Publications

March 2024 (Revised September 2024)
Case

Vineyard Wind Starts Spinning: Overcoming Onshore Challenges to Offshore Wind

By: Rosabeth Moss Kanter and Jacob A. Small

To activate the first wind turbines in the ocean off Martha’s Vineyard eventually supplying clean energy to 400,000 households, Vineyard Wind’s leaders had to navigate the permitting process, numerous delays, and objections from stakeholders in three communities:... View Details

Keywords: Climate Change; Renewable Energy; Joint Ventures; Green Technology; Corporate Social Responsibility and Impact; Business and Stakeholder Relations; Massachusetts; Martha's Vineyard; New Bedford

December 2022 (Revised February 2023)
Case

Marfrig's Quest for Sustainable Beef

By: Jose B. Alvarez, Pedro Levindo and Ruth Costas

Marfrig, one of the world’s leading meatpackers, strived to comply with its commitment to have a deforestation-free value chain in Brazil by 2030. The company also pledged to reduce its emissions of greenhouse gases in accordance with the guidelines set by the... View Details

Keywords: Agribusiness; Animal-Based Agribusiness; Plant-Based Agribusiness; Acquisition; Family Business; Communication Strategy; Environmental Management; Climate Change; Environmental Regulation; Environmental Sustainability; Bonds; Food; Global Strategy; Goods and Commodities; Government and Politics; Political Elections; Leading Change; Marketing; Product Marketing; Product Positioning; Supply Chain; Supply Chain Management; Corporate Social Responsibility and Impact; Business and Government Relations; Business and Stakeholder Relations; Partners and Partnerships; Strategy; Adaptation; Business Strategy; Commercialization; Competitive Strategy; Corporate Strategy; Diversification; Expansion; Agriculture and Agribusiness Industry; Agriculture and Agribusiness Industry; Brazil; Latin America; Argentina; Uruguay; North America; United States; Europe; Asia; China

19 Mar 2006
Research & Ideas

Do I Dare Say Something?

who are known to be open in key roles, illustrating in visible ways that voice is celebrated rather than punished, and making fundamental changes to how people get evaluated View Details

Keywords: by Sarah Jane Gilbert

June 2024
Case

SnapTravel: Betting on 'Super.com'

By: Reza Satchu and Tom Quinn

This case explores SnapTravel, a travel startup offering discounted hotel rooms, and its founders’ desire to pivot to a “super app” that saved customers money across many different purchase types. During the COVID-19 pandemic, Hussein Fazal and Henry Shi saw SnapTravel... View Details

February 2008 (Revised March 2008)
Case

Harvard Business School

By: Srikant M. Datar, David A. Garvin and Carin-Isabel Knoop

In 2008 the Boston-based Harvard Business School would turn 100. As the centennial year began, the HBS community and leadership were reflecting on how the School might fulfill its mission to "develop business leaders who make a difference in the world" in the next... View Details

Keywords: Business Education; Cases; Leadership Development; Management; Management Skills; Organizational Change and Adaptation; Planning; Problems and Challenges; Segmentation; Education Industry

15 Oct 2001
Research & Ideas

Rethinking E-Leadership

Economy, "Recognizing that people who need to cooperate are often separated by a gulf of potential divergent interests and potential mistrust, the best one can do is try to identify and promote a set of... View Details

Keywords: by Melissa Raffoni

21 Apr 2008
Research & Ideas

The New Math of Customer Relationships

customers. And they take time. So it's not surprising that not all of the organizations that have implemented parts of the concept have utilized it as a driving force for an entire business. Hardest of all... View Details

Keywords: by Sean Silverthorne

Fall 2022
Article

Time to Put the Fossil-Fuel Industry into Hospice

By: Andrew J. Hoffman and Douglas M. Ely

If humanity is to survive the climate crisis, we must manage a just and orderly transition away from fossil fuels. The correct models for this resolution are triage, euthanasia, and hospice. View Details

Keywords: Corporate Social Responsibility and Impact; Climate Change; Energy Industry

Read Now

April 2001 (Revised September 2001)
Case

ScreamingMedia Inc.

By: Paul W. Marshall and Michele Lutz

Keywords: Organizational Change and Adaptation; Strategic Planning; Web Services Industry

April 2014
Supplement

Interview: Man Jit Singh at Sony Entertainment Television

By: Linda A. Hill and Allison J. Wigen

Contains excerpts from an interview with Man Jit Singh. Singh discusses the results of events covered in the case "Man Jit Singh at Sony Entertainment Television," including his decision to begin evaluating employees on values as well as performance.
This short... View Details

Keywords: Performance Appraisals; Leading Change; Leadership; Emerging Markets; Organizational Culture; Performance Evaluation; Groups and Teams; Change Management; Media and Broadcasting Industry; India

May 1999
Case

Susan Brown

By: William A. Sahlman

A number of issues confront an associate in a venture capital firm. She has just learned that her senior partners are not yet willing to make her a general partner of the firm. She has several options and must decide what to do. View Details

Keywords: Human Resources; Venture Capital; Personal Development and Career; Leadership Development; Organizational Change and Adaptation; Financial Services Industry

06 Jan 2012
Op-Ed

Where Green Corporate Ratings Fail

Environmental Protection Agency, illustrating the widespread belief that environmentally conscious corporations should respond to climate change by striving to yield net-zero carbon emissions. But just a few months before the... View Details

Keywords: by Michael Toffel & Auden Schendler; Information; Publishing

July 2024
Case

RMZ 4.0: 'How Fast Do We Want to Run?'

By: Boris Groysberg and Sarah L. Abbott

In 2023, RMZ Corporation (“RMZ”) a large family-owned real estate firm based in Bengaluru, India, announced plans to transform from a commercial real estate developer to a diversified alternative asset owner. Over the next 5 years, RMZ looked to grow its real estate... View Details

Keywords: International Expansion; Growth Management; Family Business; Talent and Talent Management; Goals and Objectives; Transformation; Growth and Development Strategy; Diversification; Change Management; Global Strategy; Organizational Change and Adaptation; Real Estate Industry; India

April 1991 (Revised April 1992)
Case

Hospital Sector in 1992

Examines the major issues facing the hospital sector in 1992. The environment surrounding the industry is one of great uncertainty and rapid change, and involves significant public policy questions. Describes recent trends, issues and new types of competitors that... View Details

Keywords: Risk and Uncertainty; Nonprofit Organizations; Competition; Health Care and Treatment; Policy; Change; Health Industry; United States

16 Jul 2024
Op-Ed

Corporate Boards Are Failing in Their No. 1 Duty

thought to the challenges the company will face in the years ahead. While it is impossible to completely predict the future business environment, boards should be looking for leaders who are visionary as well as adaptable to View Details

Keywords: by Bill George

January 2006 (Revised February 2015)
Case

Innovation at Timberland: Thinking Outside the Shoe Box

By: Rosabeth M. Kanter and Ryan Raffaelli

Innovation was linked to Timberland's heritage. In 2005, CEO Jeff Swartz and COO Ken Pucker hoped the Invention Factory, an advanced concept lab, would develop new breakthrough products and reinvigorate the company's culture of innovation. Since the 1960s, Timberland... View Details

Keywords: Innovation and Management; Growth and Development Strategy; Product Development; Organizational Culture; Change Management

September 2010 (Revised April 2017)
Case

Aspen Skiing Company (A)

By: Michael W. Toffel and Stephanie van Sice

Having begun improving the environmental performance of its own operations, Aspen Skiing Company is considering "greening" its supply chain and lobbying for greenhouse gas regulations. A world renowned ski resort vulnerable to global climate change, Aspen's activities... View Details

Keywords: Governing Rules, Regulations, and Reforms; Supply Chain Management; Corporate Social Responsibility and Impact; Business and Government Relations; Business and Stakeholder Relations; Environmental Sustainability; Climate Change; Entertainment and Recreation Industry; Aspen

March 1953 (Revised August 1985)
Case

Rose Co.

An accounting executive is appointed plant manager, his first major "line" assignment. The plant is to be operated on a decentralized basis, contrary to the company's other plans. Administrative problems are anticipated. View Details

Keywords: Organizational Change and Adaptation; Operations