Publications

October 2008
Case

Diagnostic Genomics

By: Regina E. Herzlinger and Mark P. Allyn

Should this gene detection firm enter the business of providing tests for the detection of genetic diseases? If so, how should it prioritize the tests it could develop? View Details

Keywords: Health Testing and Trials; Market Entry and Exit; Product Development; Genetics; Strategy; Medical Devices and Supplies Industry; Medical Devices and Supplies Industry

Educators

April 1994 (Revised March 1995)
Teaching Note

Kevin Simpson TN

By: Linda A. Hill and Katherine Seger Weber

Teaching Note for (9-492-041). View Details

Keywords: Medical Devices and Supplies Industry; Medical Devices and Supplies Industry

01 Sep 2015
Blog Post

Building a Startup at HBS

we asked ourselves – could we help do this a better way? While there were existing products on the market, we believed we could create a smaller, less costly device that would better integrate into a nurses’ workflow in the hospital. From... View Details

July 2000 (Revised August 2000)
Case

AllHerb.com: Evolution of an E-tailer

By: Teresa M. Amabile and Christina L. Darwall

Serial entrepreneur Ken Hakuta, in the second year of his latest venture, reconsiders his original strategy of maintaining an independent, self-funded, self-led company. His Internet herbal remedy company, AllHerb.com, has already enjoyed considerable success with its... View Details

Keywords: Entrepreneurship; Corporate Entrepreneurship; Technological Innovation; Business or Company Management; Goals and Objectives; Strategic Planning; Strategy; Competitive Strategy; Medical Devices and Supplies Industry; Medical Devices and Supplies Industry

July 2011
Teaching Note

Digital microscopy is making me crazy! (TN)

By: Willy C. Shih

Teaching Note for 612-002. View Details

Keywords: Medical Devices and Supplies Industry; Medical Devices and Supplies Industry

September 2008
Background Note

Background on the Technology of Molecular Diagnostics

By: Regina E. Herzlinger and Jason Sanders

To be used as background reading for the "EXACT Sciences Corp.: Commercializing a Diagnostic Test" and "Diagnostic Genomics" cases, HBS nos. 308-090 and 309-040. View Details

Keywords: Health Testing and Trials; Technology; Medical Devices and Supplies Industry; Medical Devices and Supplies Industry

May 2002
Teaching Note

Guidant: Radiation Therapy (TN)

Teaching Note for (9-801-040). View Details

Keywords: Medical Devices and Supplies Industry; Medical Devices and Supplies Industry

September 1993
Case

Manufacturing at ALZA: The Right Prescription? (A)

By: Dorothy A. Leonard

ALZA, a company specializing in drug delivery systems such as transdermal patches, considers manufacturing its own products. Until now, the company has conducted research and development on its patented system but has then licensed the technology to client-partner... View Details

Keywords: Business or Company Management; Technological Innovation; Innovation and Management; Growth and Development Strategy; Problems and Challenges; Production; Research and Development; Organizational Change and Adaptation; Medical Devices and Supplies Industry; Medical Devices and Supplies Industry

31 Jul 2014
Research & Ideas

A Scholarly Crowd Explores Crowdsourcing

actually might be detrimental to innovation," said HBS Assistant Professor Rory McDonald, presenting the paper Exposed: Venture Capital, Competitor Ties, and Entrepreneurial Innovation. The issues became clear when the research group studied VCs participating in a... View Details

Keywords: by Sean Silverthorne

09 Jul 2018
Research & Ideas

Overcoming the Challenges of Selling Brand New Technology (Hey, Need a 3-D Printer?)

things like making machine parts and medical implantations. Still, the printers were large, unreliable, and expensive. Starting around 2011 the revolution began. 3-D printers began to shrink, grow in quality, and become considerably less... View Details

Keywords: by Michael Blanding; Medical Devices & Supplies; Medical Devices & Supplies; Medical Devices & Supplies; Medical Devices & Supplies; Medical Devices & Supplies; Medical Devices & Supplies; Medical Devices & Supplies; Medical Devices & Supplies

Profile

Rocio Parra

Why was getting a business education important to you? As a consultant, I had the opportunity to work in a variety of industries from pharmaceuticals and medical devices to government and consumer packaged... View Details

Keywords: Retail

Profile

Amanda Pratt

graduation, Amanda took on a traditional engineering role – working on medical imaging devices within General Electric's Healthcare business – that took her to some nontraditional worksites: Wisconsin,... View Details

Keywords: Healthcare/Biotech

23 Feb 2023
News

In My Humble Opinion: Hometown Reboot

David Motley (MBA 1988) grew up in Lincoln-Larimer, a struggling neighborhood in Pittsburgh’s East End. He remembers the soot on the snow in the cold winters of the 1960s. And if he looked south, toward the Monongahela River, he could see the steel mills that were its... View Details

Keywords: April White

September 2022
Technical Note

Addressing Social Determinants of Health in the American Landscape

By: Susanna Gallani and Jacob Riegler

Social determinants of health (SDOH) have gained significant attention in recent years. A growing body of research shows that a person’s health is influenced by a large number of non-genetic factors, most of which operate outside the realm of health care and are... View Details

Keywords: Socioeconomic Determinants Of Health; Social Determinants Of Health; Population Health; Health; Health Care and Treatment; Social Issues; Medical Devices and Supplies Industry; Medical Devices and Supplies Industry; Medical Devices and Supplies Industry; United States

Educators

02 Oct 2016
Blog Post

Peek Weekend: The Family Business Cohort

Peek has changed a lot since its founding in 2015! Please visit the Peek website for the most up to date information on dates, registration, and program events. When I was in elementary school my Dad founded Bryan Medical, a small medical... View Details

03 Mar 2015
First Look

First Look: March 3

that covers all the procedures, tests, drugs, devices, and services involved in inpatient, outpatient, and rehabilitative care for a patient's medical condition. For chronic conditions and primary care, a bundled payment is a single... View Details

Keywords: Sean Silverthorne

25 Apr 2005
Research & Ideas

New Learning at American Home Products

accounted for 13 percent. In the early 1980s American Home Products decided to enlarge its higher-value-added healthcare business by attaching medical equipment to its portfolio and by divesting itself of the lower-margin non-healthcare... View Details

Keywords: by Alfred D. Chandler Jr.; Chemical; Health; Manufacturing; Pharmaceutical

Web

Transforming Health Care Delivery - Course Catalog

understanding the fundamental improvement challenges facing the health care sector and developing strategies for addressing them. Students may have career interests in organizations that provide health care (e.g., hospitals, medical... View Details

March 1994 (Revised January 1995)
Case

Cardinal Health, Inc.

By: Jay W. Lorsch

Robert D. Walter, chairman and CEO of Cardinal Health, Inc., responds to questions regarding Cardinal's board and its influence on the acquisition of and merger with Whitmire Distribution. View Details

Keywords: Mergers and Acquisitions; Governing and Advisory Boards; Power and Influence; Management Teams; Medical Devices and Supplies Industry; Medical Devices and Supplies Industry; Medical Devices and Supplies Industry