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  • 2024
  • Working Paper

The Revised-Is-Quality Heuristic: Why Consumers Prefer Products Labeled as Revised

By: Ximena Garcia-Rada, Leslie K. John, Ed O’Brien and Michael I. Norton
From downloading never-ending updates to tracking ever-newer releases, consumers today are surrounded by revised products that purport to have improved upon their predecessors. Seven experiments examine when and why consumers rely on a “revised-is-quality”... View Details
Keywords: Product Change; Versioning; Expectancy Effects; Heuristics; Intuitive Processing; Product Marketing; Change; Perception; Consumer Behavior
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  • February 2011
  • Article

It's the Recipient That Counts: Spending Money on Strong Social Ties Leads to Greater Happiness Than Spending on Weak Social Ties

By: Lara B. Aknin, Gillian M. Sandstrom, Elizabeth W. Dunn and Michael I. Norton
Previous research has shown that spending money on others (prosocial spending) increases happiness. But, do the happiness gains depend on who the money is spent on? Sociologists have distinguished between strong ties with close friends and family and weak... View Details
Keywords: Happiness; Relationships; Philanthropy and Charitable Giving
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  • 07 Feb 2012
  • First Look

First Look: February 7

Small, Devin G. Pope, and Michael I. Norton Publication:Social Psychological and Personality Science (forthcoming) Abstract We document an age penalty in racial discrimination:... View Details
Keywords: Sean Silverthorne
  • Article

How Elastic Are Preferences for Redistribution? Evidence from Randomized Survey Experiments

By: Ilyana Kuziemko, Michael I. Norton, Emmanuel Saez and Stefanie Stantcheva
We analyze randomized online survey experiments providing interactive, customized information on U.S. income inequality, the link between top income tax rates and economic growth, and the estate tax. The treatment has large effects on views about inequality but only... View Details
Keywords: Income; Taxation; Economic Growth; United States
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  • 19 Feb 2013
  • First Look

First Look: Feb. 19

government institutional development influences the extent to which CSR communications are symbolically decoupled from substantive CSR activities. Our database includes all CSR reports issued by the approximately 1,600 publicly listed... View Details
Keywords: Sean Silverthorne
  • 26 Aug 2014
  • First Look

First Look: August 26

behaviors associated with building social capital influence individuals' psychological experiences and work outcomes. August 2014 Child Development Why We Think We Can't Dance: Theory of Mind and Children's Desire to Perform By: Chaplin, Lan Nguyen, and View Details
Keywords: Sean Silverthorne
  • 01 Jun 2006
  • News

Faculty Books

Create Corporate Synergies by Robert S. Kaplan and David P. Norton (DBA ’73) (HBS Press) Professor Kaplan and his colleague apply their Balanced Scorecard management system to corporate-level strategy,... View Details
Keywords: Business Schools & Computer & Management Training; Educational Services
  • 06 Apr 2010
  • First Look

First Look: April 6

activities increase the monitoring costs and the credit risk faced by banks and, in turn, raise the cost of debt for the borrower. Working Papers A New Model of Integrity: The Missing Factor of Production (PDF file of Keynote and... View Details
Keywords: Martha Lagace
  • 15 Feb 2011
  • First Look

First Look: Feb. 15

micro-foundations of market legitimization and on the role of morals in sustaining professional jurisdictions. A Temporal View of the Costs and Benefits of Self-Deception Authors:Zoë Chance, Michael I.... View Details
Keywords: Sean Silverthorne
  • 11 Sep 2018
  • First Look

New Research and Ideas, September 11, 2018

thereby contributes to the theory of positive optimal taxation. Publisher's link: https://www.hbs.edu/faculty/Pages/item.aspx?num=54934 Surfacing the Submerged State: Operational Transparency Increases Trust in and Engagement with Government By: Buell, Ryan W., Ethan... View Details
Keywords: Dina Gerdeman
  • Research Summary

Mastering Strategy Execution

By: Robert Simons

Professor Robert Simons’ research encompasses three areas of management accountability that are the foundation for successful strategy execution: organization design, performance measurement and control, and risk management. In addition, Simons is interested in the... View Details

  • 05 Apr 2011
  • First Look

First Look: April 5

  PublicationsThe Labor Illusion: How Operational Transparency Increases Perceived Value Authors:Ryan W. Buell and Michael I. Norton Publication:Management Science... View Details
Keywords: Sean Silverthorne
  • February 2015 (Revised September 2016)
  • Teaching Note

Making stickK Stick: The Business of Behavioral Economics

By: Leslie K. John and Michael Norton
Email mking@hbs.edu for a courtesy copy.

This Teaching Note explains the theory of the case and teaching plan for the case: Making sticK Stick: The Business of Behavioral Economics (514019). The case focuses on a... View Details
Keywords: Behavioral Economics; Behavior Change; B2B Vs. B2C; Human Resource Management; Marketing Of Innovations; Health ＆ Wellness; Weight Loss; Charitable Giving; Marketing; Consumer Behavior; Entrepreneurship; Internet and the Web; Health; Business Model; Sales; Human Resources; Health Industry; United States
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  • Article

Men as Cultural Ideals: Cultural Values Moderate Gender Stereotype Content.

By: Amy Cuddy, Elizabeth Baily Wolf, Peter Glick, Susan Crotty, Jihye Chong and Michael I. Norton
Four studies tested whether cultural values moderate the content of gender stereotypes, such that male stereotypes more closely align with core cultural values (specifically, individualism vs. collectivism) than do female stereotypes. In Studies 1 and 2, using... View Details
Keywords: Gender Stereotypes; Stereotype Content; Individualism; Collectivism; Prejudice and Bias; Values and Beliefs; Culture; Gender
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  • 28 Oct 2008
  • First Look

First Look: October 28, 2008

Race and Seeming Racist? Evaluating Strategic Colorblindness in Social Interaction Authors:Evan P. Apfelbaum, Samuel R. Sommers, and Michael I. Norton Publication:Journal of... View Details
Keywords: Martha Lagace
  • Article

Temporal View of the Costs and Benefits of Self-Deception

By: Zoe Chance, Michael I. Norton, Francesca Gino and Dan Ariely
Researchers have documented many cases in which individuals rationalize their regrettable actions. Four experiments examine situations in which people go beyond merely explaining away their misconduct to actively deceiving themselves. We find that those who exploit... View Details
Keywords: Hindsight Bias; Lying; Motivated Reasoning; Self-enhancement; Social Psychology; Perception; Performance Expectations
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  • 2010
  • Chapter

Feeling Good about Giving: The Benefits (and Costs) of Self-interested Charitable Behavior

By: L. Anik, L. B. Aknin, M. I. Norton and E. W. Dunn
While lay intuitions and pop psychology suggest that helping others leads to higher levels of happiness, the existing evidence only weakly supports this causal claim: research in psychology, economics, and neuroscience exploring the benefits of charitable giving has... View Details
Keywords: Advertising; Cost vs Benefits; Philanthropy and Charitable Giving; Outcome or Result; Relationships; Research; Behavior; Happiness; Motivation and Incentives
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  • 11 Dec 2007
  • First Look

First Look: December 11, 2007

collection will be of great interest to scholars of entrepreneurship, international business and business history. Psychology and Experimental Economics: A Gap in Abstraction Authors:Dan Ariely and Michael View Details
Keywords: Martha Lagace
  • 28 Jan 2014
  • First Look

First Look: January 28

Populations By: Gray, Kurt, David G. Rand, Eyal Ert, Kevin Lewis, Steve Hershman, and Michael I. Norton Abstract—Psychological explanations of group genesis often require... View Details
Keywords: Sean Silverthorne
  • 01 Mar 2018
  • News

Money (Actually) Can Buy Happiness

Professor Michael Norton and Assistant Professor Ashley Whillans (image by John Ritter) People aren’t very good at predicting what will make them happy, say Professor View Details
Keywords: April White