Underdog Brand Building - Publications - Faculty & Research

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Business History - Faculty & Research

value chain (competition management, fan engagement and content enhancement) while diversifying its business offerings and value proposition. Thus, LALIGA is cognizant about building future-proof financial “fitness” via generating new... View Details

June 2010 (Revised January 2012)
Case

Blue Man Group: Creativity, Life and Surviving an Economic Meltdown

In 2008, Blue Man Group's three co-founders are facing the prospect of losing not just a business but a way of life they have built together. The case follows the story of Chris Wink, Matt Goldman, and Phil Stanton as they pursue their creative passion and build the... View Details

Keywords: Arts; Financial Crisis; Entrepreneurship; Crisis Management; Growth and Development Strategy; Brands and Branding; Personal Development and Career; Creativity; Entertainment and Recreation Industry

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24 Oct 2018
Sharpening Your Skills

Startup or Established Company? Which Is Best for You?

Here’s my perspective on the tradeoffs. Putting aside for a moment industry preferences and how you feel about the products the company is building (both of which are very important!), most of the differences between a startup and mature... View Details

Keywords: by Julia B. Austin

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Tata Hall | About

Tata Hall Tata Hall is named in honor of Ratan N. Tata (AMP 71, 1975). Tata Hall, a facility completed in December 2013, enhances and expands the School’s Executive Education portfolio. The arc-shaped, seven-story, glass and brick View Details

19 Feb 2008
Research & Ideas

Radical Design, Radical Results

"Innovators avoid proposing a wide range of product signs and languages as a way to protect brand identity," says Verganti. "They tend to adopt strategies that allow customers to easily reconnect specific product signs to... View Details

Keywords: by Julia Hanna; Consumer Products

21 Oct 2022
Research & Ideas

People Trust Business, But Expect CEOs to Drive Social Change

Public trust in business remains relatively unshaken amid economic turbulence and a lingering pandemic, even as faith in the media and government falters, but leaders could do more to address social issues, a new global opinion survey shows. However, not everyone... View Details

Keywords: by Scott Van Voorhis

19 Apr 2010
Research & Ideas

The History of Beauty

cherished brands of perfume to feminist denunciations of the industry as demeaning to women, there were few studies that treated beauty seriously, as a business. So I saw both a challenge and an opportunity to research the story of how... View Details

Keywords: by Sean Silverthorne; Beauty & Cosmetics

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HBS - The year in Review

of tuition and course fees for the approximately 10 percent of students with the greatest financial need. The School also began offering scholarship support to more students from middle-income backgrounds, building on the approximately 50... View Details

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Online Leadership and Management Courses | HBS Online

your career goals and stage. You can take the courses in any order. Emerging Leader's Toolkit: For early- and mid-career professionals looking to build a leadership toolkit and master managerial processes. Management Essentials... View Details

11 May 2016
Research & Ideas

Fix This! Why is it so Painful to Buy a New Car?

fix it. Avery is an expert on customer relationships and brand management. Schlesinger, the Baker Foundation Professor in the General Management Unit, has co-written several books on service management. Buell studies service operations... View Details

Keywords: by Sean Silverthorne; Auto

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My One Case: MBA Class of 2023 Looks Back - MBA

DNA of the Black List arose from his core values: a sense of good and an appreciation for the arts. Even the name of his venture was a very intentional branding decision. In the worlds I build someday, I... View Details

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Skydeck - Alumni

Officer at Major League Baseball, on building and nurturing an organizational culture of innovation—and what his experience at MLB can teach any business leader. (Recorded live at Spring Reunions.) Balancing Acts Recipients of the 2023... View Details

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Topics - HBS Working Knowledge

(19) Annual Reports (2) Annuities (1) Arts (2) Asset Management (3) Asset Pricing (4) Assets (11) Attitudes (18) Auctions (4) Balanced Scorecard (11) Banks and Banking (30) Behavioral Finance (7) Behavior (75) Bids and Bidding (1) Bonds (7) Borrowing and Debt (14)... View Details

26 Feb 2008
First Look

First Look: February 26, 2008

display promotions away from smaller revenue brands and toward larger ones following periods of poor financial performance, indicating the behavior is being driven by parties higher in the firm than the View Details

Keywords: Martha Lagace

Profile

Merve Ciplak

small talk and get right to it, building off of conversations that may have started five months ago but remain relevant now.” The diversity Merve values has an impact on her ambitions as well. “I don’t feel pressured to fulfill one kind... View Details

15 Nov 2022
Op-Ed

Why TikTok Is Beating YouTube for Eyeball Time (It’s Not Just the Dance Videos)

no-barrier-to-entry open mic night. Message delivery. Brands and other organizations hire influencers to use the platform to distribute a message, particularly on fashion, cosmetics, and food. To them, it is just another form of paid... View Details

Keywords: by John Deighton and Leora Kornfeld

19 Dec 2023
Research & Ideas

15 Podcast Episodes That Grabbed Listeners in 2023

much like jazz. He also shares stories about a former president's photo and the acquisition of a television system to illustrate strategies for succeeding at the bargaining table. Jill Avery on Building a Winning View Details

Keywords: by Danielle Kost

Profile

Thomaz Galvao

want to close this gap by creating an online marketplace to match employers with employees we will train in technology and soft skills.” In order to get there, Thomaz says, “We want to build our brand so... View Details

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Technology & Innovation - Faculty & Research

software platform; investing in software development capabilities; building advanced analytics capabilities; and embracing crowd-based product development. With all this, GE is evolving its business model. Now, for example, revenue from... View Details

25 Sep 2006
Research & Ideas

How Software Platforms Revolutionize Business

independent developers to build new features. The cell phone has become a lucrative platform for more than handset makers—also in on the party are makers of digital cameras, music services, and organizer software. Not only are existing... View Details

Keywords: by Sean Silverthorne; Video Game; Web Services

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