Publications

02 Apr 2001
Research & Ideas

What Makes a Good Leader?

often a judgment call." The ability to render that judgment can sometimes make or break a company. "The phrase 'public confidence, private doubt' comes to mind,"... View Details

Keywords: by Deborah Blagg & Susan Young

November 2006
Article

It Must Be Awful for Them: Healthy People Overlook Disease Variability in Quality of Life Judgments

By: H. Lacey, A. Fagerlin, G. Lowenstein, D. Smith, Jason Riis and P. Ubel

Keywords: Health; Quality; Judgments

March 2018
Supplement

Sandra Brown Goes Digital (B): The Commitment Decision

By: Rosabeth Moss Kanter and Jonathan Cohen

Sandra Brown, a middle manager at a biotech company who has led internal and external movements for change over the last few years, faces a decision. Whether to continue to work for change at the company or move on to pursue new opportunities elsewhere, where her new... View Details

Keywords: Digital; Stakeholder Engagement; Managing Change; Career Path; Health Care Industry; Quality; Leading Change; Management; Organizational Change and Adaptation; Personal Development and Career; Decision Choices and Conditions

January 2021 (Revised March 2021)
Technical Note

Strategy and Strategic Thinking

By: Eric Van den Steen

This note gives managers a concrete perspective on what ‘a strategy’ really is, what makes a decision ‘strategic,’ and what ‘strategic thinking’ means. It also gives them practical frameworks to assess whether some set of decisions is really a strategy and how to... View Details

Keywords: Strategic Alignment; Strategy Definition; Strategy And Execution; Strategy Test; Strategy; Strategic Planning; Decision Making

Educators

01 Sep 2008
News

Raiffa Honored for Life’s Work in Decision Analysis

mathematician by training, Raiffa was an originator of the decision tree and did extensive research on negotiations and choice-making in complex View Details

Keywords: awards; Colleges, Universities, and Professional Schools; Colleges, Universities, and Professional Schools

2015
Working Paper

Fake It Till You Make It: Reputation, Competition, and Yelp Review Fraud

By: Michael Luca and Georgios Zervas

Consumer reviews are now part of everyday decision-making. Yet, the credibility of these reviews is fundamentally undermined when businesses commit review fraud, creating fake reviews for themselves or their competitors. We investigate the economic incentives to commit... View Details

Keywords: Information; Competition; Internet and the Web; Ethics; Reputation; Social and Collaborative Networks; Food and Beverage Industry; Food and Beverage Industry

SSRN

Read Now

03 Jan 2022
News

Making Healthy Practices Habitual

November 2019
Case

Edita: Making Choices in Uncertain Times

By: Caroline M. Elkins, Juan Alcácer, Alpana Thapar and Youssef Abdel Aal

After 15 years of steady growth and expansion, Edita, a leading Egyptian snack producer, faced a series of challenges in the wake of the Arab Spring. In January 2011, the Egyptian Revolution sparked political and economic turmoil that reflected the waves of protest and... View Details

Keywords: Decision Making; Developing Countries and Economies; Economy; Business or Company Management; Price; Crisis Management; Growth and Development Strategy; Distribution; Risk and Uncertainty; Business Strategy; Expansion; Currency; Food and Beverage Industry; Egypt; Africa; Middle East

Educators

2020
Working Paper

Strategic Foresight as Dynamic Capability: A New Lens on Knightian Uncertainty

By: J. Peter Scoblic

This paper proposes to treat strategic foresight as a dynamic capability, providing a new theoretical lens on managerial judgment. Formulating strategy under uncertainty is a central challenge facing the modern firm. Analogy is thought to help managers make sense of... View Details

Keywords: Foresight; Dynamic Capabilities; Managerial Judgment; Risk and Uncertainty; Management; Strategy

Read Now

Research Summary

Overview

By: John Beshears

In his research, Professor Beshears shows how managers can influence the behavior of customers and employees by changing the decision-making environment to call attention to a decision, to use psychological framing to shape assessments of options, or to help... View Details

Keywords: Behavioral Economics; Consumer Finance; Household Finance; Health Care; Organizational Economics; Decision Making; Economics; Negotiation; Behavioral Finance

Article

From Entry Barriers to Mobility Barriers: Conjectural Decisions and Contrived Deterrence to New Competition

By: M. E. Porter and R. E. Caves

Keywords: Decision Making

April 1985
Article

The Effect of Bonus Schemes on Accounting Decisions

By: Paul M. Healy

Keywords: Compensation and Benefits; Accounting; Decision Making

01 Dec 1997
News

Making Real Progress in the Middle East: The Bottom-Up, Economic Solution

States to the Jordanians. Proof of the venture's strategic benefits are apparent in sales that top $10-million in the first year of operation and are expected to exceed $25-million in the second. Collaborative ventures such as Century... View Details

Keywords: Michael Porter, Yagil Weinberg, and Noreena Hertz

January 2013
Case

Brannigan Foods: Strategic Marketing Planning

By: John A. Quelch and James T. Kindley

The soup division at Brannigan Foods contributes over 40% of the firm's revenue. The general manager is concerned that the soup industry is declining and that the soup division shows declining profits and market share, especially among the important baby boomer... View Details

Keywords: United States; Consumer Marketing; Acquisitions; Forecasting; Quantitative Analysis; Risk Management; Decision Making; Budgeting; Supermarkets; Strategic Planning; Demand and Consumers; Marketing Strategy; Food; Resource Allocation; Acquisition; Product Development; Food and Beverage Industry; Food and Beverage Industry

Educators

04 Feb 2010
What Do You Think?

What’s the Best Way to Make Careful Decisions?

it, " the question should not be rational decision making OR intuition, but rather how to combine both." David Kendall said, "In the most difficult case of no-time View Details

Keywords: by James Heskett

June 2023
Simulation

Artea Dashboard and Targeting Policy Evaluation

By: Ayelet Israeli and Eva Ascarza

Companies deploy A/B experiments to gain valuable insights about their customers in order to answer strategic business problems. In marketing, A/B tests are often used to evaluate marketing interventions intended to generate incremental outcomes for the firm. The Artea... View Details