Show Results For
-
All HBS Web
(1,486)
- Faculty Publications (435)
Show Results For
-
All HBS Web
(1,486)
- Faculty Publications (435)
- December 1996 (Revised July 2002)
- Background Note
Note on Marketing and the Internet
- November 1996 (Revised December 1996)
- Case
Rogers Communications, Inc.: The Wave
- March 1996 (Revised August 1996)
- Case
Open Market, Inc.: Managing in a Turbulent Environment
- January 1996
- Case
Outrage in Cyberspace: CompuServe and the GIF Patent
- November 1995
- Case
InterZine Productions, Inc.
- January 1995 (Revised September 1997)
- Case
TV Guide (B)
- March 1993 (Revised June 1995)
- Case
Singapore TradeNet: The Tale Continues
- October 1985 (Revised December 1989)
- Case
CompuServe (B)
- May 1983 (Revised December 1987)
- Case
Technical Data Corp.
- Teaching Interest
Digital Marketing Strategy
When the tools of marketing change, strategies change too. The focus of this course is on firms trying to navigate the transition from offline to online market-making and strategy development. Our concern is primarily with corporations that have products and... View Details
- Research Summary
Overview
- Teaching Interest
Strategy and Technology
The Strategy and Technology elective course explores the unique aspects of creating effective strategies for technology-intensive businesses.
- What strategies win in markets with network effects?
- How can technology be... View Details
- Research Summary
The Commercialization of Internet Infrastructure
Why did commercial Internet service initially develop in some geographical areas and not others? What determines the success of businesses? What determines the value of Internet services? The research stream developed the first analysis of the Internet access... View Details
- Forthcoming
- Book
The Everything Token: How NFTs and Web3 Will Transform the Way We Buy, Sell, and Create
NFTs aren’t just pictures on the internet, or a fad that has come and gone. Rather, they’re a new technology for creating digital assets and... View Details
- Research Summary
The Role of Information Technology in the Provision of Services
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