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- All HBS Web (495)
- Faculty Publications (20)
- 29 Oct 2007
- HBS Case
Marketing Maria: Managing the Athlete Endorsement
over a course of a career or in the flash of an eye—just ask Atlanta Falcons quarterback Michael Vick, who was a top endorsement target of clients such as Coca-Cola until he was disgraced earlier this year in a dogfighting scandal. Superstars throughout the View Details
- 15 Mar 2022
- News
History’s Future
Courtesy Amr AlMadani Millennia ago, the AlUla region in northwestern Saudi Arabia was a thriving commercial and cultural center, a stop on the trade routes that connected the spices, silks, and other luxuries of Arabia and the East to the customers of the...
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- 23 Jan 2014
- News
Market Reaction
- 21 Jun 2010
- News
Launching a Fashion Site
- 01 Sep 2003
- News
These Are the Good Old Days
highest-ranking woman in the AOL Time Warner organization — oversees more than 130 popular magazines, including the company’s high-circulation weeklies Time, Sports Illustrated, People, and Entertainment Weekly, along with well-known...
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- Web
Meet the Team | Information Technology
Designer gporretta@hbs.edu Greg is focused on creating products that help meet the pedagogical goals of our faculty partners. He brings a diverse background as a visual storyteller and strategic communicator to the team, having worked in many production capacities in...
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- 01 Apr 1998
- News
Student Conferences Inspire Campus Dialogue
business leaders from the region. Session topics covered the current status and outlook for various industries and issues ranging from venture and investment capital, to entertainment and media, to consumer...
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- 10 Nov 2017
- News
Girl’s Pendant Found at Nazi Camp Site Reunites a Family
Chaim Motzen (MBA 2006) More than 70 years ago, the record of a Nazi death camp in Sobibor, Poland, was nearly lost to history. But archaeologists from the Israel Antiquities Authority have been excavating the site, uncovering mass graves, gas chambers, and, last year,...
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- 01 Dec 2000
- News
Old Meets New: A Dinosaur Named Sue
Sue is a very versatile 67-million-year-old tyrant lizard king — or Tyrannosaurus rex, as most of us know her. Her two hundred bones have been carefully assembled in the main entrance of Chicago's Field Museum in a manner so that each one can be removed for scientific...
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- 01 Mar 2004
- News
Take 2: From Ad Copy to Cuneiform
68de8c2ce3ee202dde70bc45957e0ca6 Since retiring from the advertising business in 1994, Joan O. Rothberg (MBA ’63) has spent a good deal of time crawling around in the dirt. But she’s not just puttering in her Summit, New Jersey, garden (though she likes to do that,...
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- 13 Jan 2016
- News
Moonpig Owner PhotoBox Taking Europe by Storm
- 01 Jun 2015
- News
3-Minute Briefing: Rehito “Ray” Hatoyama (MBA 2008)
For Hello Kitty, we like to say, “Small gift, big smile.” We have a 10-cent lollipop at some mass retailers. But we also have $500,000 jewelry. Sanrio has more than 3,000 licensing partners in over 130 countries. The happiness of bringing a smile to someone is very...
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- 01 Dec 2005
- News
Style Check
Benetton Brain Trust: After learning at the knee of his father, Luciano, Alessandro is taking the family business forward. Working for his family’s company, whose colorful sportswear and controversial advertising made it a brand of international renown, Alessandro...
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- 14 May 2008
- Research & Ideas
Getting Down to the Business of Creativity
deeply satisfying and personally challenging inspires the highest levels of creativity, whether it's in the arts, sciences, or business," she says. Dear Diary As a way to delve deeper into the link between motivation and creativity,...
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- 04 Mar 2008
- News
HBS Blogs
1990D Stephanie Fierman, Marketing Mojo, http://www.stephaniefierman.com/ (a “doubleshot of information and entertainment from the world of marketing”; archived since Sept. 2007) MBA 1990F Adam Bernard, Splitting the Adam: Get Inside My...
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- 01 Sep 2006
- News
Exploring Vietnam and Cambodia
Photos by SARAH HALL Twenty-eight alumni and guests explored natural wonders, vibrant cities, and historical sites of Vietnam and Cambodia last spring during a ten-day trip sponsored by the HBS Alumni Travel Program. Starting in Hanoi on April 19, we traveled to Ha...
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- 01 Mar 2005
- News
In the Blood
Clay with 2004 Kentucky Derby champion Smarty Jones. To leave Lexington’s Bluegrass Airport, exit on Man O’ War Boulevard, named for one of history’s greatest Thoroughbred champions. It’s a little like taking the new Ted Williams Tunnel from Boston’s Logan Airport —...
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