Publications

April 1998
Case

Becton Dickinson: Worldwide Blood Collection Team (Abridged)

By: Clayton M. Christensen

Becton Dickinson's Vacutainer business was largely based in the United States, but in 1980 management determined to grow the business aggressively first in Europe and then Japan. These areas demanded new products that were tailored to local markets. Despite the change... View Details

Keywords: Resource Allocation; Growth and Development Strategy; Change Management; Product Development; Global Strategy; Expansion; Innovation and Invention; Multinational Firms and Management; Medical Devices and Supplies Industry; United States; Europe; Japan

December 1992
Case

BASF: Corporate Advertising for 1992

By: Stephen A. Greyser and Norman Klein

Describes BASF's corporate advertising program in the United States. In 1992, BASF's U.S. companies extended an existing corporate advertising campaign to continue to build awareness of the German-based multinational's corporate identity. The core theme of the campaign... View Details

Keywords: Advertising Campaigns; Marketing Communications; Brands and Branding; Marketing Strategy; Multinational Firms and Management; Corporate Strategy; Consumer Products Industry; United States; Germany

21 Jul 2009
First Look

First Look: July 21

http://hbsp.harvard.edu/b01/en/common/item_detail.jhtml?id=809163 Arcor: Global Strategy and Local Turbulence (Abridged) Harvard Business School Case 710-407 Argentine confectionery manufacturer, Arcor Group, seeks to implement an... View Details

Keywords: Martha Lagace

24 Mar 2002
Lessons from the Classroom

Case Study: A Lesson in Private Venture Financing

security services to companies in South Africa, other African countries, and parts of Europe. In the case, Gray has recently undergone a financial restructuring with the help of private equity firm Brait Capital Partners. Now its owners must decide what View Details

Keywords: by Julia Hanna

25 Apr 2017
First Look

First Look at New Research, April 25

protectionist reversals together mean that few companies can afford to remain focused on their domestic markets. Managers responsible for marketing in a multinational or global enterprise must design appropriate marketing programs for... View Details

Keywords: Sean Silverthorne

22 Aug 2017
First Look

First Look at New Research and Ideas, August 23

forthcoming Handbook of Structural Transformation Location Fundamentals, Agglomeration Economies, and the Geography of Multinational Firms By: Alfaro, Laura, and Maggie Xiaoyang Chen Abstract—Multinationals exhibit distinct agglomeration... View Details

Keywords: Sean Silverthorne

01 May 2007
First Look

First Look: May 1, 2007

differences in the price of capital across countries. Our strategy is motivated by the fact that most countries import the bulk of machinery equipment (from a small number of industrialized countries). We find the price of imported... View Details

Keywords: Sean Silverthorne

August 1997 (Revised March 1998)
Case

Unilever's Butter-Beater: Innovation for Global Diversity

By: Clayton M. Christensen and Jorg Zobel

Unilever, one of the world's largest food product manufacturers, has achieved impressive growth in Europe, primarily by acquiring local food companies. Initially Unilever allowed each acquired company to manage its own product development in a way that was tailored to... View Details

Keywords: Growth Management; Brands and Branding; Product Development; Mergers and Acquisitions; Local Range; Cross-Cultural and Cross-Border Issues; Marketing Strategy; Multinational Firms and Management; Innovation and Management; Food; Conflict Management; Food and Beverage Industry; Manufacturing Industry; Europe

12 Aug 2002
Op-Ed

Using Big Business to Fight Poverty

result of such despondency, children are not encouraged to go to school; many fail to attend at all or drop out early. Yet many multinational corporations, while undertaking their regular profit-making activities, have managed to change... View Details

Keywords: by George C. Lodge

July 2011
Teaching Note

Suntech Power (TN)

By: Richard H.K. Vietor

Teaching Note for 712001. View Details

Keywords: Multinational Firms and Management; Sales; Information Technology; Business Subsidiaries; System; Competition; Renewable Energy; Semiconductor Industry; Germany; Spain; United States; China; Japan

31 Mar 2009
First Look

First Look: March 31, 2009

strategy be different from that of South Africa? What is the appropriate structure? Purchase this case: http://www.hbsp.harvard.edu/b01/en/common/item_detail.jhtml?id=809066 'Lather, Rinse, Repeat': FeedBurner's Serial Founding Team... View Details

Keywords: Martha Lagace

March 2002 (Revised October 2005)
Case

Wal-Mart in 2002

By: David B. Yoffie and Yusi Wang

In its first quarter of 2002, Wal-Mart became the largest company on the globe (by sales) and expanded into Japan. Was the giant retailer unstoppable? This case explores Wal-Mart's top issues in fueling top- and bottom-line growth: diversification into groceries, new... View Details

Keywords: Diversification; Expansion; Multinational Firms and Management; Corporate Strategy; Global Strategy; Retail Industry; Japan; United States

06 Nov 2012
First Look

First Look: November 6

vulnerability to climate change and their strategies to reduce greenhouse gas emissions. Their responses vary widely. We theorize and empirically identify several factors associated with suppliers being especially willing to share this... View Details

Keywords: Sean Silverthorne

April 2011 (Revised July 2011)
Case

Renewing GE: The Africa Project (A)

By: David A. Thomas and Stephanie J. Creary

This case profiles the evolution of General Electric's African American Form (AAF), an employee affinity group, and its efforts to increase the company's involvement in Africa. The AAF formed in 1991 to help advance GE's recruitment, retention and development of black... View Details

Keywords: Diversity; Global Strategy; Multinational Firms and Management; Employees; Employee Relationship Management; Corporate Social Responsibility and Impact; Corporate Strategy; Expansion; Africa; United States