airlines - Publications - Faculty & Research

10 Oct 2007
Research & Ideas

“Blank” Inside: Branding Ingredients

aftermarket. Think cars with Michelin tires, Dolby stereo systems and Champion spark plugs. Today, the most impressive—and unlikely—ingredient brand promises to be the Boeing 787. On July 8, 2007, Boeing unveiled the 787 to the public. Over 650 orders have already been... View Details

Keywords: by John Quelch; Aerospace; Consumer Products

30 Jan 2019
What Do You Think?

Who Will Measure up to These Two Remarkable Leaders?

Summing Up: Which Schools Will Produce the Next Generation of Transformative Leaders? This month’s column featured two leaders who were able to build organizations that literally transformed the mutual fund and airline industries. In the... View Details

Keywords: by James Heskett; Air Transportation; Financial Services

01 Apr 2000
News

The World at a Click

services for leisure and small-business travelers. Consumers enjoy one-stop shopping for airline tickets, car rentals, vacation packages, hotels, and cruises, as well as a wealth of travel news and merchandise. "Preview Travel and... View Details

Keywords: Margie Kelly

12 Dec 2017
News

Hal (MBA 1968) and Diane Brierley

airline loyalty program. Brierley and his wife, Diane, who have called Dallas home for 30 years, have given regularly to HBS since his graduation, supporting the HBS Fund for Leadership and Innovation and creating both a professorship and... View Details

01 Dec 1999
News

Buffett Preaches Investment Discipline

airlines filed for bankruptcy. "You've got to think where the competitive dynamics of a business or industry are going to lead over time," Buffett said. "What causes unusual profitability," he emphasized, "is not demand or a great idea,... View Details

10 Jul 2000
Research & Ideas

Privatization and the New European Economy

From France to Italy, Germany to Denmark, chances are good that if you pick a country in Europe, you can match it with its state-owned airline. But as Europe unites, barriers come down, and competition heats up, cross-border mergers have become fair game for View Details

Keywords: by James E. Aisner; Air Transportation; Transportation

19 Nov 2018
Sharpening Your Skills

E-Santa: Is Retail Ready for Digital Christmas?

increasingly important tool in the online retailer's marketing arsenal, but profit is lost when not done right. Research Papers Opportunistic Returns and Dynamic Pricing: Empirical Evidence from Online Retailing in Emerging Markets Dynamic pricing is widely applied in... View Details

Keywords: by Sean Silverthorne; Retail

Elmer A. Sperry

A prolific inventor, Sperry was instrumental in creating technological advances in navigation. He invented gyroscopic compasses and stabilizers that became fundamental components for both ships and airplanes. His inventions were adopted by the United States Navy and... View Details

Keywords: Fabricated Goods

Donald W. Nyrop

After a distinguished career in law, which led him to the top positions at both the Civil Aeronautics Board and the Federal Aviation Administration, Nyrop joined the ailing Northwest Airlines with hopes of turning it around. Instituting... View Details

Keywords: Transportation

Robert L. Crandall

Crandall is credited with several innovations in the airline industry including introducing the original “Super Saver” fares, launching the first frequent flyer program, and developing the first yield management system for maximizing... View Details

Keywords: Transportation

23 Jul 2016
News

The Art of Persuasion

When Radhika Piramal (MBA 2006) returned to India in 2009, she noted two developing trends with direct implications for VIP Industries, her family’s luggage and bag business. First, air traffic was increasing rapidly with the introduction of new View Details

22 Feb 2022
News

Q&A: The Post-Pandemic Path

the scope of the economic emergency. For a related research paper he was coauthoring with Ben Iverson of Brigham Young University and David Thesmar of MIT, Greenwood marshaled a unique array of data—including airline ticket sales and... View Details

Keywords: April White

23 Mar 2015
Research & Ideas

It’s Called ‘Price Coherence,’ and It’s Surprisingly Bad for Consumers

Consumers often have the following choice: Either buy something directly from a retailer, or buy it indirectly through an intermediary, which partners with the retailer to attract more buyers. Think purchasing a plane ticket straight from the View Details

Keywords: by Carmen Nobel; Retail; Air Transportation; Food & Beverage; Entertainment & Recreation

William E. Boeing

Boeing was a pioneer of commercial aviation. Boeing organized United Airlines outfitting it with 25 specially designed, heavy-duty planes. Boeing also designed and constructed a fleet of bi-planes, B-40s, to be used in the mail service.... View Details

Keywords: Automotive & Aerospace

01 Sep 2005
News

Predictable Surprises

government departments, but also between two presidential administrations. It seems that there were also elements of political bias at work there. Yes, but to shine the spotlight on the Democrats’ failings for a minute, back in the mid-1990s, Clinton-Gore could have... View Details

Keywords: Deborah Blagg; Business Schools & Computer & Management Training; Educational Services

01 Jun 2012
News

Inspiration Is Not Enough

approved.” Like Hefner, other innovators in Harris’s pantheon never get dulled by the details. Southwest Airlines cofounder Herb Kelleher was known to personally load baggage to improve employee morale. Walt Disney, as much of a business... View Details

Keywords: Sean Silverthorne; Management, Scientific, and Technical Consulting Services; Professional Services

Career Coach

Jan Pianca

MBA Admissions. Before joining HBS, Jan worked as a Marketing and Communication Manager for Austrian Airlines in Milan. As a career coach to alumni and students, Jan welcomes the opportunity to assist individuals with their job search,... View Details

14 Oct 2014
First Look

First Look: October 14

Business School Case 615-009 American Airlines in 2011 (A) The "American Airlines in 2011" case set was developed to provide a setting for the comparative analysis of two very different business... View Details

Keywords: Sean Silverthorne

13 Dec 2004
Research & Ideas

How Leaders Create Winning Streaks

Continental Airlines. Prior to 1994, Continental had been on a ten-year losing streak, having been through ten CEOs during this time. The culture was dysfunctional with secrecy and infighting. When Gordon Bethune became CEO, he set a goal of becoming one of the top... View Details

Keywords: by Rosabeth Moss Kanter & Walter Kiechel

22 Aug 2019
News

Getting There

expanded into a “super app,” offering everything from food and parcel delivery, to hotels and airline bookings, and access financial and health services. “It’s a miracle that we are where we are now,” says Anthony Tan. VIEW VIDEO View Details

Keywords: Transit and Ground Passenger Transportation; Transportation

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