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Show Results For
-
All HBS Web
(21,377)
- People (86)
- News (6,109)
- Research (10,989)
- Events (90)
- Multimedia (723)
- Faculty Publications (7,701)
- August 2016 (Revised July 2017)
- Background Note
Brand Portfolio Strategy and Brand Architecture
By: Jill Avery
While companies choose to brand their products and services in many different ways, there are some central tenets that help define an optimal brand portfolio and associated brand architecture. Brand portfolio strategy involves the design, deployment, and management of...
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Keywords:
Brand Management;
Brand Portfolio;
Brand Extension;
Brand Portfolio Strategy;
Brand Architecture;
Consumer Behavior;
Marketing;
Brands and Branding;
Marketing Strategy
Avery, Jill. "Brand Portfolio Strategy and Brand Architecture." Harvard Business School Background Note 517-021, August 2016. (Revised July 2017.)
- 2008
- Simulation
Strategic Innovation Simulation: Back Bay Battery
By: Willy C. Shih and Clayton Christensen
This online simulation allows students to play the role of a business unit manager at Back Bay Battery Company who faces the dilemma of balancing a portfolio of investment strategies across products in the rechargeable battery space. Players have to manage R&D...
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Keywords:
Competitive Strategy;
Disruptive Innovation;
Growth and Development Strategy;
Innovation and Management;
Investment;
Product Development;
Research and Development;
Battery Industry
Shih, Willy C., and Clayton Christensen. "Strategic Innovation Simulation: Back Bay Battery." Simulation and Teaching Note. Watertown, MA: Harvard Business School Publishing, 2008. Electronic. (2656-HTM-ENG.)
- June 2014 (Revised November 2015)
- Case
Via Verde
By: Arthur I Segel, Nicolas P. Retsinas, Philip Berkman, Sean Liu, Jared Katseff and Shawn Tuli
Developers Jonathan Rose and Adam Weinstein were trying to determine which of three proposals to submit to the city of New York in response to a RFP to create an affordable housing project in the South Bronx. The site, referred to as Via Verde, was a 1.5-acre...
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Keywords:
Jonathan Rose Companies;
Affordable Housing;
Property;
Real Estate Industry;
United States
Segel, Arthur I., Nicolas P. Retsinas, Philip Berkman, Sean Liu, Jared Katseff, and Shawn Tuli. "Via Verde." Harvard Business School Case 214-105, June 2014. (Revised November 2015.)
Hidden Structure: Using Network Methods to Map System Architecture
All complex systems can be described in terms of their architecture, that is, as a nested hierarchy of subsystems. In this paper, we use network methods to detect the core components of an architecture, to establish... View Details
- 13 Aug 2012
- Research & Ideas
When Good Incentives Lead to Bad Decisions
application screening by the participating loan officers. In other words, delayed compensation attenuated the positive effects of the high-powered incentives. "While our inclination might be to make incentive payments conditional on...
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- 22 Apr 2018
- Working Paper Summaries
Immigrant Entrepreneurship in America: Evidence from the Survey of Business Owners 2007 & 2012
Keywords:
by Sari Pekkala Kerr and William R. Kerr
- September 20, 2004
- Comment
How Consumers Value Global Brands
By: Douglas Holt, John A. Quelch and Earl L. Taylor
In 2002, we carried out a two-stage research project in partnership with the market research company Research International/USA to find out how consumers in different countries value global brands. First, we conducted a qualitative study in forty-one countries to...
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Keywords:
Global Brands;
Brand Value;
Multi-national Brands;
Social Responsibility;
Global Range;
Multinational Firms and Management;
Globalized Markets and Industries;
Brands and Branding;
Social Marketing;
Corporate Social Responsibility and Impact
Holt, Douglas, John A. Quelch, and Earl L. Taylor. "How Consumers Value Global Brands." Harvard Business School Working Knowledge (September 20, 2004).
The 4 Types of Cities and How to Prepare Them for the Future
The prospect of urban innovation excites the imagination. But dreaming up what a “smart city” will look like in some gleaming future is, by its nature, a utopian exercise. The messy truth is that cities are not the same, and even the most innovative approach can...
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- December 1980 (Revised February 1998)
- Case
McDonald's Corp. (Condensed)
By: W. Earl Sasser and David C. Rikert
Describes the operating system of McDonald's, the world's most successful fast food chain. The case does not have a decision focus; it is designed for use with Burger King Corp. Students are asked to compare the operating systems of these two fast food hamburger...
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Sasser, W. Earl, and David C. Rikert. "McDonald's Corp. (Condensed)." Harvard Business School Case 681-044, December 1980. (Revised February 1998.)
- August 2022
- Supplement
Broadway Angels (2022)
By: Jo Tango and Alys Ferragamo
In late June of 2022, Sonja Perkins, co-founder of Broadway Angels, contemplated the group’s future. She and her co-founders, Jennifer Fonstad, and Magdalena Yesil, started the group to gather together the most successful and powerful women in venture capital and...
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Keywords:
Gender Equity;
Impact;
Business Startups;
Venture Capital;
Social and Collaborative Networks;
Entrepreneurship;
Gender;
Mission and Purpose;
Groups and Teams;
Financial Services Industry
Tango, Jo, and Alys Ferragamo. "Broadway Angels (2022)." Harvard Business School Supplement 823-001, August 2022.
- 2006
- Book
Confidence: How Winning Streaks and Losing Streaks Begin and End
Is success simply a matter of money and talent? Or is there another reason why some people and organizations always land on their feet, while others, equally talented, stumble again and again? There's a fundamental principle at work—confidence—that makes the difference...
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Keywords:
Social Psychology
Kanter, Rosabeth M. Confidence: How Winning Streaks and Losing Streaks Begin and End. New York: Three Rivers Press, 2006. (Paperback edition with new Foreword, Epilogue, and Appendix.)
Confidence: How Winning Streaks and Losing Streaks Begin & End
Is success simply a matter of money and talent? Or is there another reason why some people and organizations always land on their feet, while others, equally talented, stumble again and again? There's a fundamental principle at work -- confidence -- that makes the...
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- 20 Jan 2022
- News
Three Steps to Help Companies Rebuild Trust During the Pandemic
- 22 Feb 2022
- Research & Ideas
Lack of Female Scientists Means Fewer Medical Treatments for Women
progress? Making it easier for women to file patents would help. Providing additional mentoring and support, making sure women feel included in startup culture, and creating inclusive events at schools and...
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Keywords:
by Kristen Senz
- Blog
Recent Insights from HBS Podcasts
Our faculty at HBS produce many podcasts on diverse business topics, designed to get you thinking, elicit discussion and provide new perspectives. Here we've gathered a few recent episodes you might want to explore. Of course, you can...
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- 07 May 2020
- News
The One Good Thing Caused by COVID-19: Innovation
- December 1980 (Revised February 1998)
- Case
Burger King Corp.
By: W. Earl Sasser and David C. Rikert
Describes the operating system of a Burger King unit. The case does not have a decision focus; it is designed for use with McDonald's Corp. Students are asked to compare the operating systems of these two fast food hamburger chains. Careful analysis will detect the...
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Sasser, W. Earl, and David C. Rikert. "Burger King Corp." Harvard Business School Case 681-045, December 1980. (Revised February 1998.)
- 19 Oct 2020
- Video
Professor Jim Cash: Why it’s hard to talk about race
- January 2021 (Revised March 2022)
- Case
Into the Raging Sea: Final Voyage of the SS El Faro
By: Joseph B. Fuller and Mel Martin
Captain Michael Davidson of the container ship SS El Faro was determined to make his planned shipping trip on time—but a hurricane was approaching his intended path. To succeed, Davidson and his fellow officers must plot a course to avoid the storm in the face of...
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Keywords:
Power Dynamics;
Management;
Leadership Style;
Crisis Management;
Failure;
Groups and Teams;
Rank and Position;
Decision Choices and Conditions;
Shipping Industry;
United States
Fuller, Joseph B., and Mel Martin. "Into the Raging Sea: Final Voyage of the SS El Faro." Harvard Business School Case 321-014, January 2021. (Revised March 2022.)
- January 2020
- Case
Celata Bioinnovations
By: John R. Wells and Benjamin Weinstock
In December 2019, Jon Hu (HBS ‘19) and Dr. Samantha Dale Strasser, co-founders of Celata Bioinnovations, were raising $1 million to launch their company. They had founded Celata less than six months earlier with the aim of redefining the drug discovery process....
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Keywords:
Drug Development;
Drug Discovery;
Drug Trials;
Pharmaceutical Companies;
Pharmaceutical Company;
Pharmaceuticals;
Therapeutics;
Biologics;
Biotech;
Biotechnology;
Biopharmacy Company;
Biochemistry;
Technology Commercialization;
Technology Companies;
Drug Testing;
Startup;
Start-up;
Startups;
Start-ups;
Startup Financing;
Strategic Decision Making;
Strategic Decisions;
Strategic Evolution;
FDA;
Food And Drug Administration;
Clinical Trials;
Disease Management;
Market Attractiveness;
Market Entry;
Market Opportunities;
Health Disorders;
Technological Innovation;
Information Technology;
Commercialization;
Business Startups;
Finance;
Decision Making;
Strategy;
Market Entry and Exit;
Opportunities;
Pharmaceutical Industry;
Biotechnology Industry
Wells, John R., and Benjamin Weinstock. "Celata Bioinnovations." Harvard Business School Case 720-427, January 2020.