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All HBS Web
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- Faculty Publications (5,120)
- October 2000 (Revised November 2005)
- Case
Hilton HHonors Worldwide: Loyalty Wars
By: John A. Deighton and Stowe Shoemaker
Hilton Hotels regards the frequent guest program as the industry's most important marketing tool, directing marketing efforts at the heavy user. What is Hilton to do then, when a competitor ups the ante? This case illustrates the economics of frequency marketing in...
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Keywords:
Customer Relationship Management;
Decision Choices and Conditions;
Brands and Branding;
Competitive Strategy;
Accommodations Industry
Deighton, John A., and Stowe Shoemaker. "Hilton HHonors Worldwide: Loyalty Wars." Harvard Business School Case 501-010, October 2000. (Revised November 2005.) (request a courtesy copy.)
- October 2000 (Revised March 2001)
- Case
BizRate.com
By: Youngme E. Moon
BizRate is a market research firm that collects point-of-purchase customer feedback data from retailing merchants. It then makes its findings available to consumers in the form of "BizRate star ratings," which are displayed on its website. To date, its primary revenue...
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Keywords:
Business Education;
Marketing Channels;
Internet and the Web;
Customer Relationship Management;
Trust;
Business Model;
Marketing Strategy;
Internet and the Web;
Business Divisions;
Debates;
Retail Industry
Moon, Youngme E. "BizRate.com." Harvard Business School Case 501-024, October 2000. (Revised March 2001.)
- October 2000 (Revised January 2002)
- Case
Rob Waldron at SCORE! Educational Centers (Abridged)
By: David A. Thomas and Stephanie L. Woerner
Describes Rob Waldron's actions upon assuming leadership of SCORE! Educational Centers, an after-school tutoring enterprise. Examines the issue of acquiring and growing a small, privately-owned company into a professional organization, especially regarding corporate...
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Keywords:
Acquisition;
Business Growth and Maturation;
Decision Making;
Education;
Human Resources;
Recruitment;
Leadership;
Organizational Culture;
Private Ownership;
Education Industry
Thomas, David A., and Stephanie L. Woerner. "Rob Waldron at SCORE! Educational Centers (Abridged)." Harvard Business School Case 401-018, October 2000. (Revised January 2002.)
- October 2000 (Revised June 2017)
- Case
Vyaderm Pharmaceuticals: The EVA Decision
By: Robert Simons and Indra A. Reinbergs
In 2016, the new CEO of Vyaderm Pharmaceuticals introduces an Economic Value Added (EVA) program to focus the company on long-term shareholder value. The EVA program consists of three elements: EVA centers (business units), EVA drivers (operational practices that...
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Keywords:
Compensation and Benefits;
Employee Relationship Management;
Economic Growth;
Economic Systems;
Management;
Motivation and Incentives;
Organizational Design;
Organizational Structure;
Performance Evaluation;
Decision Choices and Conditions;
Pharmaceutical Industry;
Washington (state, US)
Simons, Robert, and Indra A. Reinbergs. "Vyaderm Pharmaceuticals: The EVA Decision." Harvard Business School Case 101-019, October 2000. (Revised June 2017.)
- October 2000 (Revised October 2000)
- Case
Off-Balance Sheet Leases in the Restaurant Industry
By: Amy P. Hutton, Paul M. Healy and Jacob Cohen
Amid mounting concern by credit agencies about off-balance sheet liabilities, an analyst for one of the leading credit-rating agencies has been asked to make a presentation about off-balance sheet liabilities, the strategic analysis behind leasing versus purchasing...
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Keywords:
Fair Value Accounting;
Property;
Leasing;
Financial Statements;
Capital Structure;
Credit;
Financial Services Industry
Hutton, Amy P., Paul M. Healy, and Jacob Cohen. "Off-Balance Sheet Leases in the Restaurant Industry." Harvard Business School Case 101-033, October 2000. (Revised October 2000.)
- October 2000
- Article
The Equity Share in New Issues and Aggregate Stock Returns
By: Malcolm Baker and Jeffrey Wurgler
The share of equity issues in total new equity and debt issues is a strong predictor of U.S. stock market returns between 1928 and 1997. In particular, firms issue more equity than debt just before periods of low market returns. The equity share in new issues has...
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Keywords:
Equity;
Borrowing and Debt;
Stocks;
Markets;
Debt Securities;
Forecasting and Prediction;
Accounting Industry;
United States
Baker, Malcolm, and Jeffrey Wurgler. "The Equity Share in New Issues and Aggregate Stock Returns." Journal of Finance 55, no. 5 (October 2000): 2219–57.
- September 2000
- Case
Jardines: Tapping the Asian E-Commerce Market
By: F. Warren McFarlan, Melissa Dailey and Fred Young
"We have made significant progress in reshaping the group in the current cycle of change," announced the homepage of Jardine Matheson & Co.'s web site. Percy Weatherall, newly appointed managing director of the company, knew all too well about change. In his previous...
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Keywords:
Corporate Entrepreneurship;
Decisions;
Information Technology;
Corporate Strategy;
Technology Adoption
McFarlan, F. Warren, Melissa Dailey, and Fred Young. "Jardines: Tapping the Asian E-Commerce Market." Harvard Business School Case 301-045, September 2000.
- September 2000
- Case
Guru.com
By: Rajiv Lal and Ann Leamon
An online resource for independent professionals must create a marketing plan to build brand awareness. Along with the tone and message of the ads, the executives must choose from several different treatments and media, keeping within their budget.
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Lal, Rajiv, and Ann Leamon. "Guru.com." Harvard Business School Case 501-005, September 2000.
- September 2000 (Revised October 2000)
- Exercise
Drivers of Industry Financial Structure
By: Dwight B. Crane and Indra Reinbergs
This case contains common-size balance sheets and financial ratios for 10 companies, each representative of a different industry. Students are asked to identify the industries from the structure of the financial statements.
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Keywords:
Finance
Crane, Dwight B., and Indra Reinbergs. "Drivers of Industry Financial Structure." Harvard Business School Exercise 201-039, September 2000. (Revised October 2000.)
- September 2000 (Revised February 2001)
- Case
CBS MarketWatch
Larry Kramer, the chairman and CEO of MarketWatch.com, is faced with a dilemma. In April 2000, his company--a joint venture of CBS and Data Broadcasting Corp.--has emerged as the leading financial information and data provider online. Yet, because of the downturn in...
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Rayport, Jeffrey F., and Dickson Louie. "CBS MarketWatch." Harvard Business School Case 801-175, September 2000. (Revised February 2001.)
- September 2000 (Revised February 2007)
- Case
Freeport Studio
By: Rajiv Lal and James Weber
Describes the start-up and first-year difficulties of Freeport Studio, a unit of L.L. Bean, founded in 1998 to sell women's clothing by catalog. First-year sales were far below plan, and projected profits did not materialize. Fran Philip must identify the problems and...
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Keywords:
Business Startups;
Profit;
Growth and Development Strategy;
Marketing Strategy;
Strategic Planning;
Problems and Challenges;
Creativity
Lal, Rajiv, and James Weber. "Freeport Studio." Harvard Business School Case 501-021, September 2000. (Revised February 2007.)
- August 2000 (Revised December 2001)
- Background Note
Emerging Networked Business Models: Lessons from the Field
By: Lynda M. Applegate and Meredith Collura
Provides an overview of the networked models that are revolutionizing market industries and the organizations that compete and do business within them. Teaching Purpose: To introduce students and executives to emerging networked models and to provide a foundation for...
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Applegate, Lynda M., and Meredith Collura. "Emerging Networked Business Models: Lessons from the Field ." Harvard Business School Background Note 801-172, August 2000. (Revised December 2001.)
- August 2000 (Revised September 2005)
- Case
Omnitel Pronto Italia
By: Rajiv Lal, Carin-Isabel Knoop and Suma Raju
Describes the situation faced by Omnitel soon after launching its mobile telecommunication services in Italy in December 1995. Competing against the Italian monopoly, TIM, Omnitel had positioned its services to be better on the quality dimension. However, sales were...
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Keywords:
Customer Satisfaction;
Marketing Channels;
Marketing Strategy;
Product Positioning;
Market Entry and Exit;
Product Development;
Sales;
Competition;
Segmentation;
Value Creation;
Telecommunications Industry;
Italy
Lal, Rajiv, Carin-Isabel Knoop, and Suma Raju. "Omnitel Pronto Italia." Harvard Business School Case 501-002, August 2000. (Revised September 2005.)
- August 2000 (Revised September 2002)
- Exercise
Working with Your Shadow Partner in Analyzing IT Strategic Partnering
By: Richard L. Nolan
A team-based exercise allowing students to conduct a strategy analysis of the leading companies in the IT business. Involves searching on the web for both public information sources and company information sources. The teams work together to analyze the information and...
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Nolan, Richard L. "Working with Your Shadow Partner in Analyzing IT Strategic Partnering." Harvard Business School Exercise 301-003, August 2000. (Revised September 2002.)
- August 2000 (Revised September 2005)
- Case
Callaway Golf Company
By: Rajiv Lal and Edie Prescott
Describes a situation faced by Mr. Ely Callaway, the 80-year-old founder, chairman, and CEO of Callaway Golf Co., in the fall of 1999. After a decade of stunning success with the marketing concept, Callaway suffered a significant loss and witnessed a steep decline in...
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Keywords:
Marketing Strategy;
Crisis Management;
Communication Strategy;
Product;
Business Strategy;
Change Management;
Competitive Advantage
Lal, Rajiv, and Edie Prescott. "Callaway Golf Company." Harvard Business School Case 501-019, August 2000. (Revised September 2005.)
- July 2000 (Revised October 2000)
- Case
Cisco Systems: Are You Ready? (A)
By: James L. Heskett and John P. Morgridge
An Internet service provider, INS, in which Cisco Systems has a minority ownership stake, receives an offer of $3.1 billion from Cisco's rival Lucent. Cisco's management has to decide whether to act on a request from INS management that Cisco make a counteroffer. The...
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Keywords:
Corporate Strategy;
Management Analysis, Tools, and Techniques;
Ownership Stake;
Strategic Planning;
Innovation and Management;
Technology;
Information Technology Industry;
Web Services Industry
Heskett, James L., and John P. Morgridge. "Cisco Systems: Are You Ready? (A)." Harvard Business School Case 901-002, July 2000. (Revised October 2000.)
- July 2000
- Case
Dawn Riley at America True (C)
By: Linda A. Hill and Kristin Doughty
Dawn Riley and America True are based in Auckland, New Zealand, where racing will begin in six weeks. The senior management team will be meeting in August 1999 to decide whether or not to make changes to Tag, the practice boat that they are using as a testing platform....
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Keywords:
Management Style;
Leadership;
Behavior;
Groups and Teams;
Organizational Culture;
Problems and Challenges;
Sports;
Gender;
Management Teams;
New Zealand
Hill, Linda A., and Kristin Doughty. "Dawn Riley at America True (C)." Harvard Business School Case 401-008, July 2000.
- July 2000
- Case
Dawn Riley at America True (C1)
By: Linda A. Hill and Kristin Doughty
This version of the (C) case can be taught independently of the (A) and (B) cases. Dawn Riley, CEO/Captain of America True, the first coed syndicate to race for the America's Cup, is based in Auckland, New Zealand, where racing will begin in six weeks. Riley has built...
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Keywords:
Management Style;
Leadership;
Groups and Teams;
Decision Making;
Organizational Culture;
Problems and Challenges;
Gender;
Management Teams;
Sports;
Business Startups;
New Zealand;
North and Central America
Hill, Linda A., and Kristin Doughty. "Dawn Riley at America True (C1)." Harvard Business School Case 401-011, July 2000.
- July 2000 (Revised April 2011)
- Case
Greeley Hard Copy, Portable Scanner Initiative (A)
By: Michael L. Tushman and Daniel Radov
Hewlett-Packard's Greeley Hard Copy Division is the market leader in the production of desktop flatbed scanners for personal computers. The division has been working to develop a portable scanner product for the past five years with mixed results. The new general...
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Keywords:
Technological Innovation;
Leading Change;
Product Development;
Organizational Structure;
Hardware;
Technology Industry
Tushman, Michael L., and Daniel Radov. "Greeley Hard Copy, Portable Scanner Initiative (A)." Harvard Business School Case 401-003, July 2000. (Revised April 2011.)
- 2000
- Other Unpublished Work
Career Concerns and Staged Investment: Evidence from the Venture Capital Industry
By: Malcolm Baker
I develop a model in which career concerns lead to inefficient reinvestment decisions. Managers have incentives to inflate interim returns by continuing bad projects and delaying write-offs. In the venture capital industry, the syndication of follow-on investments can...
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Keywords:
Performance Efficiency;
Valuation;
Venture Capital;
Investment;
Decisions;
Motivation and Incentives;
Quality
Baker, Malcolm. "Career Concerns and Staged Investment: Evidence from the Venture Capital Industry." 2000. (First draft in 2000.)