Publications

December 2020
Article

Unwanted Attention: Swiss Multinationals and the Creation of International Corporate Guidelines in the 1970s

By: Sabine Pitteloud

During the last decade, we have seen an increased opposition to globalization. Within this wave of criticism, firms and more specifically multinational corporations have been major targets, accused of multiple wrongdoings, such as social dumping, fiscal evasion, job... View Details

Keywords: Multinationals; Guidelines; Lobbying; Business History; Multinational Firms and Management; Governing Rules, Regulations, and Reforms; Global Range; Switzerland

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01 Jun 2005
News

Profiles from the Class of 2005

Photographs by Webb Chappell Now in its tenth year, the Bulletin’s annual student profiles have become something of a tradition. Faced each spring with a mountain of potential candidates, we puzzle our way... View Details

Keywords: Roger Thompson; Julia Hanna; James E. Aisner; Graduate profiles; Government; Transportation Equipment Manufacturing; Manufacturing

01 Mar 2018
News

Making Sense of the Modern Startup

MBA course, in which he would combine then-emerging thinking at HBS about entrepreneurship with some new kinds of financial strategies he had been roughing out. Entrepreneurial Finance seemed like a logical name for the course. Almost... View Details

Keywords: Jeffrey L. Cruikshank (PMD 51, 1986)

June 2018 (Revised October 2020)
Case

Global Brand Management of Anheuser Busch InBev's Budweiser

By: Jill Avery

Brian Perkins, chief architect of the $6 billion Budweiser brand, was excited about 2018, in which the company would launch Budweiser into several new markets in Africa and Latin America. He was feeling the pressure to finalize a global brand strategy that would define... View Details

Educators

07 Nov 2016
News

The Business of Saving Old Buildings

setting up a nonprofit foundation to do recycling of older buildings, and so I started the Architecture Heritage Foundation and was asked by the Boston Redevelopment Authority to come up with what they could do with the surplus wholesale... View Details

March 2001
Teaching Note

Iggy's Bread of the World (TN)

By: Kathleen L. McGinn

Teaching Note for (9-801-282). View Details

Keywords: Food and Beverage Industry

15 Nov 2012
Research & Ideas

Funding the Design of Livable Cities

Editor's note: This article originally appeared on Harvard University's Real Estate Academic Initiative website. If Harvard Business School and the Graduate School of Design seem miles apart both literally and culturally, John Macomber is... View Details

Keywords: by Lisa Chase; Construction; Real Estate; Energy; Utilities

2010
Article

The Strategic Use of Brand Biographies

By: Jill Avery, Neeru Paharia, Anat Keinan and Juliet Schor

We introduce the concept of a brand biography to describe an emerging trend in branding in which firms author a dynamic, historical account of the events that have shaped the brand over time. Using a particular type of brand biography, "the underdog," we empirically... View Details

May 2017
Article

Psychologically Informed Implementations of Sugary-Drink Portion Limits

By: Leslie John, Grant Donnelly and Christina Roberto

In 2012, the New York City Board of Health prohibited restaurants from selling sugary drinks in containers larger than 16 ounces. Although a state court ruled that the Board of Health did not have the authority to implement such a policy, it remains a legally viable... View Details

Keywords: Nutrition; Governing Rules, Regulations, and Reforms; Food and Beverage Industry; Food and Beverage Industry; New York (city, NY)

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Effects of Climate Change - Business & Environment

or adapting to climate change at the local, state, federal, and international levels Transform the sources of energy we rely on, how and where we grow food , the modes of... View Details

07 Feb 2023
Research & Ideas

Supervisor of Sandwiches? More Companies Inflate Titles to Avoid Extra Pay

If it seems like everyone is a manager these days, you may be onto something. Not only is there a profusion of assistant managers, there are also now carpet shampoo and food cart managers, directors View Details

Keywords: by Scott Van Voorhis

January 2009 (Revised November 2010)
Case

The Dojima Rice Market and the Origins of Futures Trading

By: David A. Moss and Eugene Kintgen

In 1730, Japanese merchants petitioned shogun Tokugawa Yoshimune to officially authorize trade in rice futures at the Dojima Exchange, the world's first organized (but unsanctioned) futures market. For many years, the Japanese government had prohibited the trade of... View Details

Keywords: Futures and Commodity Futures; Price; Food; Business History; Market Transactions; Business and Government Relations; Japan

Educators

10 Jan 2017
News

A Side of Data with Your Dinner

Damian Mogavero (MBA 1996) was a frustrated restaurateur. The MBA grad wanted to answer simple business questions such as "Why did food costs go up?" but he was greeted, he tells Bloomberg Pursuits, with “blank stares and wrong answers.”... View Details

04 Oct 2019
News

Changing of the Guard at Tesco

chain. Yet the same was true for Lewis, who came to Tesco from Unilever. “I remember people said that I wasn’t a retailer,” he told the Times of London. “I hadn’t been in grocery or a chief executive before, but being a chief executive is... View Details

Keywords: Tesco; Food and Beverage Stores; Food and Beverage Stores

03 Jun 2019
Blog Post

9 Lessons from the Class of 2019

Robin Hood Army has been introduced into new countries including Indonesia, Nigeria, and Chile. Locally, he could be seen leading groups of students after section events to Harvard Square to deliver leftover View Details

2023
Working Paper

The Benefits of Revealing Race: Evidence from Minority-owned Local Businesses

By: Abhay Aneja, Michael Luca and Oren Reshef

Is there latent demand to support Black-owned businesses? To explore, we analyze a new feature that made it easier to identify Black-owned restaurants on a large online platform. We find that labeling restaurants as “Black-owned” increased customer engagement and... View Details

Keywords: Black-owned Businesses; Race; Prejudice and Bias; Ownership; Knowledge Dissemination; Digital Platforms; Consumer Behavior; Food and Beverage Industry