victoria’s Secret and thousands of other firms have highly... View Details
- 16 Sep 2015
- News
Rethink pricing to create shared—and expanded—value
prices, everyone benefits.” Pricing sends a loud message, and missteps can bring swift retribution from consumers, as when Bank of America tried to charge a $5 monthly debit card fee. Gourville outlines five pricing principles by which firms can View Details
- 05 Jun 2014
- Research & Ideas
Fixing the ‘I Hate Work’ Blues
like partners and coaches than bosses and controllers in the traditional sense. Finally, the most senior executives in the organization should be engaged every day with the first-line: working with them in the marketplace and in View Details
Keywords: by Bill George
- 01 Jun 2017
- News
Inbox: From Das’s Desk
research has focused on various aspects of customer management in B2B contexts, including customer selection and portfolio management; managing a spectrum of customer... View Details
Keywords: Das Narayandas
- 11 Oct 2004
- Research & Ideas
Four Ways to Create Lasting Change
understanding and built buy-in for the initiative, but it clearly engaged people emotionally. Now, they had vivid stories to tell and they had personal feelings of disappointment and frustration that they did not want View Details
Keywords: by Martha Lagace
- 01 Mar 2018
- News
What I Do: Philippe Hellich (MBA 1996)
Founded in Sweden in 1943, IKEA is the world’s largest furniture retailer, outfitting dorm rooms and designer homes around the globe. A company that engages nearly a billion customers every year and employs... View Details
- 17 Nov 2020
- In Practice
How Retailers Can Thrive in a Shopping Season Like No Other
the last day! We will continue to see a decoupling between the way orders are fulfilled and the way customers engage with brands. On the customer side, retailers and brands... View Details
- 12 PM – 1 PM EDT, 01 Nov 2016
- Webinars: Trending@HBS
Leadership in the Digital Era
Digital technologies have revolutionized relationships, and leadership is no exception. To be truly engaged, effective leaders must harness the power of digital communications and branding rather than remain on the sidelines, frozen by fear and the unknown. The key is... View Details