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- April 1989 (Revised June 1989)
- Case
U.S. Auto Industry: Scenarios and Choices
- April 1989 (Revised June 1989)
- Supplement
U.S. Auto Industry: Scenarios and Choices, Supplement
- September 1988 (Revised October 1992)
- Case
Suzuki Samurai
By: John A. Quelch
Suzuki and advertising agency executives are debating the product positioning and accompanying copy strategy alternatives for the Suzuki Samurai prior to its U.S. introduction. View Details
- August 1988 (Revised February 1992)
- Case
Norton Group PLC: To Be or Not to Be in the Motorcycle Business (A)
By: V. Kasturi Rangan and Jon Skofic
Norton, a once famous motorcycle manufacturer, soundly beaten by Japanese competition, turns its attention to developing rotary engines. The company is acquired by Norton Group PLC, which is headed by a dashing entrepreneur. The new management must decide what... View Details
- August 1988 (Revised August 1989)
- Case
Poletown Dilemma, The
By: Thomas R. Piper
Senior management of General Motors must select a site for a new assembly plant to replace two plants located in Detroit. The economics strongly favor a site in an adjacent state. However, a relocation would have substantial, negative impact on the existing work force,... View Details
- July 1988 (Revised May 1989)
- Background Note
On the Economics of a Parking Garage
By: David E. Bell
Introduces notions of cash flow, net present value, and internal rate of return by estimating the profitability of a parking garage. View Details
- October 1987 (Revised November 1991)
- Case
Fiat--1986
By: W. Carl Kester and Richard P. Melnick
Describes Fiat's 1986 Euro-equity offering of $2.1 billion of stock. The offering proved to be highly problematic, particularly for the lead manager, Deutsche Bank, and raises questions about the future of the Euro-equity market. Students are provided opportunities to... View Details
- 1987
- Book
Changing Alliances: The Harvard Business School Project on the Auto Industry and the American Economy
By: Davis Dyer, Malcolm S. Salter and Alan M. Weber
- July 1986 (Revised November 1989)
- Case
Chassis Components Division of National Motors (A)
By: Robert H. Hayes
Keywords: Auto Industry
- June 1985 (Revised August 1985)
- Teaching Note
Volkswagen Group, Teaching Note
Keywords: Auto Industry
- May 1985 (Revised January 1986)
- Background Note
Note on the World Auto Industry in Transition
Keywords: Auto Industry
- winter 1985
- Article
The Nonpecuniary Costs of Automobile Emissions Standards
By: Timothy F. Bresnahan and Dennis Yao
An important component of the costs of automotive air-pollution control has been nonpecuniary: a decline in vehicle performance characteristics. This regulatory impact on what the auto industry calls "drivability" has never been quantified, although there is... View Details