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Show Results For
- All HBS Web
(586)
- People (1)
- News (142)
- Research (343)
- Events (1)
- Multimedia (6)
- Faculty Publications (137)
- 11 Mar 2001
- Research & Ideas
Digital Designs on the Inner City
An increasing number of inner city residents own computers and have online access, but government agencies and private companies need to do more to bridge the digital divide that still exists among income groups, according to business and... View Details
Keywords: by Dina Gerdeman
- 01 Jan 2007
- News
Sir Martin S. Sorrell, MBA 1968
a current client and supplier, Google, which has shown an interest in expanding its reach beyond online search advertising and aims to use the entire gamut of video, audio, and print media to create... View Details
- 01 Sep 2008
- News
Reality to News Biz: Drop Dead
of newspapers and magazines. And yet, as print ads flee online for pennies on the dollar — and newsprint prices jump while circulation and newsstand sales slump — these enterprises have never seen their financial prospects dim so rapidly.... View Details
- 01 Dec 2013
- News
14 for '14
author detailing his current four-year journey through all 54 African countries at Africa54.com "Consumers will acquire a greater appreciation of targeted, personal marketing. A growing number of advertisers will embrace online marketing... View Details
- 01 Mar 2011
- News
The Rankings Game
Illustration by John Kachik Depending on which business school ranking you consult, the best MBA program in 2010 was at the University of Chicago, HBS, the London Business School, or Stanford University. Among the five leading media... View Details
- 26 Jan 2010
- First Look
First Look: Jan. 26
Working PapersCompeting Ad Auctions: Multi-homing and Participation Costs Authors:Itai Ashlagi, Benjamin Edelman, and Hoan Soo Lee Abstract We model competing auctions for online advertising, with attention to the participation costs... View Details
Keywords: Martha Lagace
- 04 May 2010
- First Look
First Look: May 4
plan, has implications jointly for DCF and stock prices. Purchase this case:http://cb.hbsp.harvard.edu/cb/product/210039-PDF-ENG United Breaks Guitars John Deighton and Leora KornfeldHarvard Business School Case 510-057 When social media... View Details
Keywords: Martha Lagace
- 04 Jun 2001
- Research & Ideas
RealNetworks, CNET, and Judo Strategy
RealNetworks founder Rob Glaser, a veteran of doing battle with much larger Microsoft, has some words of wisdom on competing against a market giant: "If you want to beat Bobby Fischer, don't play chess." Glaser, president and CEO of the streaming View Details
Keywords: by Jim Aisner
- 15 Aug 2019
- Blog Post
Stan Chang: “A Guided Experience into the World of Entrepreneurship”
best program for me.” Stan had already gained an impressive amount of experience at Microsoft where he worked on operating systems and with online payments technology, responsibilities that “shaped my view on software development and how... View Details
- 26 Jul 2018
- News
Running the Numbers
social media,” Gelman explains. Several years ago, the Patriots relied on similar analytics to re-invent its marketing to women, launching successful merchandising, a new online content section called Patriots Lifestyle, and social View Details
Keywords: Deborah Blagg
- 13 Sep 2019
- News
Hollywood Ending
into an $8 billion behemoth 10 years later, and most recently leading a massive turnaround at Hewlett-Packard—Whitman has left her beloved Bay Area for a stand-up desk in Hollywood’s media district. There she finds her phone and hotfoots... View Details
- Profile
Ruzwana Bashir
best experiences (from wine tours to swimming with dolphins), and the company provides robust online booking tools for activity operators to help them better run their businesses. The company has already been labeled “The OpenTable... View Details
- 01 Oct 1999
- News
Finance Conference Explores Research Methodologies
strong contingent from HBS provided examples of the intensive use of field-based methods of inquiry. In a session on corporate restructuring, HBS professor Stuart C. Gilson discussed how financial analysts and the financial media... View Details
- 18 Jul 2018
- Blog Post
Amira Rashad: An Ambidextrous Mind Meets Consumer Needs in the Middle East
be a trailing spouse for two years. Settling in, I was so irritated by not doing much." At a social event, she met a Yahoo! executive managing an Arabic portal the company had recently purchased in the region. Amira came on board with a mandate to shift the... View Details
- Web
Harvard Business School’s Armed Forces Alumni Association - MBA
Sciences Partners & Families Peek SVMP Social Enterprise Student Life Student Loans Student Profile Sustainability Video Blog Industries Industries Architecture Construction Consulting Consumer Packaged Goods Education Energy Engineering Entertainment / View Details
- Web
Advice on Switching Careers While at HBS - MBA
Sciences Partners & Families Peek SVMP Social Enterprise Student Life Student Loans Student Profile Sustainability Video Blog Industries Industries Architecture Construction Consulting Consumer Packaged Goods Education Energy Engineering Entertainment / View Details
- 20 Aug 2013
- First Look
First Look: August 20
http://www.people.hbs.edu/rgreenwood/shipsIA.pdf Cases & Course Materials Harvard Business School Case 513-703 Tyra Banks: Personal Branding No abstract available. Purchase this case: http://hbr.org/search/513703-PDF-ENG Harvard Business School Case 213-142... View Details
Keywords: Anna Secino
- 01 Mar 2017
- News
Lego Stays on Script
approach, in essence, was true to the spirit of Lego’s brand. According to Moynihan, there’s a reason for all of those figures that Lin asked (and was granted permission) to play with in his movie, from Wonder Woman to C-3PO: “Given the way the View Details
Keywords: Julia Hanna
- 11 Feb 2008
- Research & Ideas
Does Democracy Need a Marketing Manager?
contributions. For example, on the liberal side of the spectrum, you have Democracy for America, founded by Howard Dean, and also Moveon.org. However, online enthusiasm does not necessarily translate into the superior on-the-ground... View Details
Keywords: by Sean Silverthorne
- 01 Dec 2002
- News
HBS Alumni Association Board of Directors: President's Report
upon the School to keep alumni up-to-date on its latest initiatives. Given the recent explosion of technological advances, there are many new ways to share this information. This committee will look at the mix of print and electronic View Details