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Show Results For
-
All HBS Web
(14,941)
- People (57)
- News (3,243)
- Research (8,904)
- Events (72)
- Multimedia (112)
- Faculty Publications (6,302)
- 16 Aug 2010
- News
Sports Marketing Lifetime Achievement Award
- 2017
- Book
Global Marketing Management: A Casebook
By: John A. Quelch
During the last quarter century, international business was shaken by a revolution in global competition unlike any previously experienced. As companies move through the twenty-first century, they need to be aware of the range of powerful, dynamic, and often... View Details
Quelch, John A. Global Marketing Management: A Casebook. 6th ed. Redding, CA: BVT Publishing, 2017.
- 2020
- Chapter
Foreign Direct Investment, Finance and Economic Development
By: Laura Alfaro and Jasmina Chauvin
Research has sought to understand how foreign direct investment affects host economies. This paper reviews the empirical literature, specifically addressing the question: How does FDI affect economic development of host countries and what is the role of local financial...
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Keywords:
Foreign Direct Investment;
Developing Countries and Economies;
Financial Condition;
Development Economics
Alfaro, Laura, and Jasmina Chauvin. "Foreign Direct Investment, Finance and Economic Development." In Encyclopedia of International Economics and Global Trade, Vol. 1: Foreign Direct Investment and the Multinational Enterprise, edited by Mariana Spatareanu, 231–258. World Scientific, 2020.
- January 2010 (Revised March 2010)
- Background Note
A Note on Direct Selling in Developing Economies
By: Michael Chu and Joel Emilio Bregman Segre
Informal and formal direct selling play a particularly important role in developing countries characterized by markets with limited retail sectors. This note explores the practice of direct selling for the company, the sales person, and the consumer, as well as the...
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Keywords:
Customers;
Developing Countries and Economies;
Marketing Channels;
Marketing Strategy;
Emerging Markets;
Sales
Chu, Michael, and Joel Emilio Bregman Segre. "A Note on Direct Selling in Developing Economies." Harvard Business School Background Note 310-068, January 2010. (Revised March 2010.)
- 13 Feb 2006
- Research & Ideas
The Hidden Market for Babies
"brave new world" had actually wanted governments to come in and regulate the market that technology had created. For about a year after the book's publication, I gave speeches about it. And...
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- 07 Jan 2002
- Research & Ideas
How Marketing Can Reduce Worldwide Poverty
development person. McCaffrey: Because the exchange paradigms support the traditional marketing notion of selling, we argued very strongly in our working paper that we need a View Details
Keywords:
by Martha Lagace
- 11 Feb 2008
- Research & Ideas
Does Democracy Need a Marketing Manager?
not less. In their new book, Greater Good: How Good Marketing Makes for Better Democracy, the authors argue that the core benefits of marketing align closely with the...
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Keywords:
by Sean Silverthorne
- February 2020 (Revised April 2021)
- Case
StockX: The Stock Market of Things
By: Chiara Farronato, John J. Horton, Annelena Lobb and Julia Kelley
Founded in 2015 by Dan Gilbert, Josh Luber, and Greg Schwartz, StockX was an online platform where users could buy and sell unworn luxury and limited-edition sneakers. Sneaker resale prices often fluctuated over time based on supply and demand, creating a robust...
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Keywords:
Markets;
Auctions;
Bids and Bidding;
Demand and Consumers;
Consumer Behavior;
Analytics and Data Science;
Market Design;
Digital Platforms;
Market Transactions;
Marketplace Matching;
Supply and Industry;
Analysis;
Price;
Product Marketing;
Product Launch;
Apparel and Accessories Industry;
Fashion Industry;
North and Central America;
United States;
Michigan;
Detroit
Farronato, Chiara, John J. Horton, Annelena Lobb, and Julia Kelley. "StockX: The Stock Market of Things." Harvard Business School Case 620-062, February 2020. (Revised April 2021.)
- Research Summary
Multinational Firms, Labor Market Discrimination, and the Capture of Competitive Advantage by Exploiting the Social Divide
The organizational theory of the multinational firms holds that foreignness is a liability, and specifically that lack of embeddedness in host-country social networks is a source of competitive disadvantage; meanwhile the literature on labor market discrimination...
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- June 2015 (Revised January 2017)
- Case
Accor: Strengthening the Brand with Digital Marketing
By: Jill Avery, Chekitan S. Dev and Peter O'Connor
Accor, the world's leading hotel operator with a portfolio of fourteen hospitality brands (including Sofitel and Novotel) in 92 countries, prided itself on living up to its motto, "To open new frontiers in hospitality." Accor was indeed contemplating how to do just...
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Keywords:
Digital;
Hospitality;
Branding;
Brand Management;
Marketing;
Brands and Branding;
Marketing Channels;
Marketing Communications;
Marketing Strategy;
E-commerce;
Accommodations Industry;
Travel Industry;
Tourism Industry;
Europe;
France
Avery, Jill, Chekitan S. Dev, and Peter O'Connor. "Accor: Strengthening the Brand with Digital Marketing." Harvard Business School Case 315-138, June 2015. (Revised January 2017.)
- 28 Sep 2015
- Research & Ideas
Six Lessons from Mobile Money Ventures in Developing Countries
In many emerging economies, the need to give people in poverty better access to financial services seems obvious. The mobile phone is a perfect vehicle, given their widespread adoption, even among the financially less well off. Designing a profitable solution for an...
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- 07 Apr 2003
- Research & Ideas
How the U.S. Army Develops Leaders
The U.S. Army is one of the best training institutions in the world, says HBS professor Scott A. Snook, a retired Army colonel. How does the Army develop leaders? Snook discusses his new book, Making Sense...
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Keywords:
by Martha Lagace
- 2017
- Working Paper
Cluster Mapping as a Tool for Development
By: Christian H.M. Ketels
This report builds on the foundational work on cluster mapping that Prof. Michael E. Porter has led at the Institute for Strategy and Competitiveness (ISC), Harvard Business School over the last two decades. He launched the U.S. Cluster Mapping Initiative in the late...
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Ketels, Christian H.M. "Cluster Mapping as a Tool for Development." Working Paper, June 2017.
- 01 Apr 2001
- News
New Ventures New Gains
Entrepreneurship is nothing new at HBS. The first course in entrepreneurship was taught over fifty years ago, and the list of alumni who have founded profoundly influential companies — from Continental Cablevision to Staples to Bloomberg...
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- 28 Sep 2015
- News
Six Lessons from Mobile Money Ventures in Developing Countries
- March 2021 (Revised May 2021)
- Case
ALDDN: Advancing Local Dairy Development in Nigeria
By: Meg Rithmire and Debora L. Spar
In 2020, Ndidi Nwuneli, founder and CEO of Sahel Consulting in Nigeria, faced a thorny set of problems. Her firm partnered with the Bill and Melinda Gates Foundation in a large project to develop the local dairy industry as a way to facilitate equitable growth and...
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Keywords:
Animal-Based Agribusiness;
Food;
Rural Scope;
Growth and Development;
Nonprofit Organizations;
Globalized Markets and Industries;
Business and Government Relations;
Equality and Inequality;
Food and Beverage Industry;
Consulting Industry;
Nigeria
Rithmire, Meg, and Debora L. Spar. "ALDDN: Advancing Local Dairy Development in Nigeria." Harvard Business School Case 721-026, March 2021. (Revised May 2021.)
- 2021
- Working Paper
Spiritual Philanthropy in Emerging Markets
By: Valeria Giacomin and G. Jones
This working paper discusses the ethics and drivers of philanthropic foundations in emerging markets. A foundation organizes assets to invest in philanthropic initiatives. Previous scholarship has largely focused on developed countries, especially the United States,...
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Keywords:
Foundations;
Philanthropy;
Business Leaders;
Spirituality;
Philanthropy and Charitable Giving;
Emerging Markets;
Ethics;
Values and Beliefs
Giacomin, Valeria, and G. Jones. "Spiritual Philanthropy in Emerging Markets." Harvard Business School Working Paper, No. 21-117, April 2021.
- Program
Strategic Marketing for Driving Growth
Summary Strategic agility and an unyielding focus on growth are essential for the success of any organization, especially when new technologies such as generative AI are profoundly changing how businesses acquire, engage, and retain...
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- July 2024
- Case
Roja Garimella: Developing a Founder's Judgment
By: Reza Satchu and Patrick Sanguineti
Roja Garimella’s path to becoming a founder was anything but straight. Setting her sights on a career in medicine since childhood, she committed to medical school with her acceptance to college. And yet, throughout her studies, she continually explored alternative...
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- November 2020
- Teaching Note
DayTwo: Going to Market with Gut Microbiome
By: Ayelet Israeli
Teaching Note for HBS Case No. 519-010. DayTwo is a young Israeli startup that applies research on the gut microbiome and machine learning algorithms to deliver personalized nutritional recommendations to its users in order to minimize blood sugar spikes after meals....
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Keywords:
Start-up Growth;
Startup;
Positioning;
Targeting;
Go To Market Strategy;
B2B Vs. B2C;
B2B2C;
Health & Wellness;
AI;
Machine Learning;
Female Ceo;
Female Protagonist;
Science-based;
Science And Technology Studies;
Ecommerce;
Applications;
DTC;
Direct To Consumer Marketing;
US Health Care;
"USA,";
Innovation;
Pricing;
Business Growth;
Segmentation;
Distribution Channels;
Growth and Development Strategy;
Business Startups;
Science-Based Business;
Health;
Innovation and Invention;
Marketing;
Information Technology;
Business Growth and Maturation;
E-commerce;
Applications and Software;
Health Industry;
Technology Industry;
Insurance Industry;
Information Technology Industry;
Food and Beverage Industry;
Israel;
United States