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November 2008 (Revised August 2011)
Case

UnME Jeans: Branding in Web 2.0

By: Thomas J. Steenburgh and Jill Avery

This case introduces emerging Web 2.0 social media in virtual worlds, social networking sites, and video-sharing sites and encourages students to explore the opportunities and risks they present for brands. The case allows students to grapple with the strategic and... View Details

Keywords: Digital Marketing; Brands and Branding; Marketing Communications; Marketing Strategy; Consumer Behavior; Risk and Uncertainty; Social and Collaborative Networks; Internet and the Web; Apparel and Accessories Industry

March 2007 (Revised November 2011)
Teaching Note

Nike Inc. - Heading Toward 2012 (TN)

By: William E. Fruhan Jr.

Keywords: Apparel and Accessories Industry

August 1989 (Revised October 1990)
Case

Reebok Brands

By: David E. Bell and Christian Schaack

Keywords: Apparel and Accessories Industry

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November 2006 (Revised March 2007)
Case

Liz Claiborne and the New Working Woman

By: Anthony Mayo and Mark Benson

At age 47, with two decades of experience as a lead designer for a Fortune 500 fashion company, Liz Claiborne put her life savings on the line to form Liz Claiborne, Inc., a partnership that included her husband. A decade later, in 1986, Claiborne was CEO of her own... View Details

Keywords: Customer Relationship Management; Entrepreneurship; Business History; Leadership; Gender; Brands and Branding; Personal Development and Career; Apparel and Accessories Industry

October 2006
Teaching Note

Icebreaker: The China Entry Decision (TN)

By: Joseph B. Lassiter III

Teaching Note to (806-195). View Details

Keywords: Apparel and Accessories Industry; China; United States; Europe

November 2005 (Revised July 2006)
Supplement

Cutter & Buck (C)

By: William A. Sahlman and Victoria Winston

Keywords: Apparel and Accessories Industry

September 1999 (Revised November 1999)
Case

Maxwell Shoe Company, Inc.

By: Krishna G. Palepu

This case examines analysts' claim that Maxwell's stock was undervalued. View Details

Keywords: Debt Securities; Stocks; Valuation; Apparel and Accessories Industry

October 1996
Teaching Note

Liz Claiborne, Inc. and Ruentex Industries, Ltd. Case Series TN

By: Roy D. Shapiro and Marie-Therese M. Flaherty

Teaching Note for (9-690-048), (9-690-049), and (9-690-050). View Details

Keywords: Marketing Strategy; Production; Cooperation; Supply Chain; Apparel and Accessories Industry

March 1996
Supplement

Executive Shirt Company, Inc.: Analysis

By: Janice H. Hammond

Presents a follow-up. View Details

Keywords: Apparel and Accessories Industry; United States

July 1995 (Revised August 1999)
Teaching Note

Dore-Dore TN

By: Janice H. Hammond and Ananth Raman

Teaching Note for (9-692-028). View Details

Keywords: Performance Productivity; System; Design; Quality; Apparel and Accessories Industry

March 1993
Case

Ruentex Industries Ltd. and Liz Claiborne, Inc. (Abridged)

By: Marie-Therese M. Flaherty and Roy D. Shapiro

Keywords: Apparel and Accessories Industry

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February 1990 (Revised July 1992)
Case

Whistler Corp. (A)

By: Gary P. Pisano

Describes the circumstances surrounding Whistler Corp.'s decision whether or not to continue manufacturing operations in the United States. The company had been experiencing severe problems in its domestic manufacturing operations and was thus unable to compete with... View Details

Keywords: Job Cuts and Outsourcing; Production; Problems and Challenges; Competitive Strategy; Apparel and Accessories Industry; United States

September 1982 (Revised January 1986)
Teaching Note

New Balance Athletic Shoes, Teaching Note

By: Kim B. Clark

Teaching Note for (9-680-110). View Details

Keywords: Apparel and Accessories Industry

April 1991 (Revised September 1991)
Teaching Note

L.L. Bean, Inc.: Corporate Strategy, Teaching Note

By: Walter J. Salmon

Teaching Note for (9-581-159). View Details

Keywords: Corporate Strategy; Apparel and Accessories Industry

February 1982 (Revised August 1984)
Case

Jordan Marsh Co.: Merchandising Men's Tailored Clothing

By: Richard S. Tedlow

Keywords: Marketing Strategy; Apparel and Accessories Industry

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January 1977 (Revised November 1982)
Case

Gant Shirtmakers

By: Stephen A. Greyser

Keywords: Apparel and Accessories Industry

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June 1994
Case

Nicolas G. Hayek

By: John J. Gabarro and Dominik E.D. Zehnder

With very few exceptions, established premium producers eventually begin to lose market share and profitability to new, dynamic competitiors. These companies respond by focusing on their old success strategy without regard to changes in the marketplace. This is what... View Details

Keywords: Change Management; Leadership Style; Leading Change; Alignment; Innovation Leadership; Management Teams; Apparel and Accessories Industry

June 1993
Case

Laura Ashley (A): Creating a World Class Service Organization in Support of a Global Brand & Federal Express

By: Shoshana Zuboff

Keywords: Service Operations; Customer Focus and Relationships; Performance Effectiveness; Apparel and Accessories Industry

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May 1998 (Revised August 2001)
Teaching Note

Timberland and Community Involvement TN

By: James E. Austin

Teaching Note for (9-796-156). View Details

Keywords: Apparel and Accessories Industry

August 1995 (Revised May 2008)
Teaching Note

Jensen Shoes (TN)

By: James I. Cash Jr. and Mary C. Gentile

Teaching Note for (9-395-120) and (9-395-121). View Details

Keywords: Perception; Race; Groups and Teams; Employees; Apparel and Accessories Industry

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