Publications

Publications

Filter Results: (654) Arrow Down

Show Results For

← Page 22 of 654 Results →
  • 14 Oct 2009
  • First Look

First Look: October 14

assuring price transparency so advertisers know what they're buying. I explain the need for these rights by presenting specific practices causing particular concern. The Decline and Renewal of British Multinational Banking... View Details
Keywords: Martha Lagace
  • 11 Jul 2005
  • Research & Ideas

The New International Style of Management

certain qualities and practices not observed in firms that fall short. Multinational firms have understood for some time that certain activities, such as marketing, must remain local in concept and execution to be successful. At the same... View Details
Keywords: by Garry Emmons
  • 01 Apr 2001
  • News

William Fung: E-Commerce and Efficiency

Ask fund managers covering the Hong Kong market about smart technology plays in these days of crashing dot-coms and you’re likely to hear one company name repeated often. Li & Fung has become the firm to watch for post-frenzy investors. Stock pickers say the trading... View Details
Keywords: Alejandro Reyes; Clothing and Clothing Accessories Stores; Retail Trade
  • 02 Aug 2011
  • First Look

First Look: August 2

Publication:American Economic Journal: Economic Policy (forthcoming) Abstract We examine the differential response of establishments to the recent global financial crisis with particular emphasis on the role of foreign ownership. Using a worldwide establishment panel... View Details
Keywords: Sean Silverthorne
  • 23 Jul 2024
  • In Practice

The New Rules of Trade with China: Navigating Tariffs, Turmoil, and Opportunities

upending longstanding principles of free trade established when China joined the World Trade Organization in 2001. Today, multinational firms must adapt, both in terms of trade and doing business within China itself. In fact, some experts... View Details
Keywords: by Rachel Layne; Manufacturing; Retail; Fashion; Industrial Products; Consumer Products; Steel; Transportation; Telecommunications
  • December 1992
  • Case

BASF: Corporate Advertising for 1992

By: Stephen A. Greyser and Norman Klein
Describes BASF's corporate advertising program in the United States. In 1992, BASF's U.S. companies extended an existing corporate advertising campaign to continue to build awareness of the German-based multinational's corporate identity. The core theme of the campaign... View Details
Keywords: Advertising Campaigns; Marketing Communications; Brands and Branding; Marketing Strategy; Multinational Firms and Management; Corporate Strategy; Consumer Products Industry; United States; Germany
Related
  • 13 Apr 2010
  • First Look

First Look: April 13

Institute/Taubman Center Policy Brief, John F. Kennedy School of Government, Harvard University, 2010. An abstract is unavailable at this time.   Working PapersThe Global Agglomeration of Multinational Firms Authors:Laura Alfaro and... View Details
Keywords: Martha Lagace
  • 01 Jun 2023
  • News

Alumni and Faculty Books

indispensable tale that belongs on the bookshelves of anyone with an interest in American or financial history, The Panic of 1907 is an expert retelling of one of the most important, but least well-known crises of the last 200 years. Xiconomics: What China’s Dual... View Details
Keywords: Publishing Industries (except Internet); Information
  • 01 Dec 1996
  • News

On Eve of Transition, Alumni Conference Set for Hong Kong

throughout the conference, as a distinguished lineup of speakers including high-level Asian government officials, business leaders, economists, and HBS professors help attendees with practical strategies for capitalizing on the real... View Details
Keywords: Elaine Gottlieb
  • 01 Jun 2014
  • News

FIELD 2 in Accra

multimedia company, devise a monetization strategy for its online presence, primarily by gathering information about the viewing habits of young, well-educated, upscale consumers. A key finding that emerged from their surveys, conducted... View Details
Keywords: FIELD program; Colleges, Universities, and Professional Schools; Educational Services; Information
  • 22 Aug 2017
  • First Look

First Look at New Research and Ideas, August 23

forthcoming Handbook of Structural Transformation Location Fundamentals, Agglomeration Economies, and the Geography of Multinational Firms By: Alfaro, Laura, and Maggie Xiaoyang Chen Abstract—Multinationals exhibit distinct agglomeration... View Details
Keywords: Sean Silverthorne
  • 12 Aug 2002
  • Op-Ed

Using Big Business to Fight Poverty

result of such despondency, children are not encouraged to go to school; many fail to attend at all or drop out early. Yet many multinational corporations, while undertaking their regular profit-making activities, have managed to change... View Details
Keywords: by George C. Lodge
  • 25 Apr 2014
  • News

Finding sustainable solutions for humanitarian crises

over $460,000 for Haitian communities. He also encouraged companies to invest, and Marriott will open up its first Port-au-Prince hotel in 2014. In parallel, Goodwin worked with the US Chamber of Commerce and major multinationals to... View Details
  • September 1998 (Revised October 2001)
  • Case

SADAFCO

SADAFCO has long enjoyed a dominant position in the milk and ice cream markets in Saudi Arabia. In the mid-1990s, this dominance was under threat as Nestle, Unilever, and Mars all entered the ice cream market. The case outlines the Saudi Arabian ice cream wars. View Details
Keywords: Competition; Food; Multinational Firms and Management; Food and Beverage Industry; Saudi Arabia
Related
  • Web

Globalization and Emerging Markets - Course Catalog

individual countries, alone and in comparative perspective, to multinational and domestic companies operating in emerging markets. Students are asked to adopt the perspective of different decision-makers, such as politicians, technocrats,... View Details
  • 01 Oct 2013
  • News

Banking on Africa's Future

interesting activity, Lawani says, has been Helios's acquisition from multinationals of African businesses that, because of changes in strategy or focus by the parent company, have become "non-core"... View Details
  • 21 Apr 2015
  • First Look

First Look: April 21

http://www.brookings.edu/~/media/Projects/BPEA/Fall-2014/Fall2014BPEA_Weinzierl.pdf?la=en   Working Papers Selection and Market Reallocation: Productivity Gains from Multinational Production By: Alfaro, Laura, and Maggie X. Chen... View Details
Keywords: Carmen Nobel & Sean Silverthorne
  • 1986
  • Chapter

Competition Encountered by U.S. Companies That Manufacture Abroad

By: Robert B. Stobaugh
Keywords: Multinational Firms and Management; Competition; Trade; Manufacturing Industry; United States
Related
  • April 2011 (Revised July 2011)
  • Case

Renewing GE: The Africa Project (A)

By: David A. Thomas and Stephanie J. Creary
This case profiles the evolution of General Electric's African American Form (AAF), an employee affinity group, and its efforts to increase the company's involvement in Africa. The AAF formed in 1991 to help advance GE's recruitment, retention and development of black... View Details
Keywords: Diversity; Global Strategy; Multinational Firms and Management; Employees; Employee Relationship Management; Corporate Social Responsibility and Impact; Corporate Strategy; Expansion; Africa; United States
Related
  • 16 Jul 2024
  • Blog Post

Advancing Health Equity: Social Enterprise Summer Fellow Simona Stancov (MBA 2025)

are working around the world to develop skills and knowledge while having significant responsibility and high impact. What are you working on this summer? As an intern at the Clinton Health Access Initiative (CHAI), I am spending the summer working on Regional Malaria... View Details