Impact On Consumers Of Mergers - Publications - Faculty & Research

16 Jul 2007
Research & Ideas

Understanding the ‘Want’ vs. ’Should’ Decision

"should" items when the impact will be felt in the future. They also talk about their related research on DVD rentals—should I rent the good-for-me documentary An Inconvenient Truth or the... View Details

Keywords: by Sarah Jane Gilbert; Retail; Entertainment & Recreation

Sunil Gupta

Co-Chair, Driving Digital Strategy

Sunil Gupta is the Edward W. Carter Professor of Business Administration and co-chair of the executive program on Driving... View Details

Keywords: consumer products; consumer products; consumer products; consumer products; consumer products; consumer products; consumer products; consumer products; consumer products

09 Sep 2015
HBS Seminar

Judith A. Chevalier, Yale University

June 1994 (Revised August 1994)
Case

Cunard Line Ltd.: Managing Integrated Marketing Communications

By: Stephen A. Greyser

Cunard, the world's oldest luxury line company, is confronted with several key issues involving its marketing and marketing communications strategy. One concerns the balance between image/positioning advertising and short-term-oriented promotional... View Details

Keywords: Advertising Campaigns; Marketing Communications; Marketing Strategy; Product Positioning; Consumer Behavior; Organizational Structure; Identity; Balance and Stability; Shipping Industry

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29 Nov 2022
Research & Ideas

How Much More Would Holiday Shoppers Pay to Wear Something Rare?

of the case is to bring our research insights into the classroom,” Farronato says. “We want managers to know firsthand the many ways in which this kind of data can help luxury brands improve inventory and... View Details

Keywords: by Michael Blanding; Retail

2017
Article

Frictions or Mental Gaps: What's Behind the Information We (Don't) Use and When Do We Care?

By: Benjamin Handel and Joshua Schwartzstein

Consumers suffer significant losses from not acting on available information. These losses stem from frictions such as search costs, switching costs, and rational inattention, as well as what we call mental gaps resulting from wrong priors/worldviews, or relevant... View Details

Keywords: Information; Consumer Behavior

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16 Feb 2021
Blog Post

The Rise of The Sixes: Interview with CEO and Founder Franci Girard

Picture yourself in the 4th grade. Are you looking up at your teacher as you hand in your math worksheet? Standing on your tip toes to reach the breakfast cereal? Franci Girard (MBA 2016) wasn’t. In the 4th grade, Girard hit her growth... View Details

Keywords: Consumer Products / Retail; Consumer Products / Retail

16 Sep 2014
First Look

First Look: September 16

are (a) "strategic" mergers that are potentially used as mechanisms for competitor pre-emption, (b) systems effects of mergers including the View Details

Keywords: Sean Silverthorne

October 1996 (Revised December 1997)
Case

American Cyanamid (A): Boardroom Response to a Hostile Takeover Offer

American Home Products' (AHP) $9 billion hostile takeover of American Cyanamid (Cyanamid) was the largest mergers and-acquistions transaction in 1994, and made AHP the fourth largest pharmaceutical firm in the United States. At the time of AHP's offer, Cyanamid had... View Details

Keywords: Governing and Advisory Boards; Mergers and Acquisitions; Corporate Governance; Pharmaceutical Industry; United States

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17 Dec 2014
Research & Ideas

How Our Brain Determines if the Product is Worth the Price

primacy (viewing the price first) makes consumers more likely to focus on whether a product is worth its price, and consequently can help induce the purchase of specific kinds... View Details

Keywords: by Carmen Nobel; Retail

28 Nov 2005
Research & Ideas

Unilever: Transformation and Tradition

problems valuing the business, which seemed at times to resemble more of a holding company or conglomerate than anything else, nor that most consumers barely knew that Unilever as such existed. There was, in... View Details

Keywords: by Geoffrey Jones; Consumer Products

23 Jul 2018
News

Driving Digital Strategy to Reimagine Your Business

05 Oct 2016
What Do You Think?

Can the US Economy Regain the Growth and Prosperity of the Past?

productivity requires a large middle class that can afford to consume what is being produced. Solve the economic inequality problem, and we will solve the slow growth problem as well as a lot of other... View Details

Keywords: by James Heskett

2022
Book

Purpose + Profit: How Business Can Lift Up the World

By: George Serafeim

The roadmap and best practices to reap the enormous value that can emerge when your business prioritizes social and environmental goals—such as climate change, diversity and inclusion, and sustainability—right alongside the pursuit of profit.

We not only... View Details

Keywords: ESG (Environmental, Social, Governance) Performance; Profitability; Business And Society; Organizations; Mission and Purpose; Goals and Objectives; Social Issues; Environmental Sustainability; Value Creation; Organizational Change and Adaptation

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Serving the Public Interest Through Competition: British Railroads - Railroads and the Transformation of Capitalism | Harvard Business School

recent scholarship underlines the impact the state had on the development of the industry. In England, where the industrial revolution was already well under way, the British... View Details

Geoffrey G. Jones

Geoffrey Jones is the Isidor Straus Professor of Business History, and Faculty Chair of the School's Business History Initiative. He holds degrees of BA, MA and PhD from Cambridge University, UK. He has an honorary Doctorate in Economics and Business Administration... View Details

Keywords: consumer products; consumer products; consumer products; consumer products; consumer products; consumer products; consumer products; consumer products; consumer products; consumer products; consumer products; consumer products; consumer products

18 Mar 2009
Research & Ideas

Marketing After the Recession

consumers to lead you into recovery. But don't forget to stock up to take advantage of the pent-up demand that will be unleashed once other consumers get their confidence back.... View Details

Keywords: by John Quelch; Retail

2024
Working Paper

Lessons from an App Update at Replika AI: Identity Discontinuity in Human-AI Relationships

By: Julian De Freitas, Noah Castelo, Ahmet Uğuralp and Zeliha Uğuralp

Can consumers form deep emotional bonds with AI and be vested in AI identities over time? We leverage a natural app-update event at Replika AI, a popular US-based AI companion, to shed light on these questions. We find that customers feel closer to their AI companion... View Details

Keywords: AI and Machine Learning; Welfare; Loss; Well-being; Identity; Perception; Relationships

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Shawn Cole is the John G. McLean Professor in the Finance Unit at Harvard Business School, where he teaches and conducts research on financial services, impact investing, and Social Enterprise. He serves as faculty chair of the Social Enterprise... View Details

Keywords: banking; financial services; microfinance

August 2002 (Revised June 2006)
Case

Great Dakota Bank: Online Banking

By: Frances X. Frei, Youngme E. Moon and Hanna Rodriguez-Farrar

In 2002, Great Dakota Bank's retail division is considering how heavily it should be promoting the company's online banking service. A recent promotional campaign appears to have significantly increased enrollments in online banking, but it is unclear whether the bank... View Details